Da Nang Showcases Its Cultural and Tourism Riches in Hanoi at Happy Tet, Everything You Need to Know

The vibrant coastal city of Da Nang has decided to put its rich cultural heritage and tourism potential in the spotlight by hosting its Happy Tet 2026 Festival from February 6th to 10th, 2026, in Hanoi. The event is being organized at the Thang Long Imperial Citadel Center in Hanoi to allow Da Nang to put its mark on this potential tourist segment with a new perspective on the cultural and tourism merit offered in this region of Vietnam. The Da Nang in Bloom – Return to Origin exhibition is planned in a way that allows people to form a deeper connection with this region and its rich cultural heritage, inviting both locals and tourists to explore this region with a sense of uniqueness.

A Cultural Journey into Da Nang’s Heart

The event, set against the backdrop of Hanoi’s ancient imperial citadel, aims to transport visitors to Da Nang through a series of carefully curated experience zones. Each zone is designed to highlight key aspects of the region’s culture, history, and tourism appeal, offering a rich and multifaceted experience. The exhibition provides a perfect introduction for those looking to explore Da Nang and its surroundings, promoting the city as an essential destination for travelers seeking authentic Vietnamese experiences.

Immersive Experience Zones: A Deep Dive into Da Nang’s Traditions

The exhibition is divided into five thematic areas, each designed to reflect a different facet of Da Nang’s culture. These zones offer visitors a unique opportunity to engage with the region’s heritage in an interactive and meaningful way.

Touching Heritage: A Journey Through Traditional Crafts

One of the main highlights of the event is the “Touching Heritage” zone, which takes visitors on a journey through Da Nang’s rich tradition of craftsmanship. This section showcases the region’s renowned handicrafts, such as incense-making from local villages, Hoi An lanterns, Thanh Ha pottery, and Cui Lu wooden crafts. Visitors can learn about the meticulous processes behind these crafts, engage with artisans, and even try their hand at making their own creations. This immersive experience provides an authentic glimpse into Da Nang’s cultural legacy and the artistry that has shaped the region for generations.

Touching Tranquility: A Taste of Tet Traditions

The “Touching Tranquility” space offers visitors a peaceful retreat to enjoy traditional Tet delicacies and savor local flavors. This area recreates the cozy ambiance of a Tet hearth, where visitors can indulge in comforting treats such as grilled sweet potatoes, kumquat preserves, ginger candy, and more. In addition to the food, this zone emphasizes the importance of the Tet holiday and its significance in Da Nang’s cultural calendar. The warm, welcoming atmosphere provides a perfect opportunity for guests to slow down, reflect, and embrace the spirit of Tet.

Touching Primal Nature: Embracing the Spring Spirit

The “Touching Primal Nature” zone captures the essence of Da Nang’s spring season, symbolized by apricot and peach blossoms and ornamental kumquat trees. Visitors can immerse themselves in the sights and smells of Da Nang’s natural beauty during the Tet season, a time when the region celebrates renewal and growth. The zone features a beautiful display of flowers, as well as Tet wishes and cultural symbols that embody the essence of the region’s deep-rooted traditions and natural landscape.

Touching Memorable Moments: Folk Arts and Cultural Performances

Da Nang’s vibrant folk arts take center stage in the “Touching Memorable Moments” zone. This space showcases performances by the Co Tu ethnic community, highlighting traditional music and Bai Choi chanting. The performances are designed to transport visitors to the heart of Da Nang’s cultural diversity, providing an opportunity to experience the region’s rich music and dance traditions. These captivating performances not only entertain but also educate visitors about the cultural significance of the region’s indigenous communities.

Touching the Flavors: A Taste of Da Nang’s Renowned Cuisine

No cultural experience is complete without exploring a region’s culinary heritage, and the “Touching the Flavors” zone offers a taste of Da Nang’s renowned specialties. Visitors can sample dishes such as tre (fermented pork), seaweed, grilled mung bean cakes, mam nem (anchovy fish sauce), and dried seafood—each representing the distinct flavors of the Quang region. Local products are also available for purchase, allowing tourists to take a piece of Da Nang home with them. This zone highlights the rich culinary traditions of the region and underscores Da Nang’s growing reputation as a food lover’s paradise.

Da Nang’s Tourism Promotion Program: Introducing New Attractions

As part of the event, the Da Nang Department of Culture, Sports, and Tourism will also host the Da Nang Tourism Promotion Program on the evening of February 7, 2026. The program, themed “Da Nang – Return to Origin,” will introduce new tourism products and initiatives aimed at stimulating visitor interest. The promotion will include a series of signature events scheduled throughout 2026, highlighting the city’s diverse tourism offerings and inviting tourists to explore beyond the usual attractions. The “Return to Origin” theme emphasizes the city’s deep connection to nature, culture, and local communities, encouraging tourists to forge meaningful, emotional connections with the destination.

Strengthening Da Nang’s Position in the Tourism Market

This initiative is an integral part of Da Nang’s efforts to enhance its presence in the global tourism market, particularly in the northern regions of Vietnam. By showcasing its culture and tourism offerings in Hanoi, Da Nang aims to attract more visitors from the capital and surrounding areas. The event not only helps increase awareness of Da Nang’s unique cultural values but also positions the city as an ideal destination for tourists seeking authentic, sustainable travel experiences.

Through this promotion, Da Nang is aiming to establish itself as a prominent player in the Vietnamese tourism sector, offering a perfect blend of natural beauty, cultural richness, and modern tourism infrastructure. By reaching out to Hanoi’s residents and visitors, Da Nang seeks to inspire travel to the coastal city, where travelers can enjoy a wide range of activities, from exploring ancient temples and scenic landscapes to enjoying local cuisine and beach resorts.

Da Nang’s Growing Appeal as a Leading Destination

The “Touch Da Nang in the Heart of Hanoi” event is an important step in Da Nang’s efforts to expand its tourism sector and enhance its reputation as a destination for both domestic and international visitors. By showcasing the city’s rich cultural heritage, local traditions, and diverse culinary offerings, the event successfully introduces tourists to the unique experiences that Da Nang has to offer. As the city continues to build on these efforts, it is well on its way to becoming a top destination for travelers seeking both cultural immersion and relaxation.

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