British Airways Takes You to Bermuda, St Kitts, Costa Rica, Crete and the United States as 2026’s Most Sought-After Luxury Destinations

As we step into 2026, the world of travel is undergoing a profound transformation. British Airways Holidays, in collaboration with the global travel forecasting authority, Globetrender, has unveiled its 2026 Travel Trends Report, offering an intriguing look at how British travelers are evolving in their holiday choices.

What stands out is a shift from the typical vacation mindset—where holidays were merely seen as breaks from daily life—towards more intentional, immersive, and enriching experiences. Today’s travelers are not only seeking escapism but are also deeply invested in their wellbeing, identity, and emotional enrichment.

In this exciting new chapter of travel, luxury is being redefined, with a growing emphasis on experiential depth rather than excess. Gone are the days of simply ticking off bucket-list destinations. The future of travel is rooted in authenticity, wellness, and emotional clarity, and these factors are influencing where travelers are choosing to go and how they plan to experience these destinations.

This article delves deep into the travel trends for 2026, highlighting the rising-star destinations, the shift towards wellness-driven holidays, and how digital and experiential travel is transforming the luxury tourism industry. From stream parks to Chronocations, British Airways Holidays’ 2026 predictions reveal an exciting era for those seeking more than just a vacation.

2026 Rising-Star Destinations: Where the World is Heading

In 2026, some lesser-known destinations are making a significant mark on the travel map, thanks to a desire for emotional clarity and immersive cultural experiences. These destinations are witnessing sharp growth in interest, as travelers seek out places that offer restorative island rhythms, nature-led experiences, and a deeper connection with the local environment.

Bermuda (+38%), St Kitts (+31%), Turks and Caicos (+22%), and Grenada (+20%) are among the standout destinations driving this trend. With their laid-back atmosphere and nature-rich landscapes, these islands offer travelers the opportunity to slow down and rejuvenate, creating the perfect environment for relaxation and reconnection.

In addition, Crete (+18%) and Costa Rica (+15%) are attracting more visitors, particularly those seeking wellness retreats and nature-based experiences. Crete’s Mediterranean charm, with its slower pace of life and deliciously long meals, allows travelers to reset their biological clocks while indulging in local culture. On the other hand, Costa Rica has become synonymous with eco-tourism, providing a sanctuary for adventure seekers and those wishing to disconnect from the hustle and bustle of urban life.

Meanwhile, Nashville (+13%) has seen a surge in interest, attracting those nostalgic for authentic American music history. As a hub of music culture, Nashville offers Vintage Junkets that transport travelers back in time, providing immersive experiences that celebrate imperfection, nostalgia, and authenticity.

For those drawn to the Caribbean’s more exclusive offerings, Antigua (+8%) provides luxurious private stays in boutique hotels and villas, making it a prime spot for high-end travelers looking for seclusion and personal luxury.

These destinations are tapping into a growing desire for emotional clarity, where the natural environment and cultural richness provide travelers with a sense of presence that they are actively seeking.

Evolving Traveler Behavior: The Rise of Intentional and Experiential Travel

The data from British Airways Holidays’ 2026 report highlights an interesting shift in the way travelers are approaching their vacations. It is no longer just about visiting iconic landmarks or taking part in conventional activities. Instead, today’s travelers are seeking to redefine their relationship with time, experience destinations through personal rhythms, and engage in more authentic and emotional forms of travel.

One of the most significant trends emerging in 2026 is the rise of Chronocations—holidays designed around the traveler’s circadian rhythms rather than fixed itineraries. These holidays prioritize instinctive living, allowing travelers to wake without alarms, eat when hungry, and explore destinations at their own pace. In places like Crete or Costa Rica, where the rhythms of the local culture align with this way of living, travelers can enjoy an organic connection to their surroundings, fostering both physical relaxation and mental rejuvenation.

In contrast, another shift driving the 2026 trends is the rise of Uninhibited Holidays. This concept highlights the growing importance of body confidence and cultural release. Travelers are increasingly rejecting hyper-curated social media ideals and embracing their authentic selves. More and more travelers are seeking destinations that celebrate wellness rituals, such as Japanese onsens, Turkish hammams, and Nordic saunas, where vulnerability and equality are central to the experience.

This trend is a response to the constant pressure of social media-driven beauty standards, allowing travelers to experience freedom and self-acceptance in environments where they can shed their insecurities and embrace authenticity.

Stream Parks: The Next Evolution in Digital Travel

In a world increasingly dominated by digital media, a new phenomenon is emerging in the travel industry: Stream Parks. These immersive, tech-powered environments allow travelers to step into the worlds of their favorite movies, shows, and games. According to the British Airways Holidays 2026 trends, 38% of UK travelers are eager to explore these digital realms in person.

Streaming platforms like Netflix and iQIYI, as well as gaming giants like Minecraft, are leading the charge in transforming this idea into reality. Netflix House in the US and Minecraft attractions in both the UK and US are just the beginning of a new era in narrative-driven travel. These attractions offer a unique blend of fiction and reality, where travelers can live out their favorite stories and engage with them in real life.

Orlando, long known for its traditional theme parks, is rapidly evolving into a hub for these narrative-driven experiences, making it an exciting destination for tech-savvy travelers who crave both digital entertainment and real-world interaction.

The Valueverse: Luxury Through Loyalty

In 2026, luxury travel is being redefined by a new trend known as The Valueverse. While economic pressures and the rising cost of living have caused many to reassess their spending habits, travelers are becoming smarter in how they access luxury experiences. Instead of spending large sums on extravagant hotels and flights, they are leveraging loyalty points and rewards programs to gain access to luxury experiences that were once out of reach.

British Airways Holidays reports that 82% of their customers consider loyalty programs an essential part of their travel planning. By converting everyday spending into travel points, travelers can unlock exclusive experiences such as private villas, luxury transfers, in-destination dining, and wellness experiences. This trend highlights a shift in the definition of luxury—it is no longer about excess, but about access to meaningful experiences.

Neurosurfing and the Evolution of Wellness Travel

As the wellness tourism industry continues to expand, a new trend called Neurosurfing is gaining traction. Neurosurfing focuses on cognitive health and mental well-being, moving beyond the traditional “doing nothing” holidays. Travelers are increasingly seeking experiences that actively shift brainwave states and promote mental clarity.

In Costa Rica and the Caribbean, where the environment is lush and calming, wellness retreats are incorporating activities like breathwork, meditation, sound healing, and ecstatic dance. These high-impact relaxation techniques are not just about resting the body—they are designed to enhance cognitive performance, making them a perfect fit for travelers looking to rejuvenate both physically and mentally.

Vintage Junkets: Nostalgia and Imperfection in Travel

In an age where everything seems curated and algorithm-driven, travelers are increasingly seeking out experiences that celebrate imperfection and nostalgia. The trend of Vintage Junkets is all about embracing the authenticity of the past and finding meaning in experiences that connect travelers with the true essence of a place.

In destinations like Nashville, travelers can immerse themselves in the city’s rich music history, while exploring heritage hotels, flea markets, and vinyl record shops. It’s not about recreating the past, but about resonating with it, discovering destinations through the lens of history and emotional connection rather than polished, modern-day narratives.

A Redefinition of What Holidays Are For

As the world of travel continues to evolve, British Airways Holidays has recognized that holidays are no longer just about getting away from it all—they are about actively expanding and enriching our lives. According to Andrew Flintham, Managing Director of British Airways Holidays, wellness culture, loyalty innovation, and experiential depth are at the heart of the traveler’s journey in 2026.

The future of travel is not about escaping reality but about embracing it in a new and deeper way. Whether through Chronocations, Uninhibited Holidays, or stream parks, the 2026 travel trends reveal that travelers are seeking personal growth, authenticity, and experiences that enhance their emotional, physical, and mental well-being.

Conclusion: Embracing the Future of Travel

The 2026 travel trends unveiled by British Airways Holidays paint a picture of a new era in travel, where luxury is measured not by excess, but by the depth of the experience. As wellness, digital experiences, and authenticity become the guiding principles for future travelers, it’s clear that the landscape of tourism is undergoing a profound shift.

The destinations, experiences, and travel behaviors highlighted in this report demonstrate that travelers in 2026 are no longer just passive tourists—they are active participants in the crafting of their own travel stories. Whether they are resetting their biological clocks, embracing body confidence, or immersing themselves in digital worlds, travelers are seeking meaningful experiences that align with their personal values and desires.

As we look ahead to 2026 and beyond, the future of travel promises to be more personal, authentic, and emotionally enriching than ever before.

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Costa Rica Joins Mexico, Brazil, Saudi Arabia, Bahamas, Poland, Norway, And Other Nations As UK Tightens Travel Advisory Amid Heightened Security Risks, New Border Controls, And ID Regulations

Costa Rica joins Mexico, Brazil, Saudi Arabia, Bahamas, Poland, Norway, and other nations as the UK tightens its travel advisory amid heightened security risks, new border controls, and ID regulations. This expanded advisory comes as global concerns over terrorism, crime, and political unrest continue to rise, prompting the UK government to urge citizens to exercise caution when traveling to these popular destinations. With stricter entry requirements and an increasing number of threats to tourists’ safety, travelers are advised to stay informed and take necessary precautions to ensure their well-being while abroad.

As global security concerns continue to rise, the UK Foreign, Commonwealth & Development Office (FCDO) has updated its travel advisory, affecting several popular travel destinations across the world. Costa Rica, along with countries like Mexico, Brazil, Saudi Arabia, and more, has been included in this expanded advisory. This comes in response to increasing terrorism threats, crime, and stricter border controls worldwide, as well as the introduction of new identification and entry requirements. Here’s everything you need to know about the situation in these key destinations and how it impacts travelers from the UK.

Costa Rica: A New Addition to the UK’s Advisory List

Costa Rica has long been a beloved destination for nature lovers and adventure tourists. Known for its lush rainforests, pristine beaches, and biodiversity, the country offers a wide range of activities, from hiking to surfing and wildlife tours. However, as the UK government issues a new travel advisory, Costa Rica finds itself under increased scrutiny. Although the country has not experienced a history of terrorism, the UK has emphasized the possibility of future threats.

Crime and Safety Concerns
In recent years, Costa Rica has faced rising crime rates, particularly in certain regions. Muggings, thefts, and violent crimes such as armed robberies are common, especially on the Atlantic coast. Travelers are urged to remain vigilant, particularly when using ATMs or traveling by bus. Additionally, there have been reports of spiked drinks, sexual assaults, and methanol poisoning, which pose serious risks for both locals and tourists.

Authorities recommend taking extra precautions, such as avoiding poorly lit areas at night and safeguarding personal belongings at all times. Women traveling alone have been advised to be especially cautious, as there have been incidents of targeted assaults.

Heightened Security and Border Controls
Costa Rica’s government has enacted stricter border controls, aiming to curb illegal activity, including drug trafficking and human smuggling. As a result, travelers may experience more rigorous checks when entering the country. While these measures are intended to improve safety, they also mean that travelers from the UK may face delays or additional scrutiny at the border.

Mexico: A Hub for Tourism Amid Increased Safety Concerns

Mexico remains a popular tourist destination, attracting millions of visitors annually. From its vibrant cities to the sunny beaches of Cancun and the Riviera Maya, there’s something for everyone. However, the UK Foreign, Commonwealth & Development Office (FCDO) has advised against all but essential travel to certain parts of Mexico, highlighting concerns over crime, terrorism, and political unrest.

Crime and Security Risks
Crime remains a significant issue across Mexico, particularly in major urban areas and tourist hotspots. Reports of violent crime, including kidnappings, muggings, and carjackings, continue to rise. The FCDO specifically warns travelers to stay cautious in areas like Baja California, Sinaloa, Tamaulipas, and Zacatecas.

Pickpocketing, street robberies, and scams are also common in crowded tourist areas. The FCDO advises travelers to avoid traveling alone in unfamiliar areas, especially after dark, and to take extra care when using ATMs.

Political Unrest and Protests
Political demonstrations have become more frequent in Mexico, especially in Mexico City, where protests against issues like gentrification and corruption have escalated. These protests can sometimes turn violent, and travelers are advised to stay clear of any demonstrations to avoid getting caught up in the unrest. Foreign nationals have been detained for participating in political activities, which is illegal in Mexico.

Brazil: Terrorism and Civil Unrest Pose Risks for Tourists

Brazil, with its lively culture, stunning beaches, and world-renowned festivals like Carnival, is a top destination for travelers. However, as the UK issues a new travel advisory, Brazil finds itself on the list of countries under heightened scrutiny due to terrorism threats, civil unrest, and increasing crime rates.

Terrorism Threats and Public Safety
While Brazil has not experienced major terrorist attacks in recent years, the UK warns that the threat of such attacks is still present. Terrorist groups may target public places frequented by foreigners, including hotels, restaurants, and shopping centers. Tourists are urged to stay aware of their surroundings, especially in crowded areas like Rio de Janeiro and São Paulo.

Protests and Civil Unrest
Brazil has witnessed frequent protests in recent years, with demonstrations against political corruption and economic issues. The FCDO advises avoiding political rallies, as these can quickly turn violent. Police have been known to use rubber bullets and tear gas to disperse protesters, and travelers are encouraged to monitor local news for updates on the safety situation.

Crime and Kidnapping
Brazil has seen a rise in crime, including armed robberies and violent street crimes. In addition to pickpocketing and petty theft, criminal gangs have been involved in short-term opportunistic kidnappings, where victims are taken to ATMs to withdraw money. Tourists should exercise caution, avoid displaying valuables, and stay in well-populated areas, particularly during large events like Carnival.

Saudi Arabia: A High-Risk Destination for Foreign Nationals

Saudi Arabia, a country known for its strict interpretation of Islamic law, has been included in the UK’s travel advisory due to terrorism threats, political tensions, and social restrictions. With the ongoing conflict in Yemen and terrorist attacks targeting foreign nationals, Saudi Arabia is considered a high-risk destination for UK citizens.

Terrorism and Political Unrest
The UK government has issued a strong warning for travelers to remain cautious when visiting Saudi Arabia. Terrorists have targeted various sites, including residential compounds, military installations, and public places. There is also the risk of being caught in political demonstrations, which are illegal in the country. Travelers should avoid all protests and follow local authority guidelines.

Cultural and Legal Considerations
Saudi Arabia enforces strict laws based on Islamic principles. Visitors are expected to adhere to local customs, including dress codes, prohibitions on public affection, and restrictions on certain behaviors. The penalties for violating these laws can include fines, imprisonment, or deportation.

Safety Risks for Women
Women traveling to Saudi Arabia face unique challenges, as the country has stringent rules about gender segregation and behavior. It is crucial for female travelers to familiarize themselves with local laws and customs to ensure a safe and respectful visit.

Bahamas: A Paradise with Security Challenges

The Bahamas is renowned for its turquoise waters, sandy beaches, and vibrant marine life. However, as the UK updates its travel advisory, the island nation has been included due to rising crime rates, particularly violent crimes in tourist areas.

Violent Crime and Theft
In recent years, there has been an increase in violent crimes and robberies, particularly in Nassau and Grand Bahama. Travelers are urged to stay within well-patrolled areas and avoid venturing outside the main tourist zones, especially after dark. Local bus services and secluded areas are particularly risky.

Protecting Your Belongings
The risk of theft, including pickpocketing and break-ins, has also increased. Tourists are advised to keep their valuables secure and avoid carrying large amounts of cash. At vacation rentals, always lock doors and windows, especially when staying in areas without security.

Sexual Assault and Drink Spiking
During regattas and festivals, there has been an uptick in reports of sexual assault and drink spiking. Female travelers should be especially cautious, keeping a close eye on their drinks and avoiding leaving them unattended in bars and clubs.

Poland and Norway: Regional Stability Amid Growing Threats

Poland and Norway have both been included in the UK’s latest travel advisory due to the rising risk of terrorism and the ongoing global security threats. While these countries are generally safe for tourists, the UK has advised travelers to remain vigilant and stay updated on local developments.

Poland
In Poland, while there is no immediate threat of terrorism, travelers should be aware of the risk posed by large public gatherings and protests. As in many European countries, the UK has urged visitors to avoid political demonstrations and be cautious in crowded places.

Norway
Norway, too, remains a relatively safe destination, but the UK’s advisory highlights the importance of being aware of the potential for terrorist attacks. Norway is also a popular destination for adventure tourism, with outdoor activities such as hiking and skiing presenting additional risks like avalanches. Travelers should be prepared and informed about the risks associated with these activities.

As global security risks evolve, the UK government continues to update its travel advisories, urging citizens to stay informed and prepared when traveling abroad. Costa Rica, Mexico, Brazil, Saudi Arabia, the Bahamas, Poland, and Norway now join a growing list of countries under heightened scrutiny, with security threats, crime, and border regulations playing a key role in shaping the travel experience.

Costa Rica joins Mexico, Brazil, Saudi Arabia, Bahamas, Poland, Norway, and other nations as the UK tightens its travel advisory amid heightened security risks, new border controls, and ID regulations. This move comes in response to rising threats from terrorism, crime, and stricter entry requirements across these destinations.

Travelers are advised to stay vigilant, avoid high-risk areas, and ensure they have adequate travel insurance to cover any unforeseen incidents. By remaining aware of local conditions and adhering to official guidance, UK citizens can better protect themselves while exploring the world.

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