WestJet Resumes its Direct Flights to Cienfuegos, Cuba Starting from December of this Year, Strengthening Canada-Cuba Tourism Ties

WestJet will restart direct flights to Cienfuegos, Cuba, starting December 10, 2025, as part of a big step in strengthening tourism relations between Canada and the Caribbean. This is part of their wide array of plans for improved winter travel choices through the expansion of destination options for Canadians during the cold months. Demonstrating WestJet’s commitment to increasing connectivity by air between Canada and key destinations within the Caribbean and Latin America, further opportunities for Canadians will be opened up during winter, when going to warmer destinations becomes very appealing.
Strengthening Tourism Links Between Canada and the Caribbean
The Cuba Tourism Office in Toronto, led by Gihana Galindo Enríquez, confirmed the return of WestJet to Cienfuegos as part of a larger initiative to boost tourism in the Caribbean. The resumption of direct flights to Cienfuegos, often referred to as “the Pearl of the South”, represents a step toward reviving tourism in this historically underconnected region. The flights will allow Canadians to explore a less-visited area of Cuba, which is known for its scenic beauty, colonial architecture, and proximity to Caribbean beaches.
According to Cubadebate, this expansion is also aimed at giving Canadian travelers more winter vacation options, with Cienfuegos now part of WestJet’s broader Caribbean expansion strategy for the winter season of 2025-2026. This includes expanded routes to Havana, Varadero, Cancún, and Samaná, all of which are top destinations for Canadian tourists.
WestJet’s Winter 2025-2026 Program
WestJet’s move to resume flights to Cienfuegos is part of its broader winter 2025-2026 program, which was outlined in July. The airline’s global winter network now covers 305 operational routes across 62 destinations, marking a 3% increase compared to the previous winter season. This growth aligns with WestJet’s strategic goal of becoming the leading airline for winter travelers seeking sunny destinations in the Northern Hemisphere.
Notably, the Toronto-Havana route will see two weekly flights operating until April 23, 2026, along with an increased frequency of flights to Varadero and Cancún—both of which have long been favorites for Canadian tourists. The airline is also expanding its presence in Central America with new routes to Costa Rica and Nicaragua, enhancing options for those seeking sun, sand, and adventure in Latin America during the winter months.
Challenges in Cuban Tourism Infrastructure
While the return of WestJet to Cienfuegos is seen as a positive development for Cuban tourism, there are concerns regarding the local infrastructure. Experts warn that Cuba’s tourism recovery will not be solely dependent on air connectivity. The local services in tourist areas, particularly hotel quality, energy stability, and food security, need significant improvement to ensure the success of new routes.
The Cuban government has welcomed the return of WestJet as a sign that the tourism sector is gradually recovering from the impacts of the pandemic and the economic downturn that has plagued the country. However, independent tourism operators caution that without improvements to the overall tourist experience, attracting a significant number of visitors will remain a challenge. Visitors may be deterred unless they see tangible improvements in the quality of services, energy reliability, and food supplies in Cuban tourist areas.
Contrasting Airline Trends in the Region
While WestJet is expanding its reach to Cuba, other airlines are facing operational challenges. Delta Air Lines recently announced the suspension of its regular flights to Cuba, citing operational difficulties and a decline in demand for Cuba-bound flights from the United States. This decision reflects a broader trend in the region, where airlines are grappling with logistical constraints, fluctuating demand, and economic instability.
Similarly, United Airlines has suspended its Houston-Havana route after experiencing economic challenges related to the route’s financial performance and a continued drop in demand for Cuba-bound flights. The suspension further limits connectivity between the United States and Cuba, raising concerns about the stability of air travel to the island.
The Venezuelan airline Conviasa also faced challenges, suspending its Caracas-Moscow route, a move that highlights the turbulent landscape for international air travel in Latin America and the Caribbean. The trend is symptomatic of a volatile international air transport market, which is influencing how airlines plan and operate their routes.
WestJet’s Vision for Winter Travel in 2025-2026
Despite the challenges in the region, WestJet remains optimistic about its expansion into the Caribbean and Latin America for the 2025-2026 winter season. The airline’s Executive Vice President and Commercial Director, John Weatherill, reiterated that the company’s strategy is focused on becoming the preferred airline for travelers seeking warm destinations during the Northern Hemisphere winter.
WestJet’s focus on new markets and expanded service to existing Caribbean hotspots underlines its commitment to offering affordable, convenient travel options for Canadian tourists. The airline has already made tickets for the new routes available since July 14, 2025, enabling travelers to plan their trips in advance to Cienfuegos and other sunny destinations.
Looking Ahead: WestJet’s Role in Strengthening Caribbean Connectivity
This is all part of WestJet’s greater strategy to enhance connectivity between Canada and significant Caribbean destinations. With this, the airline will continue its route expansion into Cuba and elsewhere, offering even more options for Canadians looking for winter sun and playing an important role in rebuilding tourism in the Caribbean. Whether these routes will prove their viability in the longer term depends on sustained demand, improvement in local infrastructure, and whether consistent service can be maintained despite regional challenges.
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