Meta announced a range of new in-app shopping updates at ShopTalk 2026.

Augmented reality developers will be able to create their own effects and integrate those clips into their Lenses using a closed-prompt approach.

The company said the number amounts to about 3.8 million Snaps per minute, although the app’s overall momentum appears to be stalling.

Advertisers will be able to include shoppable tiles and promotional overlays, which can help them reach the platform’s growing community of high-intent shoppers.

The app introduced Total Snap Takeovers and is developing a Snap-specific promotional option in an effort to win more marketing dollars.

The updated premium placement promotional opportunities include Logo Takeover, TopReach and an expanded Pulse suite.

The new option will offer creators and brands a flexible budget option to showcase content and reach more of the platform’s 619 million active users.

New elements are designed to improve ad performance and engagement tracking, as well as assist in campaign setup.

The platform is merging creator and advertising elements into a single space to facilitate collaboration opportunities and streamline affiliate marketing.

The much-requested feature will let creators edit the order of their images and videos after publishing.

The new elements are designed to improve ad performance and engagement tracking, as well as assist in campaign set-up.

The platform is helping brands reach its more than 1 billion podcast listeners and connect with audiences during and after games.

The platform is merging creator and advertising elements into a single space in order to facilitate collaboration opportunities and streamline affiliate marketing.

The Wall Street Journal reported that the Meta CEO is building an AI agent to help him do his job more effectively.

The company’s newest creative rollout addresses vanity metrics over real business impact by telling users to “cut the bullspend.”

 The much-requested feature will let creators edit the order of their images and videos after publishing.

Physical devices can't scale. Here's how cloud phones are changing multi-account management.

The platform’s new tool within the image gallery will allow users to generate moving displays that show up as videos.

Videos that include a person talking or that feature a highly visible person in the first three seconds have better retention, according to new data from Emplifi.

The new system could replace thumbnails and provide viewers with more context before they click on recommended clips.

A federal jury in California has ordered the X owner to pay as much as $2.6 billion after ruling that he intentionally manipulated the platform’s share price.

A joint statement from Google, LinkedIn, Snapchat, Meta, Microsoft and TikTok asked lawmakers to create a better framework or extend the current one.

Users will be able to press a button to get an AI-generated summary of the key points of any long-form article posted in the app. 

The downvotes, which will only be available on post replies, will help X train its ranking algorithms.

The Edits team has also added some new cinematic effects and editing options. 

TikTok is also launching a new #BookTok label that can be added to books in stores.

The platform says that advertisers are seeing significantly improved results when they use its AI targeting tools.

Meta says that its AI systems are getting much better at performing moderation tasks. 

The feature enables Shorts viewers to generate their own videos based on a scene from a clip.

LinkedIn is expanding opportunities for advertisers to align promotions with creator content as more B2B marketers work with influencers.

Meta has added Manus, the AI agent platform it recently acquired, into several business elements.

Rather than muting a Reel when you tap, it will now pause the playback.