Queensland Tourism Economy Soars to Forty-Three Point Five Billion Dollars, Fuelled by Record Visitor Spending and Bold Plan: Know More

As the summer holiday season approaches, Queensland is set to experience a surge in tourism activity, with new data confirming that the Sunshine State continues to shine as Australia’s top holiday destination. A recent report reveals that two-thirds of Australians plan to take a summer holiday, with one in four setting their sights on Queensland. The latest figures underscore the growing confidence in the Crisafulli Government’s tourism strategy, which has proven successful in attracting both domestic and international visitors.

Record-Breaking Spending Reflects Queensland’s Rising Tourism Popularity

Tourism Research Australia’s data for the year ending September 2025 shows a remarkable $43.5 billion in total visitor spending across Queensland. This surge in spending is driven by both international and domestic tourists, cementing Queensland’s position as a leading tourism destination in Australia and abroad. The strong performance of Queensland’s tourism sector is particularly noteworthy given the global economic challenges many countries have faced in recent years.

International visitors contributed a record-breaking $7 billion in spending, marking an increase of 13.3%. Visitors from New Zealand, the United Kingdom, the United States, Taiwan, France, and Italy all played significant roles in driving this growth. Specifically, the tourism boost came from New Zealand ($916.7 million), the United Kingdom ($625.2 million), the United States ($493.1 million), Taiwan ($287.2 million), France ($173.1 million), and Italy ($79.6 million).

These international tourists are not only exploring Queensland’s renowned beaches and natural beauty but also contributing to the state’s economic growth. Queensland’s iconic tourism regions saw record-breaking spending, including Tropical North Queensland ($1.1 billion), Sunshine Coast ($424 million), Queensland Country ($182.9 million), and the Southern Great Barrier Reef ($139.4 million). Brisbane, the state’s bustling capital, saw an impressive $3.3 billion in visitor spending.

Crisafulli Government’s Vision for Tourism Growth: Destination 2045

The success of these tourism initiatives can be attributed to the forward-thinking strategies laid out in the Crisafulli Government’s Destination 2045 plan. With total visitor expenditure surpassing $43.5 billion, the tourism industry is now poised for continued growth. Domestic tourists remain a crucial part of Queensland’s economy, contributing $36.5 billion over the year. This includes a significant increase in day trip numbers, which has helped Queensland maintain its position as the second-largest domestic tourism market in the country.

The tourism industry in Queensland is also benefiting from the continued growth of aviation capacity, which is expected to reach pre-pandemic levels by March 2026. This increase in international flights will further bolster tourism and attract more visitors to the state during the peak summer period.

A Vibrant Destination for Both Domestic and International Tourists

Minister for the Environment and Tourism Andrew Powell emphasized the success of Queensland’s tourism plan, stating that the state’s tourism economy continues to grow as the peak summer season approaches. He highlighted how international visitors are spending more than ever before, benefiting local businesses, hotels, and restaurants. The tourism boost is not only a win for the economy but also for local communities, who are reaping the rewards of increased tourism traffic.

For many Australians, Queensland represents the ideal holiday destination. With its pristine beaches, vibrant cities, and diverse outback experiences, it is no wonder that one-quarter of Australians plan to holiday in the state this summer. The ability to attract visitors from both domestic and international markets shows that Queensland’s tourism appeal is stronger than ever.

Strong Tourism Growth Across Queensland’s Iconic Regions

Tourism and Events Queensland CEO Craig Davidson noted that Queensland’s natural beauty and world-class attractions are continuing to resonate with travelers. As the aviation industry rebuilds, the state is expected to see even more visitors this summer. In fact, aviation capacity is expected to exceed pre-2019 levels by the first quarter of 2026, with an increase in both domestic and international flights. This will further boost Queensland’s tourism economy and strengthen its reputation as a premier travel destination.

Tourism to Queensland’s various regions continues to grow, with significant contributions from areas such as Brisbane, the Sunshine Coast, and Tropical North Queensland. These regions are benefiting from increased international visitation, which is driving both local and regional economic growth. The diverse range of experiences offered in these regions – from the Gold Coast’s beaches to Cairns’ tropical rainforests – continues to draw travelers from around the world.

Queensland’s Appeal as a Top Domestic and International Destination

Tourists are not only visiting Queensland for its stunning natural landscapes but also for its vibrant arts and cultural scenes, world-class dining, and exciting outdoor adventures. As more Australians and international travelers seek unique, engaging experiences, Queensland’s tourism industry is positioned to thrive.

Domestic tourism remains a major contributor to Queensland’s success, with a growing number of Australians opting for holidays, short breaks, and day trips within the state. The Queensland Government’s investment in the tourism sector is paying off, with increased spending across all areas of the tourism industry, including hospitality, retail, and leisure activities.

With more than 65,000 tourism-related businesses operating across Queensland, the tourism sector is a major driver of the state’s economy. The growing number of visitors – both domestic and international – ensures that the tourism industry will continue to thrive, providing jobs and supporting local communities.

The Future of Queensland’s Tourism Economy

As the state’s tourism industry continues to grow, the Crisafulli Government’s vision for the future remains clear. The ongoing success of Queensland’s tourism sector is the result of long-term strategic planning and investment in infrastructure and marketing. With the momentum of Destination 2045, Queensland is well-positioned to maintain its status as Australia’s top tourism destination for years to come.

The continued growth of Queensland’s tourism economy will create more opportunities for businesses and workers, supporting jobs in hotels, restaurants, transport, and leisure industries. As the state welcomes more visitors this summer, it is clear that Queensland is the place to be for unforgettable holidays and world-class experiences.

Conclusion: Queensland’s Tourism Boom Continues

The latest data demonstrates that Queensland’s tourism sector is stronger than ever, with both domestic and international visitors contributing to record-breaking spending. As the state heads into the peak summer holiday season, it is clear that Queensland is on track to maintain its status as a leading tourism destination. Thanks to the Crisafulli Government’s visionary tourism plan, the Sunshine State’s tourism economy is poised for continued growth, bringing economic benefits to communities across the state.

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