Khamas Hospitality Names Gurbani Chanana Cluster Director Of Marketing And PR To Power Tourism-Led Growth In Dubai, UAE

The Khamas Hospitality group operates hotels in Dubai and the UK and Italy, which will implement a new storytelling method after they selected Gurbani Chanana as their new Cluster Director of Marketing and PR. She will use her fifteen years of experience in hospitality and food and beverage and lifestyle brands to develop the visitor experience at the group’s urban and castle and lakeside properties.

Khamas Hospitality, established and headquartered in Dubai, has grown into one of the region’s leading hotel management entities, with a portfolio that spans the UAE, Italy and the United Kingdom. The group positions itself around service excellence, exceptional dining and superior amenities, promising “all the comforts of home” to guests whether they visit for work or leisure.

Strengthening a growing international portfolio

The new appointment comes as Khamas Hospitality continues expanding its footprint with new hotels and branded residences in key destinations. Its current portfolio includes Dubai favourites such as The Canvas Hotel Dubai, an MGallery by Accor in the heart of the city, Royal Ascot Hotel, Sea View Hotel, Ascot Hotel and lifestyle-focused Mama Shelter Dubai, alongside DoubleTree by Hilton Dubai, Al Jadaf.

Beyond the UAE, the group also manages the storybook Thornbury Castle in the UK and the waterfront Grand Hotel Campione in Italy, both appealing to travellers seeking immersive, sense-of-place experiences. Upcoming projects, including Courtyard by Marriott JVC and Ritz Carlton Residences Business Bay in Dubai, are set to deepen its presence in the city’s competitive hospitality and tourism landscape.

Industry observers suggested that by consolidating marketing and PR across this multi-country portfolio, the new role is designed to deliver a more unified brand voice that resonates with international travellers and trade partners.

Experience rooted in hospitality and lifestyle travel

Chanana’s background spans hospitality brands, destination dining and lifestyle concepts, giving her a grounded understanding of how guests choose hotels, restaurants and experiences when planning trips. She has led multi‑channel campaigns, brand launches and repositioning initiatives that have delivered measurable growth and enhanced market presence for regional hospitality brands.​

Before joining Khamas Hospitality, she worked as Marketing Manager at Super Eats Investment, overseeing marketing for multiple award‑recognised dining concepts, including brands listed in the Michelin Guide. Her remit included PR strategy, influencer collaborations, digital marketing and experiential activations that drew diners and tourists to high‑profile restaurants.​

Earlier in her career, she held a senior marketing role with Al Habtoor Hospitality in Dubai, where she directed integrated marketing campaigns across F&B outlets and hotel services such as dining, banquets, spa and events. Colleagues are understood to have highlighted her ability to optimise marketing spend while supporting revenue growth across several hospitality verticals, positioning her as a commercially minded marketer with a strong feel for guest behaviour.

​Tourism-focused mandate across UAE, UK and Italy

In her new role, Chanana will oversee cluster-wide marketing and PR strategy for Khamas Hospitality’s portfolio, aligning brand positioning and guest engagement with the group’s growth ambitions in the UAE and abroad. The brief includes shaping integrated campaigns that highlight the diversity of its destinations: from heritage-rich Bur Dubai, with quick access to the Gold & Spice Souqs and Dubai Creek via The Canvas Hotel Dubai, to beachside stays, lifestyle hubs and European escapes in England and Italy.

Travel trade sources indicated that she is expected to focus on creating stronger narratives around each property’s locale, promoting shopping, art, architecture, adventure and nightlife in line with the brand’s promise to help guests enjoy all of it during their stay. By tying hotel stays more closely to local experiences, the group aims to attract both international tourists and staycationers looking for curated itineraries across its properties.

Her appointment also signals continued investment by Khamas Hospitality in seasoned marketing leadership capable of blending creative storytelling with data‑driven execution and measurable impact. Industry commentators noted that such roles are increasingly central to how hotel groups capture demand from emerging source markets, digital‑first travellers and experience‑focused guests.

Boosting the wider hospitality and tourism ecosystem

Within Dubai’s competitive hospitality market, where new hotels and branded residences are rapidly reshaping the skyline, Khamas Hospitality’s refreshed marketing leadership is expected to amplify the visibility of its mid‑scale, upscale and luxury offerings. By highlighting its hotels’ proximity to major attractions such as Dubai Mall, Burj Khalifa, historic Bastakiya and the city’s waterfront districts, the group is poised to play a more active role in attracting travellers who want to combine urban exploration with comfortable, characterful stays.

Travel professionals suggested that stronger, coordinated campaigns across the group’s Dubai, UK and Italy properties could encourage multi‑destination itineraries, with guests pairing a city break in Dubai with a castle stay in England or a lakeside escape in Italy. This kind of cross‑portfolio storytelling not only supports Khamas Hospitality’s growth, they said, but also contributes to the broader tourism ecosystem by lengthening stays, increasing repeat visitation and driving higher overall spending in key markets.

The ongoing development of Dubai as a worldwide tourism center will proceed with Khamas Hospitality building two new properties which include Courtyard by Marriott JVC and Ritz Carlton Residences Business Bay. The organization seeks to create hotel experiences for its guests that go beyond mere accommodation through its latest leadership appointment which will improve their travel connection to Dubai and the English countryside and the Italian lakes.

Image Credit: Royal Ascot Hotel by Khamas Hospitality

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