At MWC Shanghai 2026 (which kicked off on June 24), Nubia showed off the Neo 5 Max, a massive phablet-style phone built for gamers and anyone who loves immersive media on a huge screen.

The star of the show is that giant 7.5-inch 1.5K LCD display, one of the biggest you’ll find on a modern smartphone. It’s perfect for gaming, watching videos, or just multitasking. Nubia even designed it to work well as a handheld gaming device, complete with a portable grip option. On the outside, it rocks a dark green back with a soccer ball pattern that gives it a bold, sporty vibe.

Powering this large slab is MediaTek’s Dimensity 7100, a mid-range chipset used in phones like the Tecno Pova 8 and Pova Curve 2. There’s a 7000mAh battery on board, and it ships with Android 16. Gaming-focused extras like built-in capacitive touch shoulder triggers are included, staying true to the brand’s gamer-friendly DNA.

Nubia used the event to showcase the Neo 5 Max alongside some other cool stuff, including their Beanbag phone concept, Red Magic gaming phones, and a gaming tablet. The whole Neo 5 lineup (including the Neo 5 GT, which has an active cooling fan) is clearly aimed at younger gamers and Gen Z users who want fun, gaming-focused devices with physical gaming triggers and gaming-focused software features.

Interestingly, this big slab isn’t coming to the Chinese market: it’s targeted at overseas buyers looking for an affordable large-screen option. Pricing hasn’t been fully revealed yet, but previous Neo 5 models have been pretty wallet-friendly in global markets. For example, the higher-end Neo 5 GT (powered by the Dimensity 7400) launched earlier this year with a starting price around €399. Nubia is definitely trying to carve out its own fun, no-nonsense corner in the smartphone world.

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