Texas Now Joins New York, Colorado, Florida, California, Idaho, North Dakota and More American States in Supercharging Community Tourism and Boosting Local Economy, New Update on This is Here for You

In a move that’s electrifying the tourism landscape, Texas has now joined forces with iconic states like New York, Colorado, Florida, California, Idaho, North Dakota, and others in a groundbreaking initiative aimed at supercharging community tourism and giving a massive boost to local economies. This update isn’t just important; it’s the kind of news every tourism lover and local community leader should read!
Texas, the Lone Star State, is jumping on board with a program that mirrors the incredible success seen in other states like New York and California. Just like Florida and Colorado, Texas is strategically investing in tourism programs to fuel its own economic boom. These states are paving the way, and now Texas is adding its weight to make tourism not just a boost but a revolution. Community tourism is no longer just a trend; it’s becoming a powerful force that is reshaping how local economies thrive and grow.
Travel And Tour World urges readers to dive deeper into this game-changing update. Texas, New York, Colorado, Florida, California, and others are taking massive steps to transform the tourism industry. Keep reading to find out exactly how these initiatives are about to reshape America’s tourism and why this could be the golden ticket for your community’s future.

| State | Visitor Spending | Jobs Supported | Tax Revenue | Key Features |
|---|---|---|---|---|
| Texas | $97.5 billion (2024) | 1.3 million | $9.2 billion (state/local) | Tourism-friendly programs, cultural festivals, natural attractions |
| New York | $145 billion (2024) | Hundreds of thousands | $7 million (Marketing Grants for 2025-2026) | NYC as tourism hub, Empire State marketing programs |
| Colorado | $10 million in grants (since 2015) | Over 500 grants across counties | Part of total state economy | Outdoor recreation, heritage tourism |
| Florida | $157.3 billion (2024) | 1.1 million | $12.6 billion (state/local) | Major attractions, coastal tourism, family vacations |
| California | $157.3 billion (2024) | 1.16 million | $12.6 billion (state/local) | World-class attractions, coastal tourism |
| Idaho | $3 billion (annual) | Hundreds of thousands | Part of state’s GDP | Outdoor recreation, nature tourism, agritourism |
| North Dakota | $3 billion (annual) | Small but growing | Part of state GDP | National parks, history, and nature tourism |
| Kentucky | Varies (Tourism Matching Funds Program) | Small towns & local businesses | Contributions through matching funds | Festivals, horse racing, sports tourism |
| Oregon | $500K grants (annually) | Regional job creation | Part of overall tax flow | Sustainable tourism, cultural experiences |
| Michigan | Varied based on accessibility initiatives | Increased employment due to accessibility grants | Part of state tax flow | Accessibility-driven tourism initiatives |
| Maryland | $9.6 million (EDA grant) | Supports tourism businesses | Various local & state funds | Beaches, historic sites, and scenic byways |
| Washington | Varied (Rural Tourism Grants) | Small town economies | Rural tourism grants support | Natural beauty, diverse local economies |
| Tennessee | $2 million grants (statewide) | Boosting rural jobs | Visitor taxes supporting local economies | Music, history, and hospitality-driven tourism |
| North Carolina | $6.4 million (Recovery Grants) | Jobs in hospitality & outdoor recreation | Projected billions (post-recovery) | Tourism recovery, outdoor recreation economy |
| Maine | $1 million in recovery grants | Boosts regional economies | Various local & state funds | Unique seasonal tourism, scenic beauty |
| Utah | $225,000 (Cooperative Marketing Grant) | Agritourism jobs, tourism growth | Tax revenue support from tourism | Agritourism, outdoor, dark sky tourism |
| New Mexico | $2:1 marketing fund (Tourism Event Growth) | Job creation from local events | Prosperity from cultural tourism | Adventure tourism, heritage and arts-driven |
| Arizona | Federal & matching grants | Local tourism infrastructure development | Increased rural visitor revenue | Rural-focused tourism, events, post-pandemic recovery |
| Georgia | Varies (Tourism Product Development Grants) | Job creation in rural and heritage sectors | Supports small towns & local crafts | Rural tourism, culture, and heritage sites |
Texas: Tourism-Friendly Certification Stirs a Local Boom
Texas is blazing a trail with its Tourism Friendly Texas Certified Community program. This official initiative guides towns through a step-by-step path: a letter of intent, community profiling, self-assessment, training, and recommendations. The aim? To unite local leaders, educate them about tourism’s economic power, and urge them to align with other state programs. Officials argue that this process helps communities form essential partnerships, take control, and become tourism magnets. Completing the program certifies a town as a “tourism star,” attracting visitors at a rapid pace.
New York: Empire Investments Fuel Tourism Frenzy
New York is dazzling with record-breaking visitor numbers. In 2024, over 315 million visitors flooded the Empire State, spending billions and generating a whopping $145 billion in total impact. The Market New York grant program fuels tourism promotion, helping destinations host major events. With a $7 million investment in 2025-2026, New York is ensuring its cities and small towns remain top-of-mind for travelers. By investing in marketing, the state guarantees a vibrant flow of visitors, job creation, and increased tax revenue, driving a thriving tourism economy.

Colorado: Grants Ignite Mountain Magic
Colorado’s tourism machine runs on smart grants. Since 2015, the Colorado Tourism Office has poured over $10 million into more than 500 grants, supporting tourism across the state. Programs like the Tourism Marketing Grant and the Tourism Management Grant help celebrate the state’s heritage and enhance tourism management. By promoting responsible travel and protecting natural assets, these grants not only drive economic returns but ensure that Colorado’s scenic wonders continue to attract visitors year-round.
Florida: Sun-Shine Grants Shower Small Businesses
Florida is helping small tourism businesses shine through its Targeted Marketing Assistance Program. The program offers free services to firms earning under $1.25 million, helping them with consultations, webinars, and social media support. It’s a boon for rural, minority, and agritourism operators, reducing marketing costs while ensuring that Florida’s small businesses thrive and the tourism economy remains strong.
California: Rural Regions Break Through with Marketing Muscle
California lights up rural regions with its Rural Marketing Program. Targeting underrepresented areas like Gold Country and Shasta Cascade, this initiative empowers local communities with funding, marketing plans, and statewide collaboration. By encouraging digital storytelling and partnerships with local businesses, California is fueling economic growth beyond its famous coastline, spotlighting its rural treasures and driving a new wave of tourism.
Idaho: Lodging Tax Returns as Tourism Gold
Idaho’s Regional Travel and Convention Grant program, funded by a 2% lodging tax, has been a game-changer for tourism since 1981. This program helps non-profit organizations run marketing, visitor services, and event promotions across Idaho’s varied landscapes. It creates a self-sustaining tourism loop: more visitors bring in more taxes, which then fuel additional tourism initiatives. Rural towns are particularly benefiting as new visitors discover Idaho’s hidden gems.
North Dakota: Prairie Projects Chase Tourism Treasure
North Dakota is pushing for rural revival with its Destination Development Grant. This initiative backs the creation of new attractions and expands existing ones, driving year-round visitation. These grants extend stays, recruit workforce talent, and enhance quality of life, injecting economic vitality into small towns and celebrating the state’s prairie spirit.
Kentucky: Matching Funds Multiply Tourism Impact
Kentucky’s Tourism Matching Funds program takes local investments and amplifies them. By reimbursing non-profit tourism groups for promotional expenses, Kentucky helps small communities advertise festivals, heritage sites, and sporting events. This strategic use of matching funds drives tourism and boosts local economies by filling hotels, supporting restaurants, and creating a ripple effect of economic benefits.

Oregon: Big Dreams Fund Inclusive Tourism
Oregon is dreaming big with its Competitive Grants Program. Allocating a tenth of Travel Oregon’s budget, these grants lengthen the visitor season, create jobs, and boost economic activity. The program emphasizes sustainability and inclusivity, ensuring that visitors experience Oregon’s diverse offerings—mountains, coasts, and wine country—while supporting long-term prosperity for local communities.
Michigan: Accessibility Grants Open Doors to Everyone
Michigan is leading the charge in accessible tourism. Through its grant program, the state is investing in destination accessibility audits and website improvements. These initiatives ensure that all travelers, including those with disabilities, can enjoy Michigan’s wonders. The state’s push for inclusive travel signals to all visitors that Pure Michigan cares about everyone, making its destinations more welcoming and accessible.
Maryland: Millions Power a Tourism Comeback
Maryland is revving up its tourism economy with $9.6 million from the U.S. Economic Development Administration. These funds help Destination Marketing Organizations lure visitors to restaurants and attractions while funding event creation, workforce initiatives, and outdoor recreation access. Governor Larry Hogan champions the program, calling it a lifeline to businesses hit by the pandemic. With these investments, Maryland aims to bring visitors back to its stunning beaches, cities, and scenic byways.
Washington: Diverse Grants Spark Tourism Innovations
Washington state is harnessing EDA funds to fuel tourism innovation. Programs like the Rural Tourism Marketing Grants and Indigenous Tourism Marketing Grants support local communities in creating marketing assets, hosting sports tournaments, and studying tourism’s impact. The Rural Tourism Support Program helps small towns craft long-term tourism strategies, amplifying the economic benefits of Washington’s scenic beauty.
Tennessee: Two Million Sparks Tourism Revival
Tennessee is injecting $2 million into thirty communities through its Tourism Enhancement Grants. This funding boosts improvements to historic sites, stages, signage, and accessibility upgrades. These grants help rural towns turn local attractions into long-term economic engines, supporting small businesses and creating jobs that are funded by tourism taxes.

North Carolina: Resilience Initiative Rebuilds Tourism
North Carolina is building resilience with a $6.4 million tourism recovery initiative. This federal grant helps fund workforce training, economic development planning, and technical assistance for rural communities. By focusing on outdoor recreation and tourism, North Carolina aims to restore billions lost during the pandemic and create a sustainable tourism future.
Maine: Recovery Grants Boost the Vacationland
Maine is rebuilding its tourism economy with regional and organizational grants. The Tourism Marketing & Development Recovery Program helps grow the industry by supporting projects that enhance the visitor experience and reach diverse communities. With an award of over $1 million in 2024, these programs ensure long-term tourism prosperity in Maine’s iconic Vacationland.
Utah: Matching Grants and ARPA Funds Ignite Growth
Utah is fueling tourism growth with its Cooperative Marketing Grant, offering matching funds for out-of-state marketing efforts. The state also uses ARPA funds to support projects that strengthen tourism and local communities, from agritourism to dark sky campaigns. These resources help communities craft responsible, high-quality experiences for travelers from all walks of life.
New Mexico: True Brand Grants Build Adventure
New Mexico’s Tourism Department offers various grants that turbocharge tourism marketing and development. The Cooperative Marketing Program matches local and tribal governments and non-profit attractions in co-branded campaigns. The Destination Forward Grant funds infrastructure projects, while the Tourism Event Growth & Sustainability program provides marketing support to events that drive overnight travel.
Arizona: Rural Co-op and Rescue Grants Accelerate Recovery
Arizona invests heavily in rural tourism with its Cooperative Marketing Program. Rural DMOs and regional partnerships receive matched marketing funds to drive visitors to underserved areas. The Visit Arizona Initiative uses federal funds to accelerate tourism recovery, ensuring that small towns and rural destinations are positioned for long-term growth.
Georgia: Small Grants Unlock Big Experiences
Georgia’s Tourism Product Development Resource Team grants support communities in building new tourism products based on local culture and heritage. These small but impactful grants help create museums, parks, murals, and marketing plans, spurring tourism growth, job creation, and investment in rural towns and historic districts.
United Efforts Create a Tourism Tidal Wave
Across the United States, state-led tourism grants and programs are driving an economic revolution. By funding marketing, infrastructure, and workforce development, these initiatives are bringing visitors, creating jobs, and revitalizing communities. Together, they generate millions of dollars in tourism spending, proving that tourism is not just an industry—it’s a powerful engine for national prosperity.
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