Take-Two Says GTA VI Will Have No Generative AI
Despite previously taking a very pro-generative AI stance, advocating for AI protagonists in games, Take-Two Interactive's CEO, Strauss Zelnick, recently commented in an interview with Gameindustry.biz that generative AI was not used in the development of Grand Theft Auto VI. The CEO is quoted as saying "Specifically with regards to GTA 6, Generative AI has zero part in what Rockstar Games is building. Their worlds are handcrafted. That's what differentiates them. They're built from the ground up, building by building, street by street, neighborhood by neighborhood. They're not procedurally generated, they shouldn't be. That's what makes great entertainment." He also clarifies that he doesn't think that AI can or will be able to build "great entertainment properties" by themselves, suggesting that Take-Two might think twice about putting AI assets into its games.
He does also mention, however, that he is enthusiastic about AI, and that Take-Two's "products have always been built with machine learning and artificial intelligence," and that "right now we have hundreds of pilots and implementations across our company and within our studios. And we're already seeing instances where generative AI tools are driving costs and time efficiencies." Notably, this isn't the first time we've seen similar rhetoric or AI applied similarly in game studios, despite game workers generally opposing the idea of generative AI in gaming. Embark, the studio behind Arc Raiders, used generative AI to speed up the work on voice acting, while Ubisoft is exploring AI-generated teammates, and EA has announced a pivot to generative AI tools across multiple applications.
He does also mention, however, that he is enthusiastic about AI, and that Take-Two's "products have always been built with machine learning and artificial intelligence," and that "right now we have hundreds of pilots and implementations across our company and within our studios. And we're already seeing instances where generative AI tools are driving costs and time efficiencies." Notably, this isn't the first time we've seen similar rhetoric or AI applied similarly in game studios, despite game workers generally opposing the idea of generative AI in gaming. Embark, the studio behind Arc Raiders, used generative AI to speed up the work on voice acting, while Ubisoft is exploring AI-generated teammates, and EA has announced a pivot to generative AI tools across multiple applications.






























































