Jamaica’s Tourism Growth Hits New Heights with Princess Resorts Reopening and Boosting Employment

Jamaica’s accommodation sector is showing remarkable signs of recovery, with one of the island’s largest hotels, Princess Resorts, reopening 415 rooms and reintegrating approximately 800 tourism workers. This move is a significant step in Jamaica’s tourism revival, addressing both rising visitor demand and the need for local employment. The reopening not only enhances the island’s hotel capacity but also marks a pivotal moment in the recovery of the nation’s tourism industry.

The reopening of these rooms and the reinstatement of workers have given a substantial boost to employment in Jamaica’s tourism sector, which is a key driver of the island’s economy. This milestone represents investor confidence and an increasing demand from major source markets, such as the United States, the United Kingdom, and Canada.

Government Welcomes Positive Impact on Economy

Jamaica’s Minister of Tourism, Hon. Edmund Bartlett, welcomed the development as a tangible sign that recovery efforts are translating into real economic benefits. “The reopening of 415 rooms and the return of 800 workers at Princess Resorts represent a major step forward in Jamaica’s tourism recovery,” said Minister Bartlett. “This is about restoring livelihoods, strengthening communities, and ensuring that our tourism growth remains inclusive and sustainable.”

The significant economic ripple effect from the reopening extends far beyond the resort itself, as it brings much-needed jobs back to local communities and bolsters the capacity of the island’s tourism infrastructure. These efforts are seen as vital in providing a solid foundation for continued growth in Jamaica’s hospitality industry.

A Boost to Visitor Capacity and Service Quality

The reopening of Princess Resorts is part of a broader recovery strategy, with other major hotel chains such as Sandals Resorts and RIU Hotels also having resumed full operations. Princess Resorts is on track to fully reopen next month, with a total of 590 rooms and a staff complement of 1,005. This expanded offering comes just as Jamaica is experiencing strong and sustained interest from tourists eager to visit the island.

Jamaica’s Director of Tourism, Donovan White, emphasized the significance of the reopening in meeting rising travel demand and reinforcing the island’s competitiveness. “We are seeing strong and sustained interest in Jamaica across our major markets, and the return of this room inventory is both timely and strategic,” said White. “This underscores the confidence global hotel partners have in Jamaica as a resilient and high-performing destination.”

Increased room availability is essential for accommodating the growing number of visitors. As travel demand soars, Jamaica’s ability to provide high-quality accommodations and service has become more crucial than ever. The return of skilled workers to the industry plays a vital role in maintaining the island’s reputation for exceptional hospitality and service delivery.

A New Chapter for Princess Resorts and Jamaica’s Tourism Industry

While speaking at the reopening on Sunday February 1, 2026, Enrico Pezzoli, Managing Director Princess Hotels and Resorts Jamaica, said, “The past period invited reflection and growth. It challenged us to look closely at who we are and how we serve, and it encouraged us to return stronger, more focused, and more intentional in everything we do. I am deeply proud of our team for their professionalism, adaptability, and continued belief in this vision.”

This spirit of resilience and adaptability has become a hallmark of Jamaica’s tourism sector as it rebounds. The reopening of Princess Resorts is a part of a larger wave of recovery, with hotels across the island returning to full operations in tandem with improving airlift and booking trends.

Strengthening Jamaica’s Position as a Leading Destination

“We are seeing stronger efforts by all our hotel partners who are working to get back on stream ahead of their original timelines. This is a testament to our commitment to a full reopening to build resilience and ensure the sector’s growth delivers long-term economic benefits for the Jamaican people,” added Minister Bartlett.

As Jamaica’s accommodation sector continues to reopen and expand, it is becoming increasingly clear that the island is well on its way to becoming one of the top travel destinations in the Caribbean. The growth in tourism-related employment, the resurgence of visitor arrivals, and the confidence shown by global hotel partners in Jamaica’s recovery efforts all point to a bright future for the country’s tourism industry. The reopening of Princess Resorts is just one of many steps in rebuilding a sector that is crucial to Jamaica’s overall economic health.

As the island welcomes both returning visitors and new guests, Jamaica is poised for a successful year ahead in tourism, reaffirming its position as a top destination for leisure and business travel.

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