Jordan’s 2025 Tourism Revenue Sees Strong Growth as Tourist Arrivals Rise

The Jordanian tourist industry has observed a major surge in tourist traffic, with tourist revenue in Jordan soaring to an incredible $7.16 billion in November 2025. According to data from the Central Bank of Jordan, the increase in tourism revenue is driven by a rise in both tourist arrivals and spending.

Strong Growth in November 2025

In November 2025, Jordan’s tourism revenue saw a notable increase of 12.6%, reaching $606.6 million. This marks a solid improvement compared to the same month in the previous year, which saw a 14.9% increase to $538.6 million. While the percentage growth slowed slightly, the absolute numbers indicate a steady upward trajectory for Jordan’s tourism industry.

The data from November 2025 highlights a significant increase in both the volume and value of tourism to the country. Jordan’s diverse historical and cultural attractions, such as Petra, the Dead Sea, and Wadi Rum, continue to capture the imagination of travelers worldwide. The recent uptick in tourism revenue reinforces Jordan’s growing importance as a top travel destination in the Middle East.

Cumulative Revenue Growth for 2025

For the first eleven months of 2025, Jordan’s total tourism revenue reached $7.16 billion, representing a 7.0% increase compared to $6.69 billion during the same period in 2024. This increase can be attributed to a variety of factors, including the 14.7% rise in tourist arrivals. The inflow of international tourists has helped Jordan bolster its economy, as tourism remains a vital sector for the country’s economic health.

The rise in tourism revenue also speaks to the country’s ongoing efforts to diversify its tourism offerings and attract a broad spectrum of travelers. These efforts have paid off in attracting tourists from different regions of the world, including Europe, Asia, the United States, and the Arab world.

Breakdown of Revenue Growth by Nationality

A deeper look into the data reveals the impact of tourists from different regions. The largest revenue growth came from European visitors, whose spending rose by 36.1%. European tourists have long been a key demographic for Jordan, drawn to the country’s unique blend of ancient ruins, religious sites, and natural landscapes. The growth from this market signals a strong desire for cultural tourism and adventure travel.

Asian tourists also made a significant contribution, with a 34.3% increase in revenue. This growth aligns with broader trends across the Middle East, as Asia becomes an increasingly important source of outbound tourists. Similarly, American visitors accounted for 18.4% of the tourism revenue growth, demonstrating Jordan’s appeal to international travelers from North America.

Arabs made up a smaller portion of the growth at 3.6%, but this still reflects the ongoing importance of regional tourism to Jordan. Meanwhile, other nationalities saw an impressive increase in revenue, contributing 33.4%. This diverse source of tourist spending highlights Jordan’s broad appeal to a wide range of international visitors.

Interestingly, the revenue from Jordanian expatriates saw a slight decline of 0.8%. Despite this, the overall tourism revenue increase reflects a more substantial rise in foreign visitors, especially from key international markets.

Outbound Tourism and Spending Trends

While inbound tourism has seen robust growth, Jordanian outbound tourism also experienced a boost. Outbound tourism spending rose by 11.4% to $146.1 million in November 2025. Over the first eleven months of the year, total outbound spending increased by 5.5% to $1.89 billion. This indicates that Jordanian travelers are continuing to explore global destinations, with a growing interest in travel experiences beyond their home country.

The rise in outbound tourism spending highlights a broader trend toward increased global mobility. As the country’s tourism industry flourishes, Jordanian residents are also benefiting from greater opportunities to travel abroad. The increase in outbound spending reflects rising disposable incomes and the growing middle class in Jordan.

Remittances Boost Jordan’s Economy

In addition to tourism, remittances have played a significant role in Jordan’s economic growth. Total remittances to Jordan in the first ten months of 2025 amounted to $3.73 billion, an increase of 4.2% compared to the same period in 2024. This steady flow of funds from Jordanians living abroad is an important source of financial support for families in the country and helps sustain economic stability.

A key contributor to the remittance growth was the UAE, which accounted for 24.1% of incoming remittances. The United States followed with 21.2%, while Saudi Arabia, Qatar, and other countries made up the remainder. The robust remittance flows from these countries further support the purchasing power of Jordanian households, boosting local consumption and investment in the economy.

Outbound Remittances: A Rising Trend

On the other hand, outbound remittances from Jordan have seen an impressive increase of 14.9%, reaching $1.46 billion by October 2025. The majority of these remittances were sent to Egypt (40.1%), with Bangladesh, the UAE, the Philippines, and other countries also receiving a significant share. This trend reflects the large number of Jordanian expatriates working abroad, particularly in the Gulf region, who continue to support their families back home.

The Impact of Tourism on Jordan’s Travel Industry

Jordan’s tourism sector has played a crucial role in the country’s economic resilience, particularly during times of regional instability. With the increase in international tourist arrivals, the sector has helped offset some of the challenges posed by global economic fluctuations. The country’s unique combination of history, culture, and natural beauty continues to make it an attractive destination for global travelers.

The continued success of Jordan’s tourism industry not only boosts the national economy but also provides opportunities for local businesses, from tour operators and hotel owners to restaurant owners and artisans. As tourism grows, it creates jobs and supports local communities, particularly in areas like Petra, Wadi Rum, and the Dead Sea, where tourism forms the backbone of the local economy.

Looking Ahead: Sustainable Growth and Future Prospects

As Jordan’s tourism revenue continues to grow, the country is focused on sustaining this momentum through targeted investments in infrastructure, marketing, and sustainable tourism initiatives. By enhancing its tourism offerings, promoting lesser-known destinations, and improving visitor services, Jordan aims to attract an even greater number of international tourists in the coming years.

The government and tourism authorities are also working on further expanding travel connectivity, making it easier for international tourists to visit Jordan. With the rise in global interest in sustainable travel, Jordan is uniquely positioned to capitalize on its natural landscapes and rich cultural heritage to offer environmentally responsible and culturally enriching travel experiences.

A Bright Future for Jordan’s Tourism Industry

In light of this analysis, Jordan’s tourist revenue of $7.16 billion by the end of November 2025 is a major milestone in the country’s tourist industry. The increased number of tourist arrivals and spending shows the country’s capacity to attract tourists from all over the world and contribute to its economy. With time, Jordan is improving its tourist infrastructure; hence, the future prospects for Jordan’s tourist industry appear very bright.

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