Thailand and Indonesia Drive Macau’s Tourism Surge: Key Insights from Travel Fairs Shaping Southeast Asia’s Tourism Future – Here’s What to Expect by Travelers

In early 2026, the Macao Government Tourism Office (MGTO) successfully made its mark in Southeast Asia, promoting the vibrant tourism scene of Macau at major international travel fairs in Thailand and Indonesia. By teaming up with local popular intellectual property (IP) characters, the tourism office crafted engaging and dynamic experiences aimed at drawing travelers from these rapidly growing markets. These collaborative initiatives not only enhanced Macau’s brand image but also showcased its rich cultural heritage, gastronomic delights, and unique offerings to attract more international visitors. With Thailand and Indonesia among Macau’s top markets, the promotional events provided an excellent platform to showcase multi-destination tourism and boost travel between the regions.
Macau’s Promotion at Thailand’s Major Travel Fair
In Bangkok, the 31st Thailand International Travel Fair (TITF 2026) served as a perfect venue for Macau to shine. The MGTO’s booth highlighted its tourism mascot, Mak Mak, in collaboration with the well-loved Thai character Warbie Yama. Visitors to the booth could interact with various installations and performances that captured the spirit of both Macau and Thailand. This interactive approach proved to be a crowd-puller, with around 24,000 visitors attending the four-day event. The focus was not just on Macau’s natural beauty and cultural landmarks, but also on attracting travelers to explore the region through multi-destination tourism, where Thailand and Macau can seamlessly complement each other.
Such partnerships with local IPs offer a great way to blend entertainment with cultural exchange, making it more exciting for visitors while reinforcing Macau’s standing as a global tourism destination.
A New Chapter in Indonesia with Creative Collaborations
The Indonesia International Travel Fair (ASTINDO Travel Fair 2026) in Jakarta was another key stop in MGTO’s Southeast Asia campaign. The event saw the renewal of the partnership between MGTO and the local Tahilalats brand, aiming to capture the attention of Indonesia’s travel enthusiasts. This collaboration highlighted Macau’s UNESCO World Heritage sites, its distinctive gastronomy, and cultural festivals, alongside promoting Macau for Muslim travelers through the Halal Travel Guide. The campaign also incorporated social media marketing, where a captivating promotional video reached over 1.47 million views, further fueling interest in Macau’s diverse travel offerings.
With Indonesia’s growing tourism market, MGTO’s participation in the ASTINDO Travel Fair 2026 was more than just a promotional event—it was an opportunity to strengthen ties with a crucial market that has shown impressive growth in recent years.
Macau’s Growth in Southeast Asia: A Statistical Overview
Thailand and Indonesia have consistently ranked among Macau’s top five international visitor source markets, with impressive growth figures year-on-year. The latest statistics show that Thailand’s market grew by 38.1%, while Indonesia’s market saw a 13.6% growth, reflecting the growing interest in Macau’s offerings across Southeast Asia. These numbers underscore the region’s importance for Macau’s tourism industry, making it imperative for the Macao Government Tourism Office to maintain strong, sustained efforts in these markets. As the tourism sector in Southeast Asia continues to boom, these countries remain key for expanding Macau’s global outreach.
Travel Tips for Visitors to Macau and Southeast Asia
While Macau offers a range of exciting activities for tourists, combining it with visits to Thailand or Indonesia opens up more opportunities to explore Southeast Asia in a unique way. Travelers heading to these countries should consider multi-destination itineraries, such as:
- Visiting Macau’s World Heritage Sites: Don’t miss exploring iconic landmarks such as Ruins of St. Paul’s and the A-Ma Temple when in Macau.
- Halal Tourism in Macau: Muslim travelers can enjoy a wide range of halal-friendly dining and services throughout Macau, making it a top destination for those seeking halal travel options.
- Culinary Delights: Macau is known for its fusion of Portuguese and Chinese cuisines, so food lovers should try the famous Macanese egg tarts, Pork Chop Bun, and Dim Sum.
- Combine City and Nature: Southeast Asia offers both vibrant cities and serene nature, so consider visiting Macau’s Cotai Strip for an urban adventure and then head to Macau’s Coloane Island for some beach relaxation.
These tips ensure that travelers experience the best of Macau while also enjoying the cultural and natural riches of nearby destinations like Thailand and Indonesia.
What’s Next for MGTO’s Southeast Asia Strategy?
With Southeast Asia proving to be an increasingly vital market for Macau’s tourism sector, the Macao Government Tourism Office is set to continue its aggressive promotional activities. By engaging with local communities and forging strong partnerships with regional influencers and IP brands, MGTO is well on its way to making Macau the premier tourism destination for travelers from Thailand, Indonesia, and other parts of Southeast Asia.
As new travel products and multi-destination tourism options emerge, Macau will remain an integral part of the Southeast Asia travel scene. Keep an eye out for upcoming tourism fairs and events where visitors can experience Macau’s offerings firsthand and plan their trips to this dazzling destination.
The post Thailand and Indonesia Drive Macau’s Tourism Surge: Key Insights from Travel Fairs Shaping Southeast Asia’s Tourism Future – Here’s What to Expect by Travelers appeared first on Travel And Tour World.


