Backroads Launches Solo Room Savings to Make Active Travel More Affordable for Independent Adventurers in France, Italy, United States, Canada, New Zealand, Ecuador and South Africa

Backroads, recognized as a global leader in active travel, has launched an initiative called Solo Room Savings to meet the growing demand of the solo travel market. This program introduces reduced private room fees across hundreds of Biking, Hiking & Walking, and Multi-Adventure Trips. The aim is to make solo travel more accessible to individuals seeking both group connection and personal downtime, without the traditional financial premium attached to private rooms.

This move marks a significant step for Backroads, which has long maintained a reputation for creating inclusive and flexible travel experiences. The new offering enhances its existing solo traveler-friendly policies by reducing the barriers that often discourage independent travelers. It also extends benefits to friends and family members traveling together who may wish to enjoy private accommodations after a full day of exploration.

Meeting a Growing Demand in the Travel Industry

The solo travel segment has become one of the fastest-growing markets in the travel industry, with forecasts predicting an increase of 14 percent over the next five years. This upward trend is driven largely by women over 50, who represent a strong and consistent segment of the solo travel population.

With the introduction of Solo Room Savings, Backroads positions itself as a frontrunner in addressing this demand. The company’s long-standing relationships with some of the world’s premier hotels and lodges provide a solid foundation for offering both affordability and comfort. By adapting its pricing structure, Backroads demonstrates its understanding of the evolving expectations of today’s travelers—those who seek independence while still valuing the community aspect of group adventures.

A Balance Between Independence and Connection

Solo travel has evolved from a niche pursuit into a mainstream travel preference. Many modern travelers seek experiences that allow them to enjoy personal freedom without feeling isolated. Backroads’ new program caters to that balance, providing solo guests with options that combine private space and group camaraderie.

Under this initiative, guests who prefer to have their own room can now access reduced single-room supplements on select trips. Meanwhile, the traditional roommate matching service remains available for those who prefer to share accommodations to minimize costs. This dual approach ensures that travelers have flexibility based on their comfort level and budget, making adventure travel more inclusive than ever.

Destinations Around the World

The Solo Room Savings program applies to a diverse range of destinations worldwide, covering Europe, the United States, Canada, Latin America, South Asia, New Zealand, and Africa. Popular options include the French & Italian Alps Lodge-to-Lodge Hiking Tour, the Galápagos & Andes Multi-Adventure Tour, and the Vermont to Quebec Bike Tour. Each trip offers a distinctive blend of activity, scenery, and culture, catering to travelers with varied interests and fitness levels.

By expanding the availability of reduced-fee private rooms across so many destinations, Backroads ensures that solo travelers can explore new parts of the world without worrying about high accommodation costs. The initiative supports the company’s broader goal of promoting accessible, sustainable adventure travel that encourages participation from a wider audience.

Responding to Traveler Needs and Market Shifts

The Solo Room Savings initiative reflects Backroads’ response to shifting travel preferences, where flexibility, comfort, and community are equally important. The program also aligns with broader industry trends emphasizing personalization and value-driven experiences. Travelers today are looking for curated adventures that allow for autonomy, comfort, and meaningful social interaction—all elements deeply embedded in Backroads’ approach.

Backroads’ extensive experience in organizing guided adventures provides a structure that appeals to solo travelers who may feel apprehensive about exploring unfamiliar regions alone. Each trip includes the logistical support, safety assurance, and community atmosphere that make group travel appealing, while now adding the advantage of reduced-cost private accommodations.

Broad Appeal Beyond Solo Travelers

While the Solo Room Savings program primarily targets solo adventurers, its benefits extend beyond that demographic. Members of friends’ groups or family travelers may also choose to take advantage of the reduced private room rates. For example, multi-generational families traveling together—such as grandparents, parents, and adult children—can enjoy both group bonding and personal privacy.

This flexibility caters to the modern traveler’s preference for customizable experiences. Whether a guest wishes to unwind in solitude after an active day or spend time socializing with fellow travelers, the new pricing model allows them to do so comfortably and affordably.

Program Eligibility and Accessibility

The Solo Room Savings program is open to adult travelers aged 18 and above and to teens aged 16 to 17 when traveling on a Backroads Family Adventure with their parents. Travelers can browse the complete list of qualifying trips through the company’s Go Solo & Save platform. Options span from cycling tours through vineyards and mountain trails to multi-adventure trips that combine hiking, kayaking, and cultural exploration.

The inclusion of family travelers ensures that the benefits of the program reach a wider audience. It also reflects Backroads’ understanding of modern family dynamics, where individual comfort is often as important as shared experiences.

Commitment to Guest-Centered Travel

For decades, Backroads has built its reputation around guest satisfaction, operational excellence, and responsible tourism. The introduction of Solo Room Savings strengthens that commitment by addressing one of the most significant cost challenges faced by independent travelers. The program not only supports solo adventurers but also enhances the overall group experience by encouraging broader participation.

By combining affordability, comfort, and adventure, Backroads continues to lead the way in active travel innovation. The company’s initiative demonstrates how thoughtful planning and adaptability can create more inclusive opportunities for global travelers.

A Step Toward More Inclusive Adventure Travel

The launch of Solo Room Savings represents more than a pricing adjustment—it symbolizes a shift toward inclusivity within the adventure travel industry. As the number of solo travelers continues to rise, Backroads’ approach sets a precedent for how travel companies can adapt to changing consumer needs while maintaining quality and authenticity.

With reduced private room rates, expanded destinations, and flexible arrangements, Backroads ensures that solo travel remains both accessible and rewarding. This move underscores the company’s broader mission to make active travel an enriching experience for everyone, whether exploring with companions or venturing out independently.

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