Rixos Murjana Debuts As Saudi Arabia’s Largest Ultra All‑Inclusive Red Sea Resort, Boosting Tourism Vision

The Rixos Murjana resort in King Abdullah Economic City which exists on Saudi Arabia’s Red Sea coast operates as the largest all‑inclusive resort in the country while serving as a new tourist attraction for families. The beach area welcomes travelers with its extensive white sand beach and sparkling swimming pools and vista of overwater villas which extend into the Red Sea. The coastal escape style which the beach area offers has become a popular destination for both local residents and international tourists who previously traveled abroad to find similar experiences.

A flagship for Saudi’s Red Sea tourism drive

Rixos Murjana has opened in King Abdullah Economic City (KAEC), north of Jeddah, as Saudi Arabia’s largest ultra all‑inclusive resort, reinforcing the country’s ambition to become a leading global beach destination under Vision 2030. The resort is described as the first fully integrated, all‑inclusive property in the kingdom, combining accommodation, dining, entertainment and waterpark access in a single stay, which aims to keep visitor spending within Saudi Arabia and extend average trip length.

The project has been enabled by the Tourism Development Fund (TDF), which financed and invested in the resort in partnership with Emaar Economic City as investor and FTG Company as developer, reflecting a model of public–private collaboration to accelerate tourism infrastructure. Officials highlighted that the development is expected to generate around 250 jobs for Saudis, supporting local employment and skills in hospitality and resort operations.

Tourism minister Ahmed Al‑Khateeb was cited as saying that the opening marks an important milestone in the roll‑out of high‑quality destinations, demonstrating that major projects are ready to move into full operations and welcome visitors from within the kingdom and abroad while expanding family travel choices and contributing to Vision 2030 goals.​

Scale, design and accommodation

Spread across a large coastal site in KAEC, Rixos Murjana offers 488 rooms and suites alongside 33 villas, many with direct or panoramic views of the Red Sea. Accommodation ranges from premium sea‑view rooms and suites to expansive Royal Suites of around 686 square metres, with private jacuzzi, steam room, sauna and dedicated living and dining spaces designed for extended family stays and high‑end travellers.

Club Privé by Rixos introduces an ultra‑exclusive enclave featuring private villas, maid’s rooms and tranquil pools, with guests receiving butler service and access to a dedicated Club House and Beach Club. The resort also offers Maldivian‑style overwater villas, giving the Red Sea shoreline a distinctive profile and offering an alternative for guests who might otherwise opt for long‑haul Indian Ocean retreats.

Architecturally, the interiors draw inspiration from Hijazi coastal design, integrating regional motifs with contemporary, sustainable finishes to create a sense of place while meeting international luxury standards. This aesthetic is echoed throughout public spaces, reinforcing Saudi cultural identity for both domestic and overseas guests.

Middle East’s longest pool and an integrated waterpark

Among the headline features is what is reported to be the Middle East’s longest swimming pool at 111 metres, which runs alongside landscaped gardens and provides a focal point for daytime relaxation. The resort also fronts a private white‑sand beach with access to clear Red Sea waters and nearby coral reefs, catering to sun‑seekers and water‑sports enthusiasts.

Murjana Waterpark, described as Saudi Arabia’s first fully integrated hotel waterpark, spans tens of thousands of square metres and features 11 slides and rides, wave and snorkel pools, splash zones for younger children and multiple food and beverage outlets. The park’s design is said to be inspired by Hijazi architecture and local stories, blending cultural elements with high‑energy attractions for families and thrill‑seekers.

For families, the resort also houses what is promoted as the largest kids’ club in Saudi Arabia, Rixy Kids Club, alongside a dedicated Teens Club, both offering supervised activities, workshops and entertainment tailored to different age groups. Adults can access extensive fitness facilities and an Exclusive Sports Club with expert‑led classes including CrossFit, yoga and TRX, positioning the property as a wellness‑oriented escape as well as an entertainment hub.

Dining, spa and all‑inclusive lifestyle

Rixos Murjana follows the brand’s all‑inclusive, all‑exclusive concept, with guests benefiting from unlimited access to multiple restaurants, cafés and beach bars as part of their stay. Signature venues include Terra Mare for international buffets, Alâ Aksam steakhouse, Piazzetta Italiana, MykOrini for Greek tastes, People’s Restaurant and Godiva Café, collectively designed to keep guests on‑site and engaged across different cuisines.

The award‑winning Anjana Spa features 12 treatment rooms, steam and sauna facilities and couple suites, supporting longer wellness‑focused itineraries for couples and multi‑generational groups. Combined with the destination’s beach clubs, cabanas and adults‑only pool zones, the offering is tailored to both high‑spend leisure travellers and regional weekend visitors looking for short, intensive breaks.

Strengthening Saudi Arabia’s hospitality ecosystem

Industry leaders have framed Rixos Murjana as a qualitative leap in KAEC’s evolution from industrial city to lifestyle and tourism destination, helping to attract foreign direct investment and international brands to the Red Sea corridor. Tourism Development Fund chief Qusai Al‑Fakhri was quoted as saying that the project embodies the fund’s strategy to empower the private sector and deepen partnerships that elevate hospitality standards and enrich guest experiences, reinforcing Saudi Arabia’s position as a global hub for all‑inclusive stays.

For the wider hospitality sector, the resort is expected to stimulate demand for supporting services such as transport, excursions and events, while its gateway to holy cities positioning leverages KAEC’s accessibility to Mecca and Medina for visitors combining pilgrimage with coastal holidays. By setting a benchmark for large‑scale all‑inclusive operations and integrated waterparks, Rixos Murjana is also likely to spur competitive upgrades at existing properties and influence the design of future Red Sea developments.

Rixos Hotels chairman Fettah Tamince was reported as observing that the opening is a defining milestone for the brand in Saudi Arabia, expressing confidence in the country’s tourism vision and describing the property as bringing together scale, innovation and elevated guest experiences that set a new standard for ultra all‑inclusive hospitality in KAEC.

A new Red Sea ritual for Saudi and global travellers

A new ceremonial practice which involves the Red Sea will be available for both Saudi citizens and international visitors to experience. The Rixos Murjana resort in King Abdullah Economic City will enable Jeddah and Riyadh families and families from other locations to create Red Sea vacation traditions which require no international travel but provide resort amenities including water slides and spa services and oceanfront dining which people used to think were exclusive to Antalya and Maldives. The all-inclusive resort will demonstrate how Saudi Arabia can combine its heritage with continuous entertainment and high-end service to develop a unique coastal vacation experience.

Image Credit: Rixos Murjana

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