Abu Dhabi Tourism 365 Boosts Global Appeal at WTM London

Abu Dhabi is making its mark on the global tourism scene, with Tourism 365, the emirate’s dedicated tourism arm, leading the charge. The initiative, launched by the Abu Dhabi National Exhibitions Company (ADNEC), aims to showcase the capital’s diverse offerings and increase its visibility as a premier global travel destination. At the World Travel Market (WTM) London, one of the biggest global travel events, Tourism 365 is set to bring a wealth of unique cultural, leisure, and sustainable experiences to the international stage, offering a fresh perspective on what Abu Dhabi has to offer to tourists worldwide.

Tourism 365, part of the strategic framework developed by ADNEC, is not just focused on marketing but also aims to diversify the emirate’s tourism portfolio, offering services such as destination management, tour operations, and transport logistics. This integrated approach is designed to make it easier for tourists to visit, explore, and stay longer in Abu Dhabi. The initiative also works in close alignment with the Department of Culture and Tourism – Abu Dhabi (DCT), which has been instrumental in positioning Abu Dhabi as a hub for both leisure and business tourism.

At WTM London, Tourism 365’s presence highlights its strategy to reach out to new markets while strengthening ties with established ones. The organization is particularly focused on engaging with international travel trade professionals, tour operators, and key stakeholders who can help amplify Abu Dhabi’s tourism potential. Through these strategic interactions, Tourism 365 aims to drive traffic from Europe, Asia, and the Americas to Abu Dhabi’s top attractions like the Sheikh Zayed Grand Mosque, Louvre Abu Dhabi, and the Ferrari World theme park, as well as promote lesser-known spots that offer a more authentic experience of the emirate.

Beyond the major tourist sites, Tourism 365 is committed to presenting Abu Dhabi as a destination that provides a well-rounded, sustainable experience for visitors. This aligns with the broader goal of eco-friendly tourism promoted by the UAE government. The company is also emphasizing its commitment to sustainable tourism practices that balance environmental conservation with the growth of the tourism sector. By focusing on eco-conscious travel, it hopes to attract tourists looking for experiences that are both enriching and environmentally responsible.

As Abu Dhabi continues to expand its tourism offerings, Tourism 365 is also involved in enhancing the emirate’s global reputation through strong business partnerships. Recently, Tourism 365 entered a strategic collaboration with Liv Digital Bank, offering joint promotions and special travel packages that enhance the appeal of Abu Dhabi as a destination for both leisure and business travelers. These collaborations not only help in broadening the emirate’s reach but also bring added value to visitors, ensuring their experience is seamless and enriching from start to finish.

Abu Dhabi’s tourism efforts aren’t only about increasing visitor numbers but also about extending the length of stays, creating richer experiences, and engaging with tourists in more meaningful ways. With initiatives like Tourism 365, Abu Dhabi is transitioning from being a short stop on the travel map to becoming a must-visit destination. Whether it’s exploring the cultural heritage at Qasr Al Hosn, enjoying nature at Mangrove National Park, or experiencing world-class luxury, Abu Dhabi is quickly becoming a favorite for a wide variety of travelers.

For Tourism 365, the work done at global trade events like WTM is crucial in positioning Abu Dhabi as a tourism leader in the Middle East. It provides a platform to showcase the emirate’s diverse offerings, demonstrate its commitment to sustainability, and foster lasting relationships with global partners who can help drive future growth.

Looking forward, Tourism 365 aims to keep expanding its reach by tapping into emerging travel markets and diversifying its tourism products. The plan is not only to attract more visitors but to ensure that those who come to Abu Dhabi leave with unforgettable memories, strong cultural connections, and a desire to return.

In the coming years, as Abu Dhabi continues to host high-profile international events and invest in its tourism infrastructure, Tourism 365 will play a pivotal role in its success. The combination of sustainability, luxury tourism, and authentic experiences is set to elevate Abu Dhabi’s tourism profile to new heights, helping the emirate achieve its ambitious goal of attracting over 39 million visitors annually by 2030.

With a strategic vision that blends sustainability, innovation, and cultural richness, Tourism 365 is paving the way for Abu Dhabi to not only be a global tourism leader but a destination that offers travelers an enriching experience, no matter what their interests may be. As this vision continues to take shape, the world will be watching Abu Dhabi closely, eager to see what’s next in this dynamic and fast-growing destination.

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