IITA Warns That Social Media Requirement for ESTA Applications Could Discourage International Visitors and Harm U.S. Inbound Travel

The International Inbound Travel Association (IITA) has expressed significant concerns regarding the Department of Homeland Security’s proposal to mandate social media account information from all applicants under the Visa Waiver Program (VWP) for the Electronic System for Travel Authorization (ESTA). IITA warns that this new requirement could deter international visitors from choosing the U.S. as their travel destination. While the association supports security measures, it argues that the added complexity of disclosing social media details and personal information could raise privacy issues and create logistical challenges. With the U.S. inbound tourism sector already grappling with rising costs, visa delays, and stricter entry rules, this proposal could further undermine the industry’s competitiveness and discourage potential travelers.
“Inbound travel is essential to the U.S. economy, and every additional layer of complexity in the entry process risks discouraging legitimate visitors, particularly those coming from countries already vetted through U.S. security standards,” said Lisa Simon, CEO/Executive Director of IITA. “Inbound operators and their partners fully support strong security protocols, but, the proposed requirement to collect social media and extensive personal and family background information introduces new privacy concerns and logistical barriers at a time when we can least afford additional deterrents to international visitors.”
The association highlights that the U.S. inbound tourism industry is already facing numerous obstacles. These include rising costs, fierce competition from other global destinations, visa processing delays, increased entry requirements, and the introduction of new fees for national park access. Now, the potential social media disclosure requirement could be the tipping point, dissuading international tourists from choosing the U.S. as their destination.
Currently, travelers from 42 countries approved through the Visa Waiver Program can visit the U.S. for business or tourism without needing a visa, as long as their stay is 90 days or less. To enter, they must obtain ESTA approval prior to travel. However, the proposed change would introduce a new hurdle for travelers. Social media history would be required as part of the ESTA application, alongside “high value data” that includes a wide range of personal details, such as past business and personal telephone numbers and email addresses, family members’ names, dates of birth, residencies, and phone numbers from the past five years, as well as biometric data (face, fingerprint, DNA, and iris).
The IITA warns that these additional data collection measures could create unnecessary barriers for travelers, particularly at a time when the U.S. tourism sector is struggling to recover from the combined impact of the COVID-19 pandemic and ongoing logistical challenges. This proposed rule could further discourage international visitors, many of whom may already be hesitant due to existing entry requirements and rising costs.
In response, IITA has vowed to submit official comments on the proposal, advocating for a balanced approach that safeguards national security while also maintaining the U.S.’s appeal as a global tourism destination. The organization is urging its members and other stakeholders in the international inbound travel sector to do the same, ensuring that their concerns are heard and addressed.
The impact of these changes could be significant. While the intention behind the proposal is to enhance security measures, the practical implications of such a sweeping requirement are not without merit. The inclusion of social media history, in particular, could raise questions about privacy and data security, especially when dealing with individuals from countries with strong concerns about government surveillance.
Moreover, international travelers might become more hesitant to visit the U.S. if they perceive the entry process as overly invasive. With competitive destinations like Europe, Canada, and Asia all vying for tourists, any additional deterrents could lead to a decrease in the number of visitors choosing to travel to the U.S. This could have far-reaching consequences for the economy, particularly in cities and regions that rely heavily on tourism for revenue.
“We urge CBP to fully assess the economic impact of this requirement,” said Lisa Simon, CEO of IITA added. “Our industry stands ready to work with CBP and other federal agencies to balance security with smart policy that supports — rather than suppresses — international visitation.”
The IITA has warned that the proposed social media requirement for ESTA applications could deter international visitors, adding privacy concerns and logistical barriers at a time when U.S. inbound tourism is already facing challenges.
In conclusion, while the U.S. remains a premier destination for travelers worldwide, the potential introduction of social media and personal background information requirements under the ESTA process presents new challenges. IITA continues to advocate for a solution that both protects national security and ensures the U.S. remains an attractive destination for international tourists. The association’s response to the proposal will be critical in shaping the future of inbound tourism to the U.S.
The post IITA Warns That Social Media Requirement for ESTA Applications Could Discourage International Visitors and Harm U.S. Inbound Travel appeared first on Travel And Tour World.







