Cancun Travel Mart 2025: How New Developments Are Shaping Mexico’s Top Destination

The tourism industry of Cancun is still experiencing a tremendous growth, and the 37th annual Cancun Travel Mart 2025 caught the attention of the world. The gathering, which took place at the Iberostar Selection Cancun from October 22-24, was an excellent opportunity for establishing contacts, talking about business, and revealing the future of the area’s tourism plans.

Event Highlights

The Travel Mart kicked off with a festive opening gala at the newly revamped Secrets Mirabel Cancun Resort & Spa, formerly known as Oasis Sens. This event marked the beginning of a new era for the resort and symbolized the wider positive transformation underway in Cancun and its neighboring areas like Puerto Morelos and Isla Mujeres.

Over 550 delegates, representing more than 230 companies from 28 countries, attended the event. Attendees participated in over 2,200 business meetings, with sales projections surpassing US $5.2 billion—up from US $4.95 billion in 2024. The event also focused on important topics such as sustainability, hotel expansion, and the potential impact of the 2026 FIFA World Cup on the region.

Sustainable Growth at the Forefront

Sustainability is a key focus for Cancun’s tourism future. The city is set to become the first in Mexico to join the Zero Waste initiative, a program led by the UN World Tourism Organization. Cancun generates around 1,500 tons of waste daily, and local leaders aim to reduce this significantly. Initial efforts will involve evaluating 89 hotels in Cancun’s hotel zone to reduce single-use plastics and disposable items. This initiative is supported by the TUI Care Foundation and is seen as a crucial step toward building a more sustainable tourism model in the region.

Hotel Developments Driving Growth

The Cancun Travel Mart also spotlighted the region’s expanding hotel sector. In addition to showcasing ongoing projects, the event gave attendees a glimpse of new properties and upcoming renovations. One standout new development is SOTA, a luxurious holistic jungle sanctuary near Puerto Morelos. This eco-friendly hotel offers guests the chance to stay in stylish glass villas and experience a range of wellness activities like sound therapy and yoga.

New hotels in the pipeline include the Hyatt Place Cancun Airport, scheduled for a November 2025 opening, and the Hotel Riu Ventura, set for a December debut. The Grand Hyatt Cancun Beach Resort is expected to open in the summer of 2026, followed by the Park Hyatt Cancun later that same year. Major renovations are also underway at several iconic resorts, including the Royalton Riviera Cancun and Secrets Playa Mujeres, both set to reopen by 2026.

FIFA World Cup 2026: A Boost for Tourism

The FIFA World Cup 2026 is another major focus for Cancun’s tourism plans. Cancun is positioning itself as a central hub for the tournament, capitalizing on its direct flight connections to all 16 World Cup host cities. Additionally, Cancun and its surrounding areas will host two international teams during the tournament, and local officials are preparing for an influx of visitors during the event.

Governor Mara Lezama of Quintana Roo emphasized the importance of the World Cup in transforming the region’s tourism industry, focusing on sustainability, social justice, and community development. The state government is launching a promotional campaign to attract stopover travelers, especially those from Latin America and Europe.

Guide for Travelers

For visitors planning a trip to Cancun, there’s a wealth of new attractions and improvements in the region. The vibrant Cancun Hotel Zone offers a mix of luxury resorts, beachfront dining, and cultural experiences. Nature enthusiasts can explore Isla Mujeres, a peaceful island perfect for snorkeling and swimming with dolphins. Puerto Morelos is ideal for those seeking a more laid-back atmosphere, with charming boutiques and tranquil beaches.

The city’s commitment to sustainability means travelers can look forward to more eco-conscious tourism options in the near future. From the holistic stays at SOTA to the sustainable practices at local hotels, Cancun is increasingly becoming a destination that balances luxury with environmental responsibility.

What’s Next for Cancun Travel Mart

The Cancun Travel Mart 2026 is a highly anticipated event already well in advance. The next version which will occur in the year 2026 will be even more emphasizing on the areas of digital integration, sustainability, and more international presence, thus making it easier for the visitors to see through Cancun’s tourism industry the potentials for growth and innovations to be more seen in.

Cancun is still the premier tourist destination in Mexico and its new development, sustainability efforts, and the World Cup as an international event have made it a magnet for visitors that will only get larger in the future.

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