Explore Jeju’s Volcanic Wonders, Busan’s Coastal Vibes, and Gangwon’s Scenic Beauty at the Korea Travel Fair 2026 in Singapore: A Complete Guide to South Korean Travel, Culture, and More

Korean culture is set to captivate travelers and culture enthusiasts alike at the Korea Travel Fair 2026, an exciting event taking place from March 6-8 at Plaza Singapura, Singapore. Organized by the Korea Tourism Organization (KTO), this highly anticipated fair will offer a deeper look into the vibrant landscapes, unique traditions, and modern trends of South Korea. Whether you’re a fan of K-pop, Korean food, or simply interested in exploring the country’s regions, the event promises to deliver something for every type of visitor.

This year’s event, themed around K-culture, invites guests to step beyond the usual travel fare and fully experience Korea’s diversity. From Jeju’s serene natural beauty to the dynamic coastal vibes of Busan, visitors will uncover a world of exclusive travel deals, culinary delights, and cultural showcases.

A Cultural Journey Across Korea’s Regions

Explore South Korea’s regions in a whole new way. The fair will feature dedicated booths from various Regional Tourism Organizations (RTOs), offering a glimpse into the country’s rich landscapes and cultural traditions.

• Jeju: Renowned for its volcanic landscapes and UNESCO-listed sites, Jeju is an island paradise known for its natural wonders and the world-famous tangerine orchards. Visitors can experience these landscapes firsthand and learn about the island’s serene lifestyle.
• Busan: As Korea’s second-largest city, Busan is known for its scenic beaches and vibrant street food culture. Travelers can indulge in fresh seafood while exploring the city’s port-side attractions and cultural experiences.
• Gangwon: A paradise for nature lovers, Gangwon province offers breathtaking alpine views, outdoor adventure activities, and a peaceful retreat experience. It’s the perfect destination for those seeking a connection with nature.

These regions will be represented through unique travel routes, experiences, and exclusive promotions, giving potential travelers the chance to plan their next trip to Korea.

Hands-On Cultural Activities: From K-Food to K-Beauty

K-food enthusiasts will be in for a treat as the fair offers an array of gastronomic experiences. Visitors can explore the “Colours of Korea: K-Travel Energy Finder”, a fun and interactive activity that helps match visitors with their ideal Korean destinations based on their food preferences. Expect to see a wide range of regional delicacies such as bibimbap, kimchi, and kimbap served throughout the fair. For those looking to deepen their culinary knowledge, don’t miss the Celebrity Chef Showcase on March 8, where renowned chefs will share their cooking secrets.

For beauty aficionados, the K-beauty zone is a must-visit. Hosted by brands like INNISFREE and JUNGSAEMMOOL, visitors can receive free skincare consultations and watch live demonstrations of Korean beauty routines. If you’ve always wanted to get the perfect glass skin, this is your opportunity to learn from the best.

K-wellness will also take center stage, with exciting wellness activities presented by KOLMAR. Visitors can explore Korean health and wellness products and take part in a 3-step wellness challenge to win exclusive prizes.

Exciting Workshops and Creative Experiences

One of the most exciting aspects of the Korea Travel Fair is the chance to engage in hands-on activities. Workshops will allow visitors to craft their own Korean-inspired souvenirs and get creative with traditional and contemporary designs.

• Shoe Charm Making Workshop: Make your own playful shoe charms inspired by Korean aesthetics. A great souvenir or a fun gift for a loved one.
• Paper Flower Making Workshop: In celebration of International Women’s Day, create delicate paper flowers that serve as beautiful gifts or mementos.

Other unique workshops include making traditional Korean Norigae accessories, DIY musical boxes inspired by Jeju, and personalized Hand Fans decorated with Gangwon’s scenic designs.

These experiences provide an immersive way to connect with Korean culture and take home a piece of the country’s artistic spirit.

Special Appearances and Performances

The Opening Ceremony on March 7 will be graced by popular Hallyu star Ji Chang-wook, adding excitement to the fair’s opening day. As part of the opening festivities, the Dream High Musical will deliver an electrifying performance, showcasing the energy of K-pop combined with musical theater.

Ji Chang-wook, best known for his roles in hit dramas like Healer and The K2, will also host a Celebrity Travel Talk, sharing personal travel stories and his favorite destinations in Korea. This intimate session offers fans the rare opportunity to connect with the actor and gain insights into his life beyond the screen.

Additionally, food enthusiasts can indulge in a Culinary Showcase on March 8, where chefs Jung Ji-sun and Jung Ho-young will demonstrate their culinary expertise, giving a true taste of Korean cuisine.

Exclusive Travel Packages and Deals

Visitors can make the most of their time at the fair by exploring exclusive travel deals and promotions offered by more than 20 participating travel agents. These include limited-time packages to Jeju, Busan, and Gangwon, with some agents offering gift redemptions for bookings made at the fair.

Make sure to complete the Boarding Pass Challenge by visiting various interactive touchpoints across the fair to redeem exclusive gifts. Lucky draws will also be held daily, where visitors can win prizes like round-trip flights to Korea, dining vouchers, and more.

Travel Tips for a Memorable Experience

For travelers eager to explore Korea, this fair serves as an excellent starting point. Here are some essential travel tips to enhance your experience:

1. Book Early for the Best Deals: The exclusive offers available at the fair are time-sensitive, so make sure to book early for the best packages.
2. Engage with the Exhibitors: The booths from Jeju, Busan, and Gangwon will feature not just travel information but also insights into each region’s unique culture, history, and culinary delights.
3. Plan Ahead for the Workshops: Popular workshops like the Shoe Charm Making and Norigae Crafting have limited slots, so make sure to reserve your spot in advance.

Conclusion: Explore, Create, and Be Inspired by K-Culture

The Korea Travel Fair 2026 is more than just an event – it’s an invitation to discover the depth and beauty of Korean culture. From regional travel inspiration to K-pop performances and culinary showcases, the fair offers an unforgettable experience for anyone looking to immerse themselves in the dynamic world of Korea. Whether you’re planning a future trip or simply looking to connect with K-culture, this event is not to be missed.

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