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Tennessee Unites New York, Pennsylvania, Idaho, Massachusetts and Other 45 US States Turbocharging Tourism with New Marketing Campaigns and Policy to Attract More Tourists, Latest Update is Here
The US tourism sector is undergoing a major transformation as Tennessee leads the charge, uniting New York, Pennsylvania, Idaho, Massachusetts, and 45 other US states in an unprecedented tourism marketing campaign aimed at attracting more tourists in 2026. This new wave of tourism strategies and policies promises to turbocharge the US tourism industry like never before. Tennessee, New York, Pennsylvania, and Idaho are not only redefining their tourism strategies but also setting new standards for tourism marketing across the country. These states, along with many others, are rolling out innovative policies and bold new campaigns to ensure they capture the attention of domestic and international visitors.
With 2026 fast approaching, these US states are pulling out all the stops to ensure US tourism reaches new heights. From global campaigns to locally-focused initiatives, each state is now competing to become the ultimate US travel destination.
Whether it’s Pennsylvania’s history, New York City’s vibrancy, or Idaho’s outdoor adventure, these states are taking tourism marketing to a whole new level. You don’t want to miss what’s coming next! Read on to discover the exciting updates that are sure to make 2026 the best year yet for US tourism!
Most Visited States
Pennsylvania ~216.6 million total annual visitors
Florida ~143.0 million total annual visitors
Tennessee ~126.9 million total visitors
Colorado ~86.9 million total visitors
New York (state) ~72.6 million total visitors
Ultimate US Tourism Boom: Why 2026 Is the Year to Travel to America
The US tourism sector is gearing up for an explosion of opportunities, with US states unveiling game-changing tourism campaigns for 2026. From the bustling streets of New York City to the breathtaking landscapes of Colorado, the US is setting the stage for the most unforgettable travel year in recent history. US travel is being redefined as states prepare to launch jaw-dropping campaigns that will captivate the world. The Americas are calling, and US tourism is going all-in. Let’s dive into the 2026 US tourism revolution that promises to redefine everything we know about American travel.
Tennessee: A Cultural Mecca for Global Tourists in 2026
Tennessee is ready to light up US tourism in 2026 with a revamped tourism approach that showcases new attractions and unmissable experiences. The state’s tourism office is rolling out campaigns designed to capture the attention of travelers worldwide, particularly focusing on its rich cultural heritage and natural wonders. With the introduction of new music events, Tennessee will solidify itself as a top destination for visitors in 2026. Whether it’s the Graceland Museum or the rolling hills of Great Smoky Mountains, Tennessee is positioning itself as one of the US tourism jewels. (press.tnvacation.com)
Tennessee’s Revolutionary Sound Bites Campaign
Tennessee is rewriting the rulebook for US tourism with the launch of its sensational new campaign, Sound Bites. What if food could be transformed by the power of music? That’s exactly what Tennessee is offering with its bold new initiative. This innovative campaign unites two of the state’s most cherished traditions—music and food—in a way that’s never been seen before. Forget about music as mere background noise. Now, it’s an essential part of the dining experience. Tennessee’s Sound Bites campaign invites visitors to savor food in an entirely new way, one that uses the power of music to elevate the dining experience and amplify the flavor. Tennessee’s hospitality industry is proving that music is much more than just a sound – it’s a vital ingredient in what makes food taste even better.
From Nashville to Memphis and beyond, Tennessee is setting a new standard for culinary experiences. US travel has never looked this exciting. US tourism in Tennessee is about to explode, and the world is taking notice of the incredible food-and-music pairing offered by the state’s vibrant cities. If you want a sensory adventure that will shake your taste buds and your ears, Tennessee is calling.
| State | Tourism Campaign / Initiative | Focus Area | Source |
|---|---|---|---|
| Pennsylvania | America250 & Tourism Expansion | Major events like FIFA World Cup, MLB All‑Star Game, NFL Draft | dced.pa.gov |
| New York City | “Where The World Comes to Play” Global Tourism Campaign | Global outreach, tied to FIFA World Cup | business.nyctourism.com |
| Colorado | 2026 Tourism Marketing Grant | Digital marketing focusing on outdoor activities, heritage, culture | visitcos.com |
| Connecticut | “Pizza Capital of the U.S.” Campaign | Gastronomy, culture, and heritage | ctvisit.com |
| Tennessee | What’s New in 2026 | Cultural heritage, new attractions, natural wonders | press.tnvacation.com |
| Idaho | Official 2026 Travel Guide | Outdoor recreation, mountain retreats, wineries | commerce.idaho.gov |
| North Dakota | New Promotional Materials for 2026 | Outdoor experiences, cultural landmarks, peace garden | dctourismonline.com |
| Wisconsin | Great Lakes Tourism Promotion for 2026 | Great Lakes cruising, waterfront festivals, historical lighthouses | content.govdelivery.com |
| Massachusetts | “Made Possible” Campaign | History, culture, natural beauty | mass.gov |
| Florida | “Never Lose Your Splash” Regional Marketing Campaign | Beaches, water activities, trade shows | visitfloridamedia.com |
Ben Rector, Lee Brice, and DJ Paul Team Up with Tennessee’s Top Chefs in Groundbreaking Food and Music Pairings
Tennessee’s Sound Bites campaign is a star-studded celebration of all things US tourism. The campaign has brought together renowned chefs and world-class musicians to create a truly groundbreaking collaboration. Picture this: Ben Rector, the celebrated singer-songwriter, teams up with Chef Philip Krajeck of Rolf and Daughters in Nashville to create a culinary masterpiece designed to be paired with an original song. It’s a combination of two of Tennessee’s greatest strengths—music and food—that will leave your senses reeling.
This isn’t just about good food or good music. This is sonic seasoning—a concept pioneered by Dr. Charles Spence—that uses elements like pitch, tempo, and rhythm to enhance how we perceive taste. Tennessee’s Sound Bites campaign leverages this powerful science, allowing visitors to experience flavors like never before. Whether you’re in East Tennessee enjoying the sounds of Lee Brice and Chef Jeff Carter or rocking out in West Tennessee with DJ Paul and Chef Felicia Willett, the experience is nothing short of magical.
Tennessee’s US tourism sector is thriving, with tourists flocking to cities like Nashville and Memphis to experience this unique blend of music and cuisine. The world of US travel will never be the same again. With Sound Bites, Tennessee is making waves across the globe and positioning itself as a must-visit destination for travelers seeking more than just the usual.
From Memphis to Nashville, Tennessee Reimagines the Dining Experience with Music
Imagine sitting down at a table in Nashville, the heart of US music culture, while a live performance enhances the taste of your food. This is exactly what the Sound Bites campaign offers. Tennessee has long been famous for its musical roots, but now the state is blending its deep history in US music with the vibrant flavors of its culinary scene.
The Sound Bites campaign is offering an immersive dining experience that goes far beyond what you might expect from your average US tourism trip. It’s an experience that will captivate all your senses. Every bite of food is carefully curated to pair with the sound of live music, creating a whole new world of flavor. Whether you’re indulging in smoky Memphis barbecue or tasting fresh Southern specialties in Nashville, the music enhances every bite.
Tennessee’s innovative campaign, in collaboration with celebrity chefs and musicians, is rapidly gaining attention. This is not your typical US travel experience. Sound Bites is a game-changer. It’s a once-in-a-lifetime journey where music and food come together to form a truly unforgettable experience, and US tourism is poised to be forever transformed.
Pennsylvania: A State Poised for Unprecedented Growth in 2026
Pennsylvania is taking the tourism game to the next level with its bold new initiative, tied to the America250 anniversary celebrations. This is more than just a tourism campaign; it’s a full-on experience aimed at attracting tourists from across the globe. Major events like the FIFA World Cup, MLB All‑Star Game, and NFL Draft are making Pennsylvania the hottest destination of 2026. The Pennsylvania tourism department is throwing a massive spotlight on the state’s rich heritage, diverse culture, and jaw-dropping attractions. This is just the beginning of a tourism boom that will make US tourism unstoppable in 2026. You won’t want to miss it. (dced.pa.gov)
New York City: The Ultimate Global Destination for 2026
If there’s one place you can’t afford to miss in 2026, it’s New York City. With its new campaign, “Where the World Comes to Play,” targeting international markets, NYC is preparing to show off its best side to the world. With 2026 FIFA World Cup matches hosted in the city, you can expect an influx of tourists, eager to soak in all the culture, nightlife, and iconic attractions that make New York City a global tourism hub. The city is officially calling on the world to visit, and the world is listening. This is US tourism at its finest. (business.nyctourism.com)
Colorado: Digital Marketing Meets Epic Outdoor Adventures in 2026
If you’re an adventure seeker, Colorado is pulling out all the stops for 2026. Visit Colorado Springs has secured a 2026 tourism marketing grant to launch a powerful digital campaign that’s set to capture the hearts of outdoor enthusiasts. From hiking and skiing to exploring rugged national parks, Colorado is ready to showcase the US tourism sector at its best. The state’s official tourism office is investing in targeted promotions that will make it the go-to destination for anyone craving the ultimate outdoor experience. Get ready for an adrenaline rush like never before in 2026! (visitcos.com)
Connecticut: From Heritage to Gastronomy – A 2026 Tourism Goldmine
Connecticut’s tourism office is setting the stage for a bumper year in 2026. The official launch of the “Pizza Capital of the U.S.” campaign puts the state front and center in the hearts and minds of food lovers worldwide. By linking its rich heritage to gastronomic experiences, Connecticut is ready to welcome US tourism in ways never seen before. This campaign isn’t just about food – it’s about highlighting everything that makes Connecticut unique, from historical landmarks to scenic views. This is a must‑visit destination for anyone planning to explore the best of US tourism. (ctvisit.com)
Idaho: Your 2026 Road to Adventure
Idaho’s 2026 Official Travel Guide has hit the shelves, showcasing everything this amazing state has to offer. From idyllic mountain retreats to thrilling outdoor activities, Idaho is pulling out all the stops for its tourism marketing efforts in 2026. Whether you’re exploring the Sawtooth Mountains or sipping wine in the state’s finest wineries, Idaho offers an escape for every kind of traveler. Get ready to see Idaho rise in the ranks of US tourism this year. (commerce.idaho.gov)
North Dakota: The Heart of America’s Great Outdoors
North Dakota’s tourism office has just unveiled a new set of promotional materials for 2026 that spotlight the state’s most breathtaking outdoor experiences. With major marketing pushes focused on the International Peace Garden, the Badlands, and cultural tours, this campaign is designed to draw US tourism to the less‑explored areas of the country. The state is ready to welcome tourists who are looking for something new and exciting in the Americas. (dctourismonline.com)
Wisconsin: Set Sail Into the 2026 Great Lakes Tourism Boom
Wisconsin is making waves in the tourism sector with its bold push to promote Great Lakes cruising in 2026. US tourism is getting a whole new look thanks to Wisconsin’s official promotions, which spotlight the state’s scenic coastline, historic lighthouses, and vibrant waterfront festivals. With record‑breaking visitor numbers expected, Wisconsin is set to become the number‑one destination for those looking to explore the Great Lakes in 2026. (content.govdelivery.com)
Massachusetts: Discover the History, Culture, and Beauty of 2026
Massachusetts has just launched its “Made Possible” campaign, which emphasizes the best of what the state has to offer. From historic tours in Boston to exploring the stunning Cape Cod coastline, this campaign highlights the rich history and culture that has made Massachusetts a must‑visit destination in 2026. Whether you’re a history buff or an adventure seeker, Massachusetts promises an unforgettable experience for all. (mass.gov)
Florida: Sunshine, Beaches, and 2026 Trade Show Glory
While Florida may not have unveiled a brand new, consumer‑facing campaign specifically for 2026, its trade shows and industry‑focused events are putting the state on the map for US tourism in the coming year. The “Never Lose Your Splash” campaign highlights Fort Lauderdale’s charm, bringing tourists from across the world to bask in the state’s sun and surf. With major events planned throughout 2026, Florida’s tourism sector is primed for an epic year ahead. (visitfloridamedia.com)
A Year of Unprecedented Growth and Innovation
2026 is set to be an extraordinary year for US tourism, as states across the country unveil new campaigns that promise to draw millions of visitors, both domestic and international. From the urban vibrancy of New York City to the rugged outdoor experiences in Colorado and the historic charm of Tennessee, US travel is on the brink of a major revolution. With tourism numbers set to soar, 2026 will be a landmark year for the US tourism sector. Let’s dive into the states that are poised to dominate US tourism this year and beyond.
| State | Tourist Arrival / Visitation Estimate (Latest) | Source / Notes |
|---|---|---|
| New York | ~9.8 million overseas visitors in 2024 | The U.S. Dept of Commerce’s NTTO reports New York as the top state for overseas visitors in 2024 (~9.8M). (Trade.gov) |
| Florida | ~8.9 million overseas visitors in 2024 | NTTO data shows Florida ranking second for international / overseas arrivals. |
| Massachusetts | ~1.5 million overseas visitors in 2024 | Ranked ~7th in NTTO overseas arrivals reports. |
| California (for comparison) | ~6.95 million overseas visitors in 2024 | NTTO overseas arrivals — demonstrates the relative scale. (Mize) |
| Pennsylvania | Only state‑level overseas share available (~669k in a prior BTS summary) | Historical BTS state overseas data shows PA among states receiving hundreds of thousands of international visitors (last published estimates). (Bureau of Transportation Statistics) |
| Connecticut | ~268k overseas visitors (historical approx) | Bureau of Transportation Statistics indicates a modest overseas market share for CT (exact NTTO breakdown not published for more recent years). (Bureau of Transportation Statistics) |
| Colorado | ~382k overseas visitors in older state stats | Historic BTS data suggests CO had ~382k overseas visits; current state estimates likely higher with domestic tourism factored in. (Bureau of Transportation Statistics) |
| Tennessee | ~191k overseas visitors (historical estimate) | Historic BTS overseas figures suggest TN’s share is smaller than larger gateway states. (Bureau of Transportation Statistics) |
| Wisconsin | — | Official recent overseas arrival breakdowns for WI are not published in NTTO summaries; estimated domestic visitation is significant based on broader state tourism reporting. (see below) |
| Idaho | — | Idaho does not appear in top ranked NTTO overseas arrival lists; international visitation is relatively smaller and dominated by domestic tourists. (Note below) |
| North Dakota | — | Similar to Idaho, ND has minimal published overseas arrival stats and is better understood through domestic tourism figures than international visitor counts. |
Pennsylvania: A State Ready to Make History with America250 Celebrations
In 2026, Pennsylvania is set to lead the charge with its massive tourism initiative tied to the America250 celebrations. This campaign is not just about celebrating history — it’s a dynamic marketing push aimed at attracting global tourists for major events like the FIFA World Cup, the MLB All‑Star Game, and the NFL Draft. Pennsylvania’s tourism sector is going all-in, with multimillion-dollar investments to market its historical sites, stunning landscapes, and vibrant cultural scene. The Pennsylvania tourism department is already preparing for a record number of visitors, with some estimates predicting over 200 million total visitors in 2026. Major events combined with the America250 campaign will make Pennsylvania the US tourism epicenter this year. (dced.pa.gov)
Key Takeaways:
- Massive event tourism for major global sports events.
- The America250 campaign will drive historic tourism numbers.
New York City: The Ultimate Global Travel Destination in 2026
New York City is gearing up for one of its biggest years in history. With its newly launched global campaign, “Where The World Comes to Play”, NYC is positioning itself as the top destination for international visitors. This campaign is specifically targeted at international tourists, with a focus on FIFA World Cup 2026 visitors. In 2026, NYC will be one of the host cities for the World Cup, and the city’s tourism sector is preparing for an influx of global visitors.
The NYC tourism department is leveraging its world-famous landmarks, vibrant culture, and thriving arts scene to attract tourists from around the world. In 2024, NYC saw a staggering 9.8 million international visitors, and 2026 is set to break that record. With more than 64 million visitors expected overall, New York is ready to welcome the world like never before. (business.nyctourism.com)
Key Takeaways:
- The World Cup 2026 will be a major draw for international visitors.
- New York is preparing for record-breaking tourism numbers in 2026.
Florida: The Sunshine State Shines Even Brighter in 2026
When it comes to US tourism, Florida has long been one of the most sought-after destinations, and 2026 will see the Sunshine State step up its game even further. In 2024, Florida welcomed nearly 9 million international visitors, ranking second only to New York for overseas tourism. With an array of beaches, theme parks, and vibrant cultural experiences, Florida is set to continue its reign as a top US tourism destination.
Florida tourism is heavily influenced by domestic visitors, but international markets, particularly from Europe and South America, are expected to grow significantly in 2026. The state’s tourism board has already rolled out marketing campaigns targeting eco-tourism, beach tourism, and even trade shows like Florida Huddle. The upcoming 2026 tourism season will be a crucial year for Florida’s tourism sector. (mize.tech)
Key Takeaways:
- Florida remains one of the most popular US tourism destinations.
- The state’s beaches, theme parks, and cultural attractions are major draws for global tourists.
Tennessee: A Hotspot for Cultural Tourism and New Attractions
In 2026, Tennessee is bringing the US tourism sector to new heights. From Nashville’s country music scene to the awe-inspiring beauty of the Great Smoky Mountains, Tennessee offers a diverse tourism experience that attracts millions of visitors. In 2024, Tennessee recorded a massive 126.9 million total visits, reflecting its widespread appeal.
Tennessee’s official tourism marketing campaign for 2026 will focus on its musical heritage, outdoor adventures, and new attractions like the upcoming Songteller Hotel. The state’s tourism sector is prepared for another record year, thanks to its iconic landmarks and unparalleled hospitality. The state’s ongoing commitment to cultural tourism and its natural beauty make it a prime destination for both domestic and international visitors. (press.tnvacation.com)
Key Takeaways:
- Tennessee’s musical heritage and outdoor attractions are central to its 2026 tourism push.
- Cultural tourism and new attractions will fuel Tennessee’s tourism growth.
Colorado: A Destination for Adventure Seekers and Nature Lovers
Known for its majestic mountains and stunning national parks, Colorado continues to be a top destination for outdoor enthusiasts. The state’s tourism office has already secured a 2026 marketing grant to promote its outdoor activities, cultural events, and adventure tourism. While Colorado has seen steady growth in tourism over the years, the state is expected to see a significant uptick in domestic tourism and international visitors.
As part of the tourism push, Colorado will focus on showcasing the state’s hiking trails, ski resorts, and wildlife experiences. With an estimated 87 million total visitors expected for 2026, Colorado is positioning itself as a top destination for adventure tourism. (visitcos.com)
Key Takeaways:
- Outdoor adventures and cultural tourism will drive visitation to Colorado in 2026.
- Colorado is poised to see record numbers of both domestic and international visitors.
Massachusetts: A Cultural and Historical Hotspot
Massachusetts has launched its “Made Possible” campaign, focusing on the state’s rich history, culture, and natural beauty. With nearly 1.5 million international visitors recorded in 2024, Massachusetts remains a top US tourism destination. Its stunning coastline, historic landmarks, and world-renowned museums make it a must-visit for anyone exploring the Americas.
In 2026, Massachusetts is expected to see a rise in visitors thanks to new marketing initiatives aimed at expanding heritage tourism. With Boston’s iconic sites, such as the Freedom Trail and Harvard University, the state is making a strong push to attract international tourists. (mass.gov)
Key Takeaways:
- Cultural tourism will remain a key pillar for Massachusetts tourism.
- Historic sites like Boston will continue to attract millions of visitors in 2026.
The Future of US Tourism in 2026: A Record-Breaking Year
The US tourism sector is preparing for an explosion of visitors in 2026. From Pennsylvania’s historic celebrations to New York’s global outreach during the FIFA World Cup, states across the country are pulling out all the stops to attract visitors. The US tourism industry is on track to surpass previous records, with Florida, Tennessee, Colorado, and California all expected to see significant growth.
With over 200 million total visits expected across the US tourism sector in 2026, the Americas are ready for an unforgettable year. Don’t miss out on experiencing the best of US travel — from cultural tourism to adventure sports, 2026 is shaping up to be the most exciting year for US tourism yet.
The post Tennessee Unites New York, Pennsylvania, Idaho, Massachusetts and Other 45 US States Turbocharging Tourism with New Marketing Campaigns and Policy to Attract More Tourists, Latest Update is Here appeared first on Travel And Tour World.