Apple foldable iPhone can’t displace Samsung in 2026, report says
Apple will reportedly launch its first foldable iPhone later this year, and it’s expected to grab a 29% market share in 2026. The company is entering the segment late, but its grand entry will hand a significant share.
According to Counterpoint Research, Apple foldable iPhone will seize 29 percent market share upon its release. A market share ranging around 30 percent will give a big blow to leading players, including Samsung.
If these projections hold true, Apple would overtake Huawei (24%) to claim the number two spot in the foldable phone market, trailing only Samsung. The Korean tech giant may lead the segment with 31 percent market share.
Samsung is still expected to rank No.1 with a 31% share; Apple is forecast to contribute around 29% of foldable smartphone panel procurement in its first year; and Huawei is expected to account for around 24%.
Counterpoint Research predicted that the iPhone Fold would ignite competition within the foldable phone market and drive up average selling prices.
Apple will not immediately displace Samsung and Huawei, but it will expand the market and shift competition toward higher ASPs, stronger reliability and lower-crease wide book-type foldables.
Ahead of Apple’s foldable debut, Huawei and Samsung launched their tri-fold phones. The phones are incredible, but didn’t ship at scale. They were just crafted to reiterate the technological prowess of the manufacturers.
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Apple’s foldable entry is benefiting Samsung Display. The two companies have signed a multi-year agreement for OLED supply. Display panel makers, other than Samsung Display, can’t enter the iPhone Ultra supply chain anytime soon.
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