Apple just made a long-requested change to how users discover apps — and while it doesn’t radically alter how you install them, it does make finding what you need a whole lot easier. The company has quietly rolled out a fully redesigned, browser-based version of the App Store, transforming what was previously a collection of isolated app pages into a proper, searchable hub.

Now, heading to apps.apple.com no longer dumps you onto a plain landing page with minimal information. Instead, you’re met with a refreshed interface that mirrors the App Store experience on iPhones, iPads, and Macs. It’s clean, organized, and, for the first time, useful for browsing.

You still can’t download apps directly from the web — something Apple continues to reserve for its devices — but the new site lets you open an app listing on your Apple device instantly or share it via link. For many users, that’s enough: a simple way to look up apps when you’re away from your iPhone or want to send a recommendation to someone else.

One of the biggest upgrades is the ability to switch between platforms. A menu at the top lets you jump between app categories for iPhone, iPad, Mac, Apple Watch, Apple TV, and Vision Pro. You can also browse by category — productivity, entertainment, adventure, and more — or check out curated recommendations on the familiar Today tab.

Search is finally functional, too. Previously, Apple’s web-based app pages existed, but finding them required a direct link or a lucky Google search. With the new App Store on the web, you can type in any app name and get an organized result instantly.

While the lack of direct downloads may disappoint some users hoping for a more flexible experience, the new web interface still fills a long-standing gap. It makes the App Store easier to explore, easier to share, and much more accessible across devices.

Apple hasn’t said what comes next, but even in this limited form, the web-based App Store marks a welcome step toward a more open — or at least more convenient — ecosystem.

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