France Joins UK, Italy, Qatar, Thailand, UAE, India, And Other Influential Nations To Revolutionize Germany’s Tourism Industry, Propelling VisitBerlin’s Groundbreaking 2026 Campaign To Unprecedented Heights And Growth

France Joins the UK, Italy, Qatar, Thailand, UAE, India, and More Countries in Driving Unprecedented Growth in Germany’s Tourism Revenue Through VisitBerlin’s Innovative 2026 Campaigns. This remarkable surge is propelled by Germany’s bold initiatives, strategically targeting both established and emerging markets. By emphasizing its dynamic cities, world-class culinary experiences, and a strong focus on wellness, Germany is poised to attract travelers from around the globe, particularly younger generations from the GCC and Southeast Asia. With robust partnerships and curated, immersive travel experiences, VisitBerlin’s 2026 campaign is set to reshape the tourism landscape, reinforcing Germany’s position as a premier destination for international visitors.

As the world shifts towards a new era of travel, the German National Tourist Office (GNTO) and visitBerlin are positioning Germany at the forefront of global tourism for 2026. This dynamic duo is not only focusing on attracting visitors from traditional markets but is also making a major push in emerging regions. With a strong emphasis on modern city life, culinary experiences, and wellness tourism, Germany is ready to welcome tourists from across the globe. Key regions like the GCC (Gulf Cooperation Council) countries, Southeast Asia, and Europe are expected to lead the charge, creating a multifaceted strategy that will elevate Germany’s tourism sector to new heights.

The global tourism landscape is evolving, and Germany is perfectly poised to take advantage of this shift. With major events, innovative marketing campaigns, and cultural experiences, the country aims to attract a diverse array of travelers, especially younger visitors from Gen Z, who are increasingly seeking purpose-driven and immersive experiences.

Global Tourism Powerhouses Fueling Germany’s 2026 Growth

Germany’s tourism sector is gearing up for a massive boost, with France, UK, Italy, Qatar, Thailand, UAE, India, and other international markets playing a pivotal role. This collective effort, led by VisitBerlin’s robust initiatives, has created a unified front aimed at driving Germany’s tourism revenue through targeted campaigns and strategic partnerships.

Countries involved in accelerating Germany’s tourism growth include:

• France – Key European market with strong cultural and gastronomic ties to Germany.
• United Kingdom – Long-standing tourism partner with significant outbound travel to Germany.
• Italy – Italy’s affinity for German culture, fashion, and heritage will bring in more tourists.
• Qatar – Strong ties with the GCC and increasing demand for luxury travel experiences.
• Thailand – A growing interest in sustainable tourism and cultural exchanges with Germany.
• UAE – Business and leisure travelers from the UAE will continue to flock to Germany’s cities.
• India – Increasingly affluent, with a rising demand for European vacations.

This targeted outreach is aimed at increasing the number of visitors to Germany through VisitBerlin’s multi-faceted approach. As a result, Germany is set to see a surge in both international leisure and business travelers, boosting its economy and positioning the country as a global tourism leader in 2026.

City Life: A Modern, Cosmopolitan Germany

One of the cornerstones of Germany’s 2026 tourism strategy is the City Life campaign, which focuses on presenting Germany’s cities as hubs of culture, creativity, and modern living. The campaign aims to transform the image of German cities into cosmopolitan destinations offering a perfect blend of historical charm and contemporary vibrancy.

• Berlin, for instance, embodies this dynamic blend, where heritage meets innovation in every corner.
• Hamburg, known for its art galleries and fashion scene, continues to evolve as a major draw for creative professionals.
• Munich, a city of history and modernity, attracts those seeking a fusion of old-world charm and modern business hubs.

This comprehensive strategy not only targets Gen Z travelers but also appeals to families, couples, and multi-generational visitors from regions like the GCC. By emphasizing shopping, dining, heritage, and creative scenes, Germany is offering something for everyone.

Culinary Germany: A Feast for All Senses

Another major pillar of Germany’s 2026 tourism push is the Culinary Germany campaign. German cuisine has always been revered for its variety, from hearty regional specialties to refined Michelin-starred experiences. In recent years, the country has taken a bold step forward by blending traditional dishes with innovative gastronomy, ensuring that every visitor finds something to tantalize their taste buds.

• 341 MICHELIN-starred restaurants elevate Germany’s position as a leader in fine dining.
• The 80 eco-conscious MICHELIN Green Stars awarded to sustainable restaurants reflect Germany’s commitment to sustainable tourism.
• The growing popularity of halal-friendly restaurants caters to visitors from the GCC, with many cities offering a range of Middle Eastern cuisines tailored to the tastes of Muslim travelers.

For visitors from regions like the GCC, Germany’s culinary scene offers an exciting opportunity to experience diverse, high-end dining. Whether you are looking for casual street food or a Michelin-starred meal, Germany’s gastronomic offerings promise to satisfy every traveler’s palate.

Berlin: A Hub of Creativity, Design, and Culture

At the heart of Germany’s tourism strategy lies Berlin, the beating heart of the country’s creative scene. With its eclectic neighborhoods and rich cultural history, Berlin continues to attract travelers looking for authentic, experience-driven city breaks.

The city’s significance in 2026 is highlighted by the 20th anniversary of Berlin as a UNESCO City of Design. This milestone reinforces the city’s position as a global design capital, making it the ideal destination for creatives and innovators seeking inspiration.

• Berlin Design Week, DMY Design Festival, and DesignDays.Berlin will draw international designers, artists, and tourists, offering immersive experiences like street art and museum tours.
• The Carnival of Cultures, Fête de la Musique, and Classic Open Air festival will continue to delight visitors with music, parades, and cultural festivities throughout the year.

The city’s creative and cultural calendar offers something for everyone, ensuring that Berlin remains an attractive destination for both young travelers and those seeking an authentic cultural experience.

A Year of Wellbeing and Immersive Travel Experiences

In 2026, wellbeing tourism will be a major theme in Germany’s tourism sector. As travelers seek to balance their mental and physical well-being, Germany’s wellness offerings are well-positioned to cater to these demands. From luxurious spas in the Bavarian Alps to yoga retreats in the Black Forest, the country is evolving into a destination where wellness and culture intertwine seamlessly.

• Bad Wiessee on Lake Tegernsee offers luxurious wellness retreats.
• The Black Forest provides a serene environment for yoga retreats, with travelers able to unwind while surrounded by stunning nature.

Wellness tourism is not only about relaxation but also about immersive travel experiences that foster holistic well-being. Visitors to Germany can indulge in culinary delights, cultural immersion, and outdoor adventures, all while focusing on their health and wellness.

Germany’s Tourism Outlook for 2026: A Call to Explore

With campaigns like City Life, Culinary Germany, and a focus on well-being, Germany is preparing to be a global tourism leader in 2026. The country’s efforts, spearheaded by GNTO and VisitBerlin, reflect a strategic approach to attracting younger generations and international visitors from the GCC and Southeast Asia.

VisitBerlin is leveraging its partnerships and media outreach to ensure that Germany’s cities, culture, food, and wellness offerings are on the radar of every potential traveler. With an eye toward diverse markets and innovative experiences, Germany is positioning itself as a must-visit destination for 2026.

This year promises to be extraordinary for Germany, as it capitalizes on its rich cultural history and modern attractions to welcome travelers from around the world. Whether you’re looking for creative city breaks, culinary adventures, or wellness retreats, Germany has something to offer everyone. Through VisitBerlin’s 2026 campaign, the country is inviting visitors to discover its dynamic cities, indulge in innovative food culture, and experience its unique offerings focused on well-being.

France Joins UK, Italy, Qatar, Thailand, UAE, India, and More Countries in Unleashing Unprecedented Growth in Germany’s Tourism Revenue Through VisitBerlin’s Visionary 2026 Campaigns, driven by Germany’s focus on dynamic city life, world-renowned cuisine, and wellness offerings. These strategic initiatives are designed to attract a diverse range of travelers, particularly younger visitors from the GCC region and Southeast Asia.

Germany’s tourism landscape is changing, and with VisitBerlin’s visionary campaigns, the future is brighter than ever. The country is setting the stage for a year filled with unforgettable experiences and immense tourism growth.

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Sweden Joins Denmark, Netherlands, Switzerland, Italy, Spain, UK and More in Europe as Key Drivers Of Growth in Indonesia’s Post-Pandemic Tourism Revival and Economic Boom

Sweden, along with Denmark, the Netherlands, Switzerland, Italy, Spain, and the UK, has become a driving force behind Indonesia’s post-pandemic tourism revival, significantly contributing to its economic recovery. These European nations lead in both the number of visitors and the high spending per trip, with tourists from these countries staying longer and investing more in Indonesia’s luxury resorts, cultural experiences, and eco-tourism destinations. Their ongoing presence and increased expenditure reflect the strong demand for Indonesian travel, fueling growth in the country’s tourism sector and boosting its overall economic recovery post-pandemic.

Indonesia’s tourism sector has experienced a remarkable resurgence in 2025, driven in part by increased arrivals from European countries. According to data from Indonesia’s Central Statistics Agency (BPS), European tourists are the biggest spenders among all foreign visitors, with their spending and stay duration setting new records for the country. This influx is a crucial component of Indonesia’s tourism recovery, following the global pandemic’s significant impact on travel.

As the 2025 tourism year draws to a close, figures indicate a notable improvement in foreign tourist arrivals, with 15.39 million visitors recorded — up 10.8% from 2024, but still short of pre-pandemic levels. Despite the lingering effects of COVID-19, European nations have emerged as the largest contributors to tourism spending in Indonesia, with travellers from the continent setting new benchmarks for expenditure and stay length.

Let’s dive into how European nations are leading the charge in driving Indonesia’s tourism sector to new heights, focusing on the key countries propelling this surge in both arrivals and spending.

Sweden Joins Denmark, Netherlands, Switzerland, Italy, Spain, UK and More in Europe Driving Record Growth in Indonesia Tourism

While tourists from across the globe have been flocking to Indonesia’s tropical islands, European visitors have been leading the pack in terms of their overall spend. European tourists spent an average of $1,916.50 per visit in 2025, with their average stay lasting 16.75 days—the longest among all regions.

This surge in spending reflects more than just an increased number of visitors; it highlights a changing travel dynamic, with Europeans opting for longer stays and higher expenditures per trip. Below is a breakdown of key European countries contributing to the tourism boom in Indonesia, driving the country’s tourism recovery and pushing the limits of spending.

1. United Kingdom

• Average Spending: $1,916.5
• Average Stay: 16.75 days

Tourists from the United Kingdom have always been among the top contributors to Indonesia’s tourism sector, and in 2025, they continue to set records. British visitors are high spenders, with an average expenditure of nearly $2,000 per trip. The UK leads not only in spending but also in travel preferences, with travellers choosing longer stays, which often extend to 16.75 days on average. As Bali remains the most popular destination among British tourists, the surge in spending reflects an ongoing demand for luxury experiences and longer holidays.

This growth in the UK market highlights an overall boost in British travel post-pandemic, as they embrace new, extended holiday plans and re-discover Indonesia’s appeal, not just as a tropical paradise, but as a cultural hub for high-end tourism.

2. France

• Average Spending: $1,897.23
• Average Stay: 12.1 days

France remains another European powerhouse for Indonesia’s tourism industry. French tourists, while spending slightly less than the British, have increased their average length of stay, which is 12.1 days—more than most other international tourists. Visitors from France are particularly drawn to Bali’s beaches and Java’s cultural landmarks, showcasing the French appreciation for Indonesia’s mix of luxury relaxation and cultural richness.

This surge is largely attributed to French travellers seeking a combination of relaxation and immersion in Indonesian culture—a trend that’s been seen across Europe’s high-end tourism market. French tourists are booking longer stays in luxury resorts, contributing significantly to the country’s tourism revenue.

3. Germany

• Average Spending: $1,741.22
• Average Stay: 15.27 days

German tourists round out the top three European spenders in Indonesia, with an average expenditure of $1,741.22 per visit. Tourists from Germany are often attracted to Indonesia’s natural beauty and adventurous experiences, from mountain treks to cultural village tours. Their stay in Indonesia lasts an average of 15.27 days, and this extended holiday period speaks to the German desire for extended explorations.

Germany’s growing interest in sustainable travel has also played a role in boosting the number of eco-tourism trips to places like Bali, where green tourism practices are becoming more prevalent. Many Germans are not just looking for a vacation, but for a cultural experience that will immerse them in local Indonesian communities.

4. Italy

• Average Spending: $1,726.02
• Average Stay: 13.06 days

In Italy, an old favourite in the European travel market, visitors to Indonesia are spending an average of $1,726.02. While the average length of stay is slightly shorter than the UK or Germany at 13.06 days, the high expenditure reflects Italians’ growing preference for luxury holidays and cultural escapades. Indonesians’ diverse landscapes, from luxurious beachfront resorts to ancient temples and jungles, cater perfectly to Italian tourists seeking a rich and immersive experience.

5. Spain

• Average Spending: $1,398.70
• Average Stay: 9.43 days

Spanish tourists are also contributing to the rise in tourism revenue in Indonesia, though their spending is slightly lower compared to other European nations, averaging $1,398.70. Their stay in Indonesia averages 9.43 days, indicating a balance between relaxation and exploration.

Visitors from Spain typically focus on areas such as Bali and Yogyakarta, drawn to both the cultural experiences and vibrant beach resorts. As a growing source market, Spain’s involvement in Indonesia’s tourism boom is undeniable, and Spanish-speaking tourists are finding Indonesia increasingly appealing for longer trips.

6. Netherlands

• Average Spending: $1,234.16
• Average Stay: 13.27 days

The Netherlands rounds out the top six, contributing significant tourism revenue despite a lower average spend of $1,234.16 per visit. However, Dutch visitors are more likely to stay for longer periods, averaging 13.27 days—a reflection of their desire for extended travel that allows them to fully explore Indonesia’s cultural and natural wonders.

The Dutch have long enjoyed visiting Indonesia, particularly due to the country’s colonial history and the appeal of historical destinations such as Jakarta’s National Museum and Bali’s traditional villages.

7. Switzerland

• Average Spending: $1,500
• Average Stay: 10.5 days

Switzerland, although not as large a market as others, consistently contributes to the growing demand for luxury and cultural tourism in Indonesia. The Swiss traveller spends an average of $1,500 per trip and enjoys stays that last around 10.5 days. Their interest is mainly drawn to Bali and the quieter destinations like Ubud, where they can enjoy a combination of high-end hospitality and cultural experiences.

Tourism Growth by Region:

The European continent has set a new benchmark in tourism spending in Indonesia, especially as the overall tourist numbers climb back to near pre-pandemic levels. While Southeast Asia remains the largest source of visitors, European tourists’ spending per visit remains unmatched. Moreover, average stay lengths from European visitors tend to be longer, which significantly impacts the total revenue generated per traveller.

Indonesia’s Key Airports and Tourism Hubs:

As the number of tourists from Europe increases, it’s clear that Bali’s Ngurah Rai International Airport remains Indonesia’s busiest entry point, especially for Australian visitors during the holiday periods. Bali also remains the dominant destination for European travellers, particularly those looking for a luxury escape.

Further expansion of facilities at Ngurah Rai and Soekarno-Hatta International in Jakarta ensures that Indonesia’s major tourism hubs will continue to handle the growth in European arrivals.

Looking Forward to 2026: A Bright Future for Indonesia’s Tourism Sector

The year 2025 marked a significant milestone for Indonesia’s tourism recovery, with Europe’s wealthier nations playing a critical role. As the tourism sector continues to grow, the focus on attracting high-spending visitors will only intensify. The European market will undoubtedly remain a crucial factor in driving Indonesia’s tourism economy, with luxury experiences, long stays, and cultural exploration at the forefront of the country’s appeal.

Sweden, Denmark, the Netherlands, Switzerland, Italy, Spain, and the UK are key drivers of Indonesia’s post-pandemic tourism revival, contributing significantly to the country’s economic growth through high-spending, long-staying European tourists attracted to its luxury and cultural experiences.

In 2025, Sweden, Denmark, Netherlands, Switzerland, Italy, Spain, and the UK have demonstrated their key roles in boosting Indonesia’s tourism sector. Their high spending and longer stays represent a growing trend of European tourists embracing luxury, culture, and adventure in Indonesia. With Bali and Java leading the charge, the country is witnessing an impressive comeback. As we look toward 2026, Indonesia’s tourism sector is poised for even greater growth, with European nations continuing to contribute significantly to the island nation’s tourism revenue and overall economic recovery.

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