Innovation Fest 2025: The Future of Hospitality In Partnership With Infor Hospitality And AWS

The hospitality sector is just about to undergo a huge technological transformation. During Innovation Fest 2025, the soaring event organized by Infor Hospitality and Amazon Web Services (AWS), hotel owners, tech pioneers, and strategists will explore the role of AI, automation and ecosystem migration through data in altering both hotel performance and guest experiences.

The event, set to take place in 2025, will focus on how connected technology is paving the way for a smarter, more efficient hospitality industry. According to experts, the shift towards innovation is no longer about simply adopting new tools but about creating intelligent ecosystems that connect technology, data, and human interaction to enhance profitability, sustainability, and guest satisfaction.

Moving Beyond Incremental Efficiency

For years, hospitality innovation meant taking traditional processes and making them digital: automating check-ins, streamlining reporting, and moving paper-based systems to the cloud. However, in 2025, hotel leaders are moving beyond these incremental changes, embracing a future where entire systems communicate and share data seamlessly.

Data is one of the most significant assets in the hospitality sector, yet for many years, it has remained siloed in different systems like Property Management Systems (PMS), Revenue Management Systems (RMS), and Customer Relationship Management (CRM) platforms. Infor’s recent research highlights that 80% of organisations now believe their success hinges on how effectively they can leverage new technologies. Hotels that have transitioned to integrated data ecosystems are already seeing higher profits, more operational agility, and better alignment between departments.

In collaboration with AWS, Infor’s cloud-based solutions offer a unified approach, enabling smooth data flow across various departments, operations, finance, and guest experience, creating a comprehensive, interconnected system. This move from fragmented tools to unified ecosystems is proving vital for driving sustainable growth in the competitive hospitality market.

The Human Side of Automation: Empathy at Scale

While the introduction of AI and automation into hospitality has traditionally been about increasing operational efficiency, the focus has now shifted towards creating empathy at scale. During Innovation Fest 2025, attendees will witness a joint proof of concept from Infor and AWS that demonstrates how augmented reality (AR) and facial recognition technologies can enhance guest experiences.

The concept involves the use of smart glasses with facial recognition capabilities that instantly identify guests upon arrival. This AI-driven system synchronises with the hotel’s CRM to provide personalised welcomes, including room preferences and tailored messages. Additionally, in the background, computer vision will monitor inventory levels and room readiness, ensuring that operations run smoothly without manual intervention.

This type of automation isn’t about replacing human jobs; instead, it’s about enhancing the role of hotel staff by allowing them to focus more on meaningful interactions with guests. Automation serves as an extension of human intuition, enabling staff to be more present and responsive to guest needs, rather than bogged down by repetitive tasks.

Cultural Shift: Innovation Becomes Part of Hotel DNA

One of the most profound changes in the hospitality sector is not just technological, it is cultural. Innovation is no longer confined to IT departments or tech project teams. It is becoming ingrained in the culture of the entire organisation. At Innovation Fest, Camille Oostwegel, Managing Director of the Oostwegel Collection, will share insights into how her family’s properties have successfully integrated modern technology while preserving their Dutch heritage.

For Oostwegel, digital transformation does not mean abandoning tradition. Instead, it involves using technology to protect and enhance the authenticity of hospitality while streamlining operations behind the scenes. Innovation is about amplifying what makes hospitality special, not replacing it with machines.

This cultural mindset is key to the future of the hospitality industry. Hotels that embrace innovation as a core competency across every role will be the ones that lead the way in the coming decades.

Collaboration Over Competition: A New Era for Hospitality Providers

The partnership between Infor Hospitality and AWS represents a broader trend in the industry: collaboration is the key to success. As the industry navigates this new era of innovation, it is no longer about competing with each other but working together to create smarter, more efficient ecosystems. The future of hospitality will depend on open systems, shared standards, and data interoperability that allows for seamless movement of information across brands and platforms.

Technology providers are no longer just vendors; they are strategic partners helping shape operational strategies, sustainability initiatives, and guest engagement models. By working together, technology providers and hoteliers can create systems that not only meet the needs of today but also anticipate the challenges of tomorrow.

The Strategic Importance of Innovation

The hospitality sector is set to experience a productivity boost, with 75 percent of organisations expecting productivity to increase by over 20 percent in the next three years thanks to the adoption of next-generation technologies. However, success will not just come from investing in new systems; it will depend on adopting these technologies intelligently and with a clear strategy.

As the industry evolves, innovation will no longer be defined by having the most advanced systems, but by how well hotels can leverage those systems to anticipate guest needs, drive sustainability, and generate new forms of value. The ability to use data effectively will become the new currency in hospitality, with AI acting as the operating system that connects everything together.

Shaping the Future of Hospitality at Innovation Fest 2025

Innovation Fest 2025 is more than just a conference, it is a collective step toward creating a smarter, more human future for hospitality. As the industry moves beyond managing operations with individual systems, the next era will focus on designing interconnected ecosystems that learn, adapt, and connect people intelligently.

Through the synergy of AI, automation, and data as well as the application of their individual strengths to the improvement of business results and guest experiences, Innovation Fest 2025 will lead the hospitality sector into the future where the transformation of the industry will be accompanied by the ever-present innovation.

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