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Curt Cignetti reveals approach to NIL in recruiting, why he doesn’t ‘deal with agents’

Indiana coach Curt Cignetti (Grace Hollars/IndyStar / USA TODAY NETWORK via Imagn Images)

Even after winning the national championship, Curt Cignetti isn’t changing his philosophy in recruiting. But he also knows how important NIL is in the process, which is why the Indiana coach said schools have to “be smart.”

Cignetti told Rich Eisen that the Hoosiers have developed a bigger profile on the recruiting trail and can bring more prospects to Bloomington as a result. The program still looks for traits such as toughness, character and toughness, though, even with more access to higher-rated prospects.

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However, Cignetti said it’s important to keep pace with the times as the NIL and rev-share eras evolve. it comes down to finding the balance between making a splash on the trail and retaining key pieces already on the roster.

“Yeah, there are more guys we can get in on and get on campus. But you’ve got to be smart, too, because the market’s always changing and this high school market is out there,” Cignetti said on The Rich Eisen Show. “So you really can’t go all the way with everybody you’d like to because you’ve got to be able to keep the good players and add a few guys in the portal where you’ve got critical needs.”

Curt Cignetti: ‘I don’t deal with agents anymore’

When asked if anyone has ever come into his office asking for more money, Curt Cignetti said it has “never” happened on his watch. After all, many of the athletes have agents, and he made it clear he’s not part of those conversations. He leaves those to his recruiting staffers and noted talks about NIL dollars don’t happen during the season.

“The time for negotiation is when the season’s over,” Cignetti said. “The high school deal, when you’re recruiting, you’ve got agents calling your guy.

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“I don’t deal with agents anymore. I let our people deal with them and they come to me. It’s like anything else. How bad do you want it?”

After winning the national championship, Cignetti and Indiana once again reloaded in the transfer portal. The Hoosiers brought in the No. 1-ranked transfer class, according to the On3 Team Transfer Portal Rankings, headlined by former TCU quarterback Josh Hoover.

Additionally, IU’s 2026 recruiting class comes in as the nation’s No. 30 overall group, according to the Rivals Industry Team Recruiting Ranking. That includes seven four-stars on the way to Bloomington.

Indiana HC Curt Cignetti says what everyone thought about Brendan Sorsby, Texas Tech result

One of college football‘s biggest sagas in recent memory came to an end this week, but it remains a major topic across the sports world. Texas Tech and Brendan Sorsby mutually agreed to part ways, clearing the path for Sorsby to enter the NFL. The news came as a massive relief throughout college football. Otherwise, a Big 12-Texas Tech civil war appeared to be brewing.

One prominent voice in the sport echoed what much of the college football world was thinking about how the situation concluded. Fans and media members alike found themselves agreeing with Indiana head coach Curt Cignetti. During an appearance on The Rich Eisen Show, Cignetti discussed the Sorsby-Texas Tech controversy.

Although Sorsby ultimately will not continue his college career—as many believe he shouldn’t—Cignetti knows the larger issues remain unresolved.

MORE: Cincinnati fires back on accusation over Brendan Sorsby gambling

“I do think we’re at a tipping point,” Cignetti said.

Indiana Head Coach Curt Cignetti smiles as he is interviewed on the podium after the College Football Playoff National Championship college football game at Hard Rock Stadium in Miami Gardens on Monday, Jan. 19, 2026.

That tipping point centers on the increasingly blurred line between NCAA authority and the willingness of courts to challenge or override its rules and bylaws.

Drawing to line?

There are plenty of valid criticisms of the NCAA. However, its handling of the Sorsby case is not one of them. It took the involvement of three state attorneys general, the Big 12, and a federal court complaint before Texas Tech and Sorsby finally backed down. If anything, Cignetti believes the outcome benefited college football.

“I think some of the things that have happened in the last couple days were a real plus for college football. We need to move forward in a positive direction,” Curt Cignetti said.

MORE: Protect College Sports Act progresses into U.S. Congress

Where does that positive direction lead college football?

Nov 29, 2025; Fort Worth, Texas, USA; Cincinnati Bearcats quarterback Brendan Sorsby (2) runs with the ball during the game between the Horned Frogs and the Bearcats at Amon G. Carter Stadium. Mandatory Credit: Jerome Miron-Imagn Images

Action being taken

At the moment, the United States Congress is evaluating the Protect College Sports Act in an effort to bring order to the sport’s growing chaos. In 2021, student-athletes gained the ability to profit from their Name, Image, and Likeness (NIL). Combined with an increasingly active transfer portal, college athletics quickly evolved into what many view as a pay-for-play marketplace.

Several coaches have voiced concerns about the spending levels associated with NIL deals, with some programs reportedly stretching or exceeding collective budgets. At the same time, athletes are delaying their departures for the professional ranks to maximize earning opportunities. In sports like football, elite prospects who once left after three seasons are now often staying for five.

That trend provides some continuity for college football, but it also creates new challenges. Critics argue it has fueled instability and eroded the integrity of the game. Sorsby became a prime example, choosing to remain in college and pursue a reported $5 million NIL deal despite concerns surrounding his decision to gamble on his own team.

While this controversy ended without impacting the 2026 season on the field, the bigger question remains: What will it take to bring the chaos under control?

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