Thomas Cook India and SOTC Travel Partner with Cinnamon Life to Unlock Unmatched Travel Opportunities, Promoting Sri Lanka as a Top Destination for Indian Tourists

Thomas Cook India and SOTC Travel have teamed up with Cinnamon Life to create an exciting new chapter in Indian tourism, highlighting Sri Lanka as a premier destination. This partnership aims to elevate the Indian outbound market by offering exclusive travel experiences that cater to the preferences of Indian travelers, driving greater interest in Sri Lanka’s unique blend of hospitality, culture, and luxury. By combining Thomas Cook India’s expertise and SOTC Travel’s reach with the world-class amenities of Cinnamon Life, the collaboration seeks to unlock unmatched travel opportunities for a growing Indian tourist base.

Thomas Cook India Partners with Cinnamon Life to Boost Indian Tourism to Sri Lanka’s Premier Integrated Resort

Thomas Cook (India) Limited, a leading player in omnichannel travel services, has formed a strategic alliance with Cinnamon Life at City of Dreams, Sri Lanka, marking an exciting new chapter in promoting Sri Lanka as a top destination for Indian tourists. This partnership, sealed through a Memorandum of Understanding (MoU), also involves Thomas Cook India’s subsidiary, SOTC Travel, combining the expertise of these two established names in the travel industry with the luxury and innovation of Cinnamon Life, South Asia’s largest and first-ever integrated resort.

The collaboration is set to unlock a new dimension in the Indian outbound tourism market, with a primary focus on increasing Indian tourist traffic to the extraordinary Cinnamon Life at City of Dreams. This sprawling resort, located in Colombo, offers a comprehensive range of world-class services, including hospitality, dining, retail, lifestyle, entertainment, and events, making it the perfect destination for a diverse audience. The partnership aims to promote Cinnamon Life’s multifaceted attractions by creating exclusive travel products tailored for Indian travelers, enhancing awareness, and delivering high-quality, seamless experiences that resonate with the preferences of this growing market.

The MoU was officially signed by Rajeev Kale, President & Country Head of Holidays, MICE, and Visa at Thomas Cook India, SD Nandakumar, President & Country Head of Holidays & Corporate Tours at SOTC Travel, and Hishan Singhawansa, CEO of Cinnamon Hotels & Resorts. This high-level agreement highlights the strategic nature of the partnership, built on a shared vision of offering unmatched travel experiences that blend leisure, business, and events in a unified package.

Through this collaboration, Thomas Cook India and SOTC Travel plan to enhance the appeal of Cinnamon Life by focusing on a few key areas. Product development will play a central role, with joint efforts to curate customized travel packages that cater to both leisure travelers and business tourists, making it a versatile offering for Indian consumers. By creating tailored packages that emphasize the unique features of Cinnamon Life—such as its luxury accommodations, vast entertainment options, and cultural experiences—the partnership will serve to promote the resort as a must-visit destination for Indian tourists.

In addition to product development, the collaboration will involve an integrated marketing strategy to enhance visibility and build consumer interest. A key component of this will be consumer engagement campaigns designed to communicate the many benefits of visiting Cinnamon Life, utilizing both traditional and digital marketing channels to target Indian travelers. These efforts will include promotions, digital storytelling, and partnerships with influencers, all aimed at highlighting the resort’s diverse offerings, from luxury stays to vibrant entertainment options.

Furthermore, the partnership will also focus on training initiatives for both Thomas Cook India and SOTC Travel teams, ensuring that they are fully equipped to offer travelers an exceptional experience when they book their trips. This training will encompass both product knowledge and customer service excellence, so that Indian tourists receive the highest standard of travel assistance and personalized service.

The strategic focus of this partnership aligns perfectly with the growing interest among Indian travelers in seeking destinations that offer not only a luxury experience but also a rich variety of activities and experiences. As Sri Lanka continues to grow as a popular tourist destination, the collaboration between Thomas Cook India, SOTC Travel, and Cinnamon Life is set to create a strong, sustainable tourism pipeline, attracting thousands of Indian visitors seeking new experiences abroad.

Ultimately, this collaboration will not only provide Indian tourists with unforgettable experiences in Sri Lanka but will also drive significant growth in the tourism sector, contributing to the region’s overall economic development. By combining Thomas Cook India’s extensive travel expertise with the unmatched offerings of Cinnamon Life, this partnership is poised to redefine how Indian travelers experience Sri Lanka, making it a prominent destination for leisure, business, and everything in between.

Rajeev Kale – President & Country Head, Holidays, MICE, Visa –Thomas Cook (India) Limited said, “Through our strategic partnership with Cinnamon Life at City of Dreams Sri Lanka, we are excited to co-create a compelling portfolio around one of South Asia’s most distinctive new hospitality destinations. Cinnamon Life brings together contemporary accommodation, a diverse culinary landscape, premium retail, entertainment, event and wellness facilities — offering Indian travellers a truly all-in-one experience within an integrated setting. Supported by our strategic omnichannel model, goldmine of consumers and deep market expertise, this partnership enables us curate differentiated offerings across our segments. Together, we aim to unlock the significant India market potential for Cinnamon Life at City of Dreams and deliver elevated, seamless experiences for our customers.” 

SD Nandakumar, President & Country Head – Holidays & Corporate Tours – SOTC Travel said, “We are delighted to partner with Cinnamon Life at City of Dreams Sri Lanka, a landmark property that aligns strongly with the evolving expectations of today’s Indian traveller. With luxury stays, curated dining and nightlife, premium lifestyle zones and state-of-the-art venues, Cinnamon Life offers a comprehensive proposition for India’s leisure, business and MICE travellers alike. Via our partnership we aim to co-create innovative and differentiated products and go-to-market with a comprehensive marketing strategy – to build awareness and drive visitations for Cinnamon Life at City of Dreams across India’s metros as well as Tier 2 and Tier 3 markets.”

Thomas Cook India and SOTC Travel have joined forces with Cinnamon Life to promote Sri Lanka as a top destination for Indian travelers. This partnership aims to enhance travel experiences by offering tailored packages that showcase Sri Lanka’s unique offerings. By combining their expertise, the collaboration is set to drive greater tourism and unlock exciting opportunities for Indian visitors.

Hishan Singhawansa – CEO, Cinnamon Hotels & Resorts said, Cinnamon Life at City of Dreams Sri Lanka marks a transformative moment for the country’s tourism landscape, bringing together world-class hospitality, lifestyle, entertainment, and MICE within a single integrated destination. India is a key growth market for us, and our strategic partnership with Thomas Cook India and SOTC Travel enables us to tap into their strong distribution, deep consumer insight, and market leadership. Together, we aim to co-create differentiated, experience-led travel offerings that drive sustained visitation and position Cinnamon Life as a compelling choice for Indian leisure, business, and MICE travellers.”

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