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Hasselblad Sold Out Its Entire First Run of the $469 Vandra Backpacks

A person wearing a dark jacket and a black backpack stands outdoors on a mountain at sunset, with rolling hills and a cloudy sky in the background.

Lost in the shuffle of the launch of the X2D II 100C medium format camera in August was the announcement of a Hasselblad backpack called the Vandra. This boxy, high-end bag is pricy at $469, but that didn't stop interested buyers: Hasselblad sold out its entire first run.

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