New Hipcamp Partnership Brings Upscale Camping To US Outdoors

Sun Outdoors, one of North America’s largest operators of RV resorts and campgrounds, has announced a significant collaboration with Hipcamp, the world’s leading app for booking camping sites. This partnership adds over 100 Sun Outdoors locations, including more than 20 Jellystone Parks, to the Hipcamp app, offering an expanded selection of upscale and family-friendly camping experiences across the United States. This new development provides campers access to a variety of destinations, from glamping sites to RV resorts, all equipped with modern amenities.

The US camping industry has seen dramatic growth over the past decade, with the number of active campers increasing by 68 percent. This surge represents an additional 21.6 million households engaging in camping. This partnership marks an important moment for the US tourism and camping sector, as it enhances the appeal of outdoor vacations by merging traditional camping with luxury experiences.

Expanding the US Tourism Landscape

The growth of camping in the United States has been closely linked to the broader trends in domestic tourism. With the rising demand for outdoor leisure experiences, the US has become a leading destination for both domestic and international tourists looking to reconnect with nature. National parks, state parks, and campgrounds are no longer just for rustic outdoor enthusiasts; they now appeal to a wide range of tourists, from those seeking a traditional campsite to those looking for more luxurious “glamping” (glamorous camping) options.

This collaboration between Hipcamp and Sun Outdoors is in direct response to the evolving needs of US travellers who seek comfort without sacrificing the beauty and tranquillity of the outdoors. The partnership introduces amenities such as full-service RV sites, vacation rentals, and glamping tents, all designed to cater to a new generation of campers looking for unique outdoor experiences with a high level of comfort.

Upscale Amenities to Attract Modern Campers

One of the main drivers behind this partnership is the increasing demand for upscale camping. According to recent data, US campers are becoming more selective, with many seeking sites offering amenities like wifi, full-hookup services, and family-friendly activities. Hipcamp has seen a 20 percent increase in searches for campsites with modern amenities and a significant 60 percent year-over-year increase in searches for sites that offer wifi, a clear indication of the evolving nature of camping tourism.

Campgrounds like those operated by Sun Outdoors often feature water parks, lakeside RV sites, and extensive recreation options. These parks are well equipped to serve not just traditional campers but also families, groups, and solo travellers looking for a higher standard of service while still enjoying the outdoors. These amenities are designed to bridge the gap between traditional camping and the desire for luxury, catering to a broad spectrum of tourists.

Strengthening the US Camping Sector

The partnership’s impact goes beyond just the addition of new campsites to the Hipcamp platform. It also highlights the growing role of the US camping sector in the wider tourism industry. As more families and tourists seek outdoor vacations that offer both adventure and comfort, the sector’s growth is expected to continue, with increasing investments in infrastructure and services.

Earlier this year, Hipcamp made waves in the industry by doubling its US inventory to over 500,000 campsites, solidifying its position as the largest platform for booking campgrounds, RV parks, and unique outdoor experiences. This expansion not only strengthens the company’s reach within the domestic tourism market but also increases its international appeal, as more travellers seek the US as a destination for a well-rounded outdoor holiday.

In addition, the acquisition of BookOutdoors last year further bolstered Hipcamp’s offerings by merging a platform focused on RV parks and glamping resorts into its own service. This merger ensures a more seamless and comprehensive booking experience for users seeking a range of camping options, whether they prefer staying in a tent or a luxury cabin.

The Future of US Outdoor Tourism

The Hipcamp-Sun Outdoors partnership signals a promising future for the US outdoor tourism sector. As more tourists seek diverse and flexible ways to experience nature, the collaboration provides new opportunities for those looking to enjoy the great outdoors with modern comforts. In particular, the popularity of family-friendly destinations is expected to rise, as well as an increase in international visitors interested in US camping as part of their wider travel experience.

This collaboration not only enhances the availability of camping options but also helps position the US as a prime destination for tourists seeking a balance between adventure, comfort, and relaxation. It reflects a broader trend of innovation within the tourism industry, where technology and modern amenities are reshaping how people engage with outdoor environments. As camping continues to grow in popularity, initiatives like the Hipcamp-Sun Outdoors partnership will be crucial in shaping the future of US tourism.

The post New Hipcamp Partnership Brings Upscale Camping To US Outdoors appeared first on Travel And Tour World.

Acxiom And ReachTV Transform Travel Advertising With Data-Driven Solutions

In an ambitious move to reshape the travel advertising landscape, Acxiom, a leading global provider of connected data and technology, has teamed up with ReachTV, a prominent streaming television network focused on live sports and lifestyle programming for travellers. Together, these industry leaders are launching a groundbreaking data-powered travel media network that aims to revolutionise how brands engage with consumers while they travel.

ReachTV operates a nationwide network of airport-based screens, catering to over 50 million travellers each month. By integrating Acxiom’s data matching and enrichment capabilities, the two companies are able to provide advertisers with the tools to precisely target the right audiences at various points during their travel journey.

Unifying Data and Content for Maximum Impact

This collaboration is set to establish the first-ever universal travel Retail Media Network (RMN), combining Acxiom’s retail and commerce media expertise with ReachTV’s expansive airport media presence. The initiative will allow advertisers to reach their target customers with greater precision and efficiency, offering tailored omnichannel advertising solutions that span mobile data, location intelligence, and behavioural insights.

The partnership will harness Acxiom’s advanced identity onboarding and data clean room solutions to optimise campaign effectiveness and reach, ensuring that brands can deliver messages that resonate with consumers at the right time. Through the integration of ReachTV’s Travel Sync 365, which combines mobile data with location insights, advertisers will be able to access a comprehensive view of travellers across the US. As a result, they will have a more effective means to plan, activate, and measure omnichannel advertising campaigns.

A Smarter Way to Engage Travellers

The new media network offers an innovative approach to traveller engagement by providing real-time audience activation and delivering unified traveller profiles. This system enables precise audience targeting, transparent cross-channel measurement, and actionable campaign insights. For marketers, it means better attribution, improved targeting, and stronger campaign results, all delivered through a highly scalable infrastructure that accommodates large volumes of travellers in airports nationwide.

The travel media network will also enhance the airport experience for consumers by providing timely, relevant content tailored to their journey. By using data-driven strategies, Acxiom and ReachTV aim to transform the traditional advertising model into something more connected and relevant for both brands and consumers.

A Strong Focus on Tourism and Economic Impact

The new partnership is particularly significant in the context of the US tourism industry, which is a vital component of the nation’s economy. The US consumer spending market, valued at 15 trillion dollars annually, accounts for over 70 percent of the nation’s GDP. The data-driven advertising solutions introduced by Acxiom and ReachTV will tap into this substantial spending power, giving brands access to high-value audiences while they are in transit.

Tourism plays a crucial role in the US economy, with millions of international and domestic visitors travelling through airports each month. By targeting travellers during their airport experiences, advertisers can influence purchasing decisions and improve brand engagement in a sector that continues to grow year after year.

Enhancing the Travel Experience Through Data Integration

For travellers, the partnership promises to bring a more seamless and enriching journey, with targeted content that aligns with their interests and preferences. The collaboration offers the potential to deliver useful and engaging advertising that complements the overall travel experience, whether it be through targeted retail offerings, personalised services, or engaging lifestyle content.

From an economic perspective, the integration of data and technology in this way also highlights the increasing importance of data-driven solutions in the modern tourism industry. The travel sector has long relied on traditional advertising methods, but as consumer behaviour becomes more data-driven, there is an increasing need for tailored marketing approaches that can respond to real-time preferences and behaviours.

The Future of Travel Advertising

The Acxiom and ReachTV partnership is a game-changer in what happens when data, media, and commerce merge in the tourism industry. Currently, as the tourism business revamps its fortunes, it helps companies engage more closely with travellers while on the tour. The being of the transaction depends on real-time crowd activation, continuing reports into the behaviour, and dimensions over various websites. This partnership transcends, in all likelihood, such as a general approach for brands that method of connect with customers, with results to capture the interest.

The post Acxiom And ReachTV Transform Travel Advertising With Data-Driven Solutions appeared first on Travel And Tour World.