Grain: A New Mediterranean QSR Revolutionizing Fast-Casual Dining

Mediterranean QSR restaurant Grain will be opening its first location in Holborn come November 4, 2025 which will allow 25 new jobs to be available. This restaurant will be serving new, healthier, and faster Mediterranean dishes. Grain will be using Holborn as a launching point for many new restaurants across the UK and Europe.

Health-Driven Menu with a Mediterranean Twist

Grain takes inspiration from the longevity diets of Blue Zones—regions around the world where people live longer, healthier lives. This focus on wellness shapes the restaurant’s menu, which is free from seed oils and refined sugars. All dishes are made using extra-virgin olive oil and cold-pressed avocado oil. Guests can customize their meals, choosing from a range of wholesome bases like quinoa and brown rice, paired with clean proteins and Mediterranean dips.

The menu features build-your-own bowls, pitas, and sourdough bagels, offering flexibility and convenience without compromising on quality. Grain emphasizes nutritional integrity, catering to busy urban dwellers who want fast, nutritious meals prepared in under five minutes.

Sustainable and Scalable Dining

Grain’s approach to dining isn’t just about healthy food; it’s also about sustainability and transparency. The brand sources ingredients with a focus on quality and traceability. The use of sourdough pitas and bagels instead of refined bread speaks to their commitment to health and authenticity. With a focus on longevity, Grain aims to deliver meals that provide nourishment and energy, rather than processed or fatigue-inducing ingredients.

The Holborn site has been designed with a modern Mediterranean aesthetic, featuring natural textures and an open-kitchen concept. This design ensures a welcoming environment for high-footfall spaces like urban centres and retail hubs.

Plans for National Expansion

Grain’s flagship restaurant in Holborn is only the first step in a planned national expansion. By 2026, the brand intends to open 10 additional locations across major UK cities. The long-term goal is to grow to 50 stores by 2030, creating job opportunities along the way. To facilitate this expansion, Grain is also looking to secure new prime locations in high streets, retail centres, transport hubs, and university districts.

The brand is in active discussions with landlords, developers, and investors to find sites that align with their values of health and transparency. Additionally, Grain is exploring franchise partnerships to accelerate the pace of expansion and ensure consistent quality across all locations.

A Focus on Health and Integrity

Founded by a collective of experienced chefs and entrepreneurs, Grain’s mission is to redefine fast food. By emphasizing health and integrity, the brand seeks to make clean, Mediterranean-inspired dining accessible to a wider audience. Grain’s unique value proposition is its ability to provide fast meals that are both nutritious and transparent, without the use of processed ingredients or shortcuts.

The restaurant’s flexible menu caters to a range of dining preferences, from morning matcha drinks and sourdough bagels to evening pitas. This versatility makes it ideal for diverse property formats and high-traffic environments.

Travelers’ Guide to Grain in Holborn

Grain’s flagship location in Holborn is easily accessible for those traveling to central London. The restaurant is situated in a busy urban area, well-connected by public transport, including Holborn Station, which is served by the Central and Piccadilly lines. The Holborn site is a convenient stop for visitors exploring the West End or traveling through central London, offering a health-focused meal in a modern, welcoming atmosphere. For those interested in other locations, the brand is rapidly expanding, with plans to open more restaurants in key UK cities soon.

Conclusion

Apart from other QSRs, Grain is the committed, innovative, and healthy choice offering Mediterranean inspired dishes and an alternative to old-style fast food. The opening of the flagship in Holborn is the first of many in a bid to change the perception of fast-casual dining in Britain. The expansion of the brand will focus on health, transparency, and sustainability, and they will not compromise their values irrespective of how many dishes they create.

The post Grain: A New Mediterranean QSR Revolutionizing Fast-Casual Dining appeared first on Travel And Tour World.