Thailand’s 2026 Global Campaign Unveils Hidden Gems: What You Need To Know About Sam Phan Bok, Wat Chedi Luang, Khao Sok And Other Must-Visit Tourism Spots?

In January 2026, the Tourism Authority of Thailand (TAT) launched an ambitious global tourism campaign titled “Feel All The Feelings”, spotlighting 10 hidden gems across the country. The initiative, which positions Thailand as a Quality Destination in line with the government’s “Trusted Thailand” strategy, features a star-studded ambassador—Lalisa “Lisa” Manobal, the global icon from BLACKPINK.

The campaign highlights destinations from across Thailand, promoting a rich diversity of landscapes and cultural experiences that go beyond the typical tourist hotspots. These unique locations offer travelers an emotional and immersive journey into the heart of Thailand’s natural and cultural heritage.

Featured Destinations and Activities

The official TAT announcement and accompanying campaign video showcase the following 10 destinations, each representing a different facet of Thailand’s charm:

1. Wat Chedi Luang, Chiang Mai – Known for its historical significance, featuring the stunning Lanna Candle Ceremony.
2. Red Lotus Sea, Udon Thani – A seasonal wetland brimming with millions of blooming pink lotuses.
3. Floating Pagodas, Lampang – Pagodas perched on dramatic mountain peaks at Wat Chaloem Phra Kiat.
4. Ban Rak Thai, Mae Hong Son – A scenic lakeside village with a distinct Chinese-Thai mountain culture.
5. Chui Fong Tea Farm, Chiang Rai – Expansive tea terraces amidst serene mountain views.
6. Wat Arun, Bangkok – The iconic Temple of Dawn, chosen as the launch site for the campaign.
7. Phu Langka Forest Park, Phayao – Famous for its “sea of mist” and stunning limestone karsts at sunrise.
8. Khao Sok National Park, Surat Thani – Home to lush rainforests and emerald waters in southern Thailand.
9. Sam Phan Bok, Ubon Ratchathani – Often referred to as the “Grand Canyon of Thailand,” with over 3,000 holes in the Mekong riverbed.
10. Huai Mae Khamin Waterfall, Kanchanaburi – A beautiful seven-tiered waterfall known for its turquoise waters.

What Makes the Campaign Stand Out

The “Feel All The Feelings” campaign is part of Thailand’s broader effort to attract more high-quality travelers, promoting not just famous landmarks but also lesser-known treasures that evoke deep emotional connections with visitors. These locations have been chosen to align with the growing trend of Meaningful Travel, where visitors seek experiences that resonate with them on a personal level, rather than simply visiting a site.

The campaign draws inspiration from the “Lisa Effect,” where the global popularity of Lisa, the campaign’s ambassador, is leveraged to boost tourism in destinations already linked with her. For example, locations like Yaowarat (featured in her “Rockstar” music video) and Ayutthaya (visited by Lisa privately) have seen record-breaking surges in visitors, thanks to her influence.

The Thai government aims to generate 3 trillion baht in tourism revenue for 2026, with the “Feel All The Feelings” campaign playing a pivotal role in attracting 5 to 10 million international tourists.

Unique Experiences and Hidden Gems

Each of the 10 destinations offers specially curated experiences, or “hidden gems,” designed to enhance the emotional depth of the travel journey. For instance:

• The “Lisa Boat” Experience in the Red Lotus Sea invites visitors to take a traditional wooden boat ride for an intimate view of the pink lotuses. Best visited early in the morning, when the lilies are in full bloom and the mist still lingers on the water.
• The Golden Hour Quest at Sam Phan Bok encourages travelers to visit the “Grand Canyon of Thailand” in the late afternoon to catch the mesmerizing golden glow over the Mekong River. The tour also includes a visit to Wat Sirindhorn Wararam, known for its glowing “Tree of Life” mosaic.
• The Mist & Tea Ritual in Ban Rak Thai combines the magic of morning mist with a traditional boat ride across the lake, followed by a private tea-tasting experience, featuring locally grown Oolong tea.

Promoting “Value over Volume” Tourism

In addition to showcasing Thailand’s rich cultural heritage and hidden gems, the campaign aims to prioritize high-quality over high-quantity tourism. The goal is to distribute tourism revenue more evenly across secondary provinces, reducing the strain on traditional hotspots like Phuket and Pattaya, which have long been the focal points for international tourists.

With the rise of eco-tourism and sustainable travel, the campaign highlights Khao Sok National Park as a key example of sustainable luxury. It offers “Silent Safaris” on longtail boats through the Klong Seang Wildlife Sanctuary, where tourists can spot wild elephants and other animals.

How to Make the Most of Thailand’s “Feel All The Feelings” Campaign

The TAT has curated meaningful itineraries for travelers, making it easier to experience these hidden gems with special activities. Visitors can book unique experiences such as picking their own tea leaves in Chui Fong Tea Farm, joining the Monk Chat program at Wat Chedi Luang, or visiting Khao Sok’s limestone formations at sunrise.

The campaign is designed to encourage a deeper connection with Thailand’s stunning landscapes, inviting travelers to explore beyond the surface and uncover the emotional essence of each destination.

Conclusion

The “Feel All The Feelings” campaign highlights Thailand as more than just a destination; it is an opportunity for travelers to explore the hidden beauty of the country while forging deep emotional connections with the places they visit. Whether it’s floating through the Red Lotus Sea or hiking up to the Floating Pagodas in Lampang, each experience promises to leave an unforgettable imprint on the heart. The campaign is poised to boost Thailand’s tourism industry while emphasizing sustainability and the value of Meaningful Travel.

For those looking to explore the less-traveled paths and uncover Thailand’s unseen beauty, this campaign offers the perfect opportunity to embark on a journey that’s both emotionally enriching and culturally immersive.

The post Thailand’s 2026 Global Campaign Unveils Hidden Gems: What You Need To Know About Sam Phan Bok, Wat Chedi Luang, Khao Sok And Other Must-Visit Tourism Spots? appeared first on Travel And Tour World.