Rixos Murjana Opens in the King Abdullah Economic City with Launching their Largest Ultra-All-Inclusive Red Sea Resort and Boosting Saudi Hospitality Growth

The opening of Rixos Murjana ultra resort in King Abdullah Economic City is set to revolutionize Saudi Arabia’s hospitality sector alongside TDF’s first ultra-all-inclusive resort partenaires expanding the Kingdom’s hospitality along the Red Sea coast and paving the way for new leisure tourism offerings.

With the rapid introduction of large scale hospitality projects such as Rixos Murjana, Saudi Arabia is diversifying its economy and expanding its non-oil sectors. The resort increases the accommodation supply, brings in new service models, and elevates international standards for resort development in the country.

Large-scale accommodation boosts hospitality capacity and resilience

Rixos Murjana features four hundred eighty-eight rooms and suites, many offering sea-facing views, alongside thirty-three private villas. This scale directly contributes to hospitality growth by adding substantial room inventory in a strategically important coastal location.

The mix of hotel rooms and villas allows the resort to cater to multiple market segments, including families, couples, wellness travellers, and high-net-worth guests. Diversified accommodation capacity is essential for building a resilient hospitality ecosystem that can attract year-round demand and support longer visitor stays.

Design rooted in Hijazi heritage supports destination-led hospitality

The resort’s architecture draws inspiration from Hijazi coastal traditions, reinterpreted through a contemporary and sustainable design approach. This integration of heritage and modernity enhances the destination’s identity while supporting culturally sensitive hospitality growth.

By embedding local design narratives into a global luxury product, Rixos Murjana contributes to destination differentiation—an increasingly important factor in hospitality expansion as travellers seek authentic experiences rather than generic resort environments.

Ultra-all-inclusive model introduces a new growth driver

Rixos Murjana introduces Saudi Arabia’s largest ultra-all-inclusive hospitality concept, offering a fully integrated guest experience defined by personalised service and global Rixos standards. This model supports hospitality growth by increasing average length of stay, improving operational efficiency, and delivering predictable revenue streams. The all-inclusive format also broadens Saudi Arabia’s appeal to international markets familiar with similar resort experiences, positioning the Kingdom competitively alongside established leisure destinations.

Club Privé strengthens premium hospitality segmentation

For high-end travellers, Club Privé by Rixos offers an elevated hospitality experience centred on exclusive villas, private butler services, a dedicated Club House, and Beach Club access. This premium segmentation is critical to hospitality growth, as it attracts high-spending guests and strengthens the luxury end of the market. Such offerings enhance Saudi Arabia’s ability to compete for elite leisure travellers while increasing per-guest value within the hospitality sector.

Wellness infrastructure supports long-term hospitality expansion

Wellness is a key pillar of Rixos Murjana’s positioning and an increasingly important driver of hospitality growth. The resort will feature the longest swimming pools in the Middle East, alongside Solara Beach Club and the award-winning Anjana Spa, offering comprehensive wellness and relaxation experiences.

By integrating wellness into its core offering, the resort aligns with global travel trends and supports a shift toward lifestyle-oriented hospitality development, encouraging repeat visitation and longer stays.

Culinary diversity enhances resort-led hospitality ecosystems

The resort’s multiple international restaurants and cafés add depth to its hospitality proposition, transforming Rixos Murjana into a dining destination as well as a place to stay. Strong food and beverage concepts are essential to hospitality growth, as they increase on-site spending and enhance guest satisfaction. Culinary variety also supports destination branding, positioning the Red Sea coast as a lifestyle and leisure hub rather than a single-experience destination.

Family-focused attractions expand hospitality demand

Family travel remains a major growth segment for Saudi Arabia, and Rixos Murjana addresses this demand through Murjana Waterpark, the first fully integrated hotel waterpark in the Kingdom. Complemented by Rixy Kids Club, a Teens Club, and extensive sports and fitness facilities, the resort supports multi-generational travel. This comprehensive family offering strengthens hospitality growth by attracting regional and international families, supporting peak and off-peak demand and increasing average stay duration.

Tourism Development Fund backing reinforces sector confidence

The involvement of the Tourism Development Fund underscores the strategic importance of Rixos Murjana in advancing hospitality growth. TDF-enabled projects are designed to unlock private investment, accelerate infrastructure development, and support job creation across the tourism value chain. By backing a resort of this scale, the fund reinforces confidence in the Red Sea corridor as a long-term hospitality growth zone and supports the development of local skills, suppliers, and service standards.

A destination within a destination model accelerates growth

Rixos Murjana has been designed as a destination within a destination, integrating accommodation, wellness, dining, entertainment, and family attractions into one cohesive environment. This model supports hospitality growth by reducing reliance on external infrastructure and creating self-sustaining tourism hubs. Such integrated developments are central to Saudi Arabia’s tourism strategy, enabling rapid scaling while maintaining quality and guest satisfaction.

Rixos Murjana strengthens Saudi Arabia’s hospitality growth trajectory

Given its design, scale, and overall offerings, Rixos Murjana is a significant addition to the development of the hospitality industry within Saudi Arabia. Rixos Murjana expands service offerings and improves service standards along the Red Sea. As Saudi Arabia positions itself as a global leisure destination, Rixos Murjana will be instrumental in developing the Saudi Arabian hospitality industry, providing gradual development, international visitation, and strengthening the confidence in the Kingdom’s hospitality and tourism industry.

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