[LaLaport Toyosu Event] Eclat de Jours x TikTok Autumn Festival

21 October 2025 at 16:57

As autumn approaches, Toyosu is bringing both sweets and trends this year. Éclat des Jours, a popular patisserie in LaLaport Toyosu 1, is introducing adorable baked goods just for Halloween. And on October 24th and 25th, TikTok will be holding its first major event in Japan, "TikTok Autumn Fest." Why not experience a heart-melting autumn in Toyosu, enveloped in the sweet aromas and excitement of the city?

Experience a special thrill in Toyosu in the fall.

During this season, the showcase of Éclat des Jours is lined with baked goods in Halloween-themed packaging. The small boxes, tagged with ghosts and black cats, are filled with madeleines, financiers, and other treats that have a gentle autumnal aroma and sweetness.

The cute appearance will make your heart leap, and the moment you open the bag, the aroma of butter will hit you. With just one bite, the luxurious taste will make you feel like autumn is spreading in your mouth. The cute packaging makes it perfect as a gift or souvenir.

Please check out our Instagram where we regularly introduce our standard products and seasonal cakes.

Check out the cakes on Instagram

Store Information

Store name: Éclat des Jours Toyosu store

Access: 3 minutes walk from Toyosu Station on the Tokyo Metro Yurakucho Line

Business hours: Weekdays: 11:00-20:00 Saturdays and holidays: 10:00-20:00

Closed: Mondays and Tuesdays

Check out our homepage now

Some cakes and gift items can also be pre-ordered through TableCheck.

Make a reservation in advance with TableCheck

Also in Toyosu, TikTok presents the "#MeloAutumn" experience

Along with Éclat des Jours, there's another popular event that will brighten up Toyosu this autumn. TikTok Autumn Fest is a large-scale offline event being held in Japan for the first time by TikTok and TikTok for Business. Held over two days, on Friday, October 24th and Saturday, October 25th, 2025, at Urban Dock LaLaport Toyosu 1, this event will allow visitors to experience the trends and culture emerging on TikTok in real life.

The theme is "#MeloAutumn".

With the motto of "fall in love with autumn ," popular creators on TikTok and luxury brands have come together to offer a wealth of content to enjoy with all five senses, including food, art, music, sports, and reading.

Autumn food produced by popular creators

This year's festival will feature many of TikTok's most popular creators, including Ayannu, who is popular for his food ASMR, Wolf, who is known for his buzz gourmet food, and Omurice Onii-san , who will definitely stimulate your autumn appetite.

At the food truck,

Ayannu x "PUG": A collaboration with an American cookie specialty store. A pop-style dessert that's sure to look great on social media.

Wolf x "Bread and Espresso": Event-exclusive crepes made by a popular bakery in Omotesando.

Omurice Brother's "Pakkan Omurice": Experience the moment when a runny egg is cracked right before your eyes! It's a lively experience.

In addition, the popular Korean cafe "fave COFFEE" will be making its first appearance in Japan (in collaboration with Uzamimi). Popular stores from around Japan, such as the long-established takoyaki shop "Creole" from Dotonbori and the Okinawan taco specialty shop "Blue Entrance Kitchen," will be gathering in Toyosu.

A creative autumn for enjoying art and photos

In addition to food, there is also a wide variety of art, music and photo spots.

One of the highlights is the gigantic live painting by TikTok creator Miiruka. This performance, which takes two days to complete a work on a canvas approximately 180cm high, is a must-see.

Furthermore, the central entrance will feature a number of photogenic installations, with designs that look picturesque no matter where you look, creating a space that will naturally make visitors want to point their cameras at them.

Not only the art, but also the music and lighting are synchronized, transforming the stage into a fantastical autumn night as the sun sets. The world you saw on TikTok is recreated with realistic light and sound - you can experience an immersive experience.

Luxury brands appear one after another

This event will be sponsored by well-known companies such as Shueisha, Unilever, Suntory, L'Oreal, and Life Card.

Shueisha: Recreate dishes that appear in popular manga at the "Akiman!! 2025" linked booth "Manpuku Meshi!"

Unilever: New product experiences with Dove and Lux.

Suntory: Get a sneak peek at the November release of "Oolong Milk Tea"!

L'Oreal: Sampling popular cosmetics such as Maybelline and Shu Uemura.

Life Card: A photo booth will be set up for visitors to enjoy.

The appeal of this festival is that you can "experience" the brands you've known about on social media using all five senses: smell, touch, taste, etc. The experience of that day is then shared on TikTok the next day - a new form of marketing that moves back and forth between the real world and the digital world is here.

Event Overview

・Dates: Friday, October 24th and Saturday, October 25th, 2025

・Event time: Friday, 24th: 13:00-19:00 *Scheduled

25th (Sat): 11:00-17:00 *Scheduled

Venue: Urban Dock LaLaport Toyosu 1 (2-4-9 Toyosu, Koto-ku, Tokyo)

Food stalls: 1F Seaside Deck (outdoor courtyard)

Giant Live Painting: 1F Northport Event Space

・Free admission

・Payment methods at food stalls: Credit card, QR code payment, transportation IC, etc. (cash not accepted)

Special website here

Where autumn sweets meet autumn trends

If you're looking for a moment of calm after stimulating your senses at the lively TikTok Autumn Fest, head to Éclat des Jours. Take a break with cake and coffee while admiring the view of Toyosu at dusk outside the window. Even just looking at the cute Halloween-exclusive packaging will help you relax and unwind.

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