Apple has just announced that it has hiked prices for its line-up of MacBooks and iPads. MacBook Air and MacBook Pro models are expected to see prices rise by up to $400 in some cases, while the budget-friendly MacBook Neo is expected to see its MSRP rise by $100, from $599 to $699.

Luckily, we're in Amazon Prime Day sales week, and discounts are live on Amazon for several Apple MacBooks from 2026 and 2025. Now really might be your last chance to secure a decent deal on a new MacBook before Apple's new pricing structure filters down, as we'll be expecting tech retailers (including Amazon) to raise prices to match Apple's own soon enough.

● Check out these Apple deals at Amazon

These deals won't be around for long, either. With price rises now confirmed, those thinking about purchasing one of these Apple laptops will be rushing to hit the purchase button before paying extra. Stock shortages, especially on the cheapest models, could become a real possibility by the end of this sales week.

If you're interested, here are some of the best MacBook deals on sale right now, because you'll want to jump on them while you can.

Prime Day Deals on Apple MacBooks

MacBook Pro, Air, and Neo models from 2025 and 2026 are all on sale right now at Amazon for Prime Day. Amazon hasn't put all models on sale, however, but here are some of the deals we've spotted so far.

One thing to point out, however, is the MacBook Neo. Apple has just raised its MSRP to $699, meaning that Amazon's $589.99 price is $110 cheaper. This will not last long, so make sure to grab it at this price.

Other MacBook models, including the MacBook Air 2026 with a 512GB SSD, are seeing $200 price rises. The MacBook Pro, meanwhile, is getting a price rise of up to $400. This isn't reflected in these Amazon deal prices yet, which have knocked up to $150 off Apple's original prices, so you're guaranteed an even bigger bargain today if you can get your order in quickly enough.

Apple MacBook Prime Day Deals

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Also, you can join the Tom's Hardware deals Discord for up-to-the-minute hardware deals.

Apple has made the unprecedented decision to hike the prices of all its current computers and tablets. iPhone prices remain as they were, for now. Bloomberg indicates that the rather steep price rises have been precipitated by increased costs of memory and storage. One of the most impactful hikes we see is the entry-level MacBook Pro going from $1,699 to $1,999. However, even the recently released but resource-starved MacBook Neo has had another $100 piled onto its price, so now it starts at $699 before tax.

In addition to Gurman’s highlighted price increases, we spotted that the cheapest Mac Studio M4 Max (mini PC desktop) has had its price increased to $2,499 from $1,999. There’s a lot to take in, so check out our at-a-glance before and after table for quick reference.

Bloomberg’s resident Apple expert, Mark Gurman, quoted an apologetic company rep. “We know this is not welcome news, and we are working tirelessly to find solutions,” a spokesperson from Apple told the reporter. Other interesting assertions from that conversation were that Apple had never seen component prices rise so high, so quickly. Moreover, its representative claimed that the firm did all it could to shield customers from any knock-on device price rises, stating the company had "shielded our customers from these increases so far, but we have now reached a point where we need to begin raising prices on a number of products including today’s increases for iPad and Mac."

While newsrooms might be agog at these price rises being implemented today, the writing has been on the wall of the RAMpocalypse for several months. Back in April, Tim Cook publicly forecast that the component shortages and price rises didn’t appear to be going anywhere soon. That statement came in the wake of the withdrawal of the entry-level $599 configuration of the Mac Mini, and Apple softening the blow of higher prices of its latest MacBook Air and MacBook Pro models by upgrading memory and other tech specs.

Until now, it seemed like Apple’s massive buying power and vertical integration had managed to help it hold off computer and tablet price increases. Today, the brakes came off, pretty dramatically.