Mexico’s Hotel Market Shatters Records in 2025 with Strong Domestic Demand and Consistent Booking Trends

In 2025, Mexico’s hotel market reached new heights, propelled by a surge in domestic demand and consistent booking patterns. Domestic travelers now account for over 55% of hotel check-ins, reflecting a growing trend of Mexicans opting for longer stays and booking their trips in advance. This shift in travel behavior has been fueled by the desire for nearby experiences and greater flexibility, allowing travelers to plan with more confidence. Hotels have benefited from more predictable revenue, with steady bookings throughout the year, even in typically quieter months like December, further highlighting the strength of the domestic tourism sector.

Data from the Hotel Booking Trends study by SiteMinder reveals that the share of domestic guests increased by 2.12 percentage points from 2024, reaching 55.64% of all hotel check-ins. This upward trend reflects the broader movement toward in-country travel, with Mexicans increasingly choosing domestic destinations. The study, based on over 130 million global bookings, shows that domestic tourism continues to be a major driver of Mexico’s tourism recovery, indicating a long-term shift in the market.

Looking ahead, the trend appears set to continue. A survey revealed that seven out of ten Mexicans plan to travel domestically in 2026, drawn by the appeal of local experiences and the added flexibility that comes with traveling closer to home.

Longer Stays and Early Bookings
Mexico’s domestic tourism also reflects a global shift toward longer stays and earlier planning. The country ranked fourth worldwide in multi-night bookings, with 37% of hotel stays lasting more than two nights. This places Mexico just behind Colombia, Portugal, and Spain. Moreover, travelers have been increasingly booking their accommodations in advance, with the average booking window reaching 28.48 days—marking the fourth consecutive year of growth in this area.

Hotel rates in Mexico have remained stable. The average daily rate was $218.90, with December proving to be the most lucrative month, as average room rates soared to $265.92.

The rise in advance bookings has contributed to a more predictable revenue stream for hotels. This trend is a structural shift in Mexico’s tourism patterns, as domestic travelers are increasingly opting for early planning, allowing hotels to forecast demand more accurately. As a result, hotels can capitalize on this trend by offering early booking incentives and additional perks, such as complimentary experiences.

Balanced Demand Across the Year
The demand for hotel rooms in Mexico has become more evenly distributed throughout the year. December accounted for 9.49% of hotel arrivals, just slightly surpassing March, which had 9.45%. This shift reduces the traditional reliance on peak season months, allowing for a more consistent flow of guests throughout the year.

Rates also showed consistency throughout the week. Fridays were the most expensive days, with an average rate of $232.07, while Tuesdays were the cheapest, at $209.46. This price difference was notably smaller than in other major markets like the United States or Ireland, reflecting a more even pricing structure in Mexico.

Key Booking Channels
The study also identified the most popular booking channels for Mexican travelers. These included global platforms such as Expedia Group, Booking.com, and Airbnb, as well as regional sites like Despegar.com, PriceTravel, and Hotelbeds. Direct bookings through hotel websites were also a significant source of revenue, as were global distribution systems (GDS) and Keytel.

In 2025, Mexico’s hotel market shattered records, driven by a surge in domestic demand as travelers booked longer stays and planned trips further in advance. Consistent booking trends throughout the year, including a profitable December, highlighted the strength of the domestic tourism sector.

The SiteMinder report, which analyzes booking behavior across 20 major global tourist destinations, draws on data from the platform’s extensive network, which serves over 50,000 hotels worldwide. With these insights, the report provides a valuable perspective on shifting travel trends and how hotels can adapt to meet changing demands.

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