Shura Island Sets the Standard for Luxury Tourism with Sustainability at Its Core

Shura Island, located in Saudi Arabia’s Red Sea area, will transform the country’s luxury tourism market. The Red Sea Project uses Shura Island as its main attraction which combines opulent resorts with top-notch hospitality services and a strong dedication to environmental conservation. The beautiful island has emerged as a major attraction for affluent tourists who want to experience its unspoiled natural beauty while enjoying upscale amenities and practicing sustainable tourism, which matches the goals of Vision 2030.

Shura Island is part of a groundbreaking initiative by Red Sea Global (RSG), which aims to create a collection of regenerative, low-impact tourism destinations. With a development plan that includes cutting-edge, eco-conscious architecture, and a commitment to sustainable practices, Shura Island sets a new standard for luxury tourism. The destination promises a 100% renewable energy-powered environment, minimal disturbance to its natural surroundings, and cutting-edge coral reef protection strategies. This blend of luxury and eco-conscious development is set to draw a new generation of affluent travellers who are increasingly mindful of their environmental footprint.

A Vision for the Future: Sustainability Meets Luxury

Shura Island’s master plan is designed to make sure that less than 1% of the land is developed, preserving the island’s natural beauty while ensuring that visitors experience unparalleled luxury. The design philosophy, dubbed “Coral Bloom”, by renowned architectural firm Foster + Partners, integrates the landscape seamlessly into the architecture. The island’s resorts are not only built to offer world-class amenities but also to blend harmoniously with the environment.

Incorporating sustainability into its core, Shura Island will feature solar power, recycled wastewater irrigation, and lightweight construction methods. These eco-friendly practices ensure that the island remains a model for regenerative tourism, offering luxury without compromising the planet’s health.

Resorts & Real Estate: A Top Choice for High-End Travellers

The island’s commitment to luxury is underscored by the impressive collection of luxury resorts already welcoming guests. With major names like SLS The Red Sea, InterContinental The Red Sea, and The Red Sea Edition already operational, Shura Island has firmly established itself as a premier luxury destination. But 2026 will bring even more excitement as eight additional high-end brands join the fold, including Four Seasons, Fairmont, Jumeirah, Rosewood, and Raffles. In total, Shura Island will offer 11 luxury resorts, providing over 2,000 keys, catering to a wide array of traveller needs, from honeymooners to wellness seekers.

Beyond resorts, Shura Island will also introduce private residences designed for those seeking longer stays. These villas, branded by Four Seasons and SLS, represent an exceptional opportunity for high-net-worth individuals looking for exclusive, residential-style accommodations. These properties are set to attract luxury lifestyle travellers and those looking for an extended stay in one of the world’s most ambitious tourism developments.

A Sustainable Island Golf Experience: Shura Links

One of the island’s standout features is Shura Links, Saudi Arabia’s first-ever island golf course. Designed by Brian Curley, this championship 18-hole course sits gracefully by the water’s edge and integrates cutting-edge sustainable practices. The course maintains only 20% turf coverage, uses recycled wastewater for irrigation, and features a LEED Platinum-certified clubhouse. These sustainability measures align with Shura Island’s broader mission to provide luxury experiences without compromising the environment. Golf enthusiasts visiting Shura Island will enjoy a world-class, eco-conscious course that harmonises with the island’s pristine natural surroundings.

Access and Travel: Connecting the World to Shura Island

Getting to Shura Island is becoming easier with the growing infrastructure of the Red Sea International Airport, which is already operational and expanding. The airport will serve as a gateway for international and domestic flights, increasing the accessibility of the island. For those visiting, the experience begins with a dramatic arrival: either by a scenic marina transfer or a drive over Shura Crossing, the island’s remarkable ¾ mile bridge, which connects the mainland to the island. This striking bridge, part of Saudi Arabia’s longest internal bridge network, provides a visual spectacle and is an unforgettable part of the travel experience.

Shura Island: A New Era of Sustainable Luxury Tourism

Shura Island stands as the main site which demonstrates how Saudi Arabia transforms its tourist industry by implementing high-end services and environmentally-friendly practices, and first-rate facilities. The island is on track to achieve its goal of becoming one of the most desirable travel destinations in the world through its combination of exclusive resorts and environmentally-friendly development, and special features like Shura Links. Shura Island provides a unique chance for environmentally-conscious visitors who want to experience advanced tourism services within an unspoiled natural setting. The year 2026 will bring more tourists who will include Shura Island in their travel plans because it serves as a key attraction for visitors who want to experience Saudi Arabia’s ambitious tourism development plans.

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Four Seasons Resorts in Orlando and Jackson Hole Sold for USD 1.1 Billion, Shaping the Future of US Luxury Travel

Host Hotels and Resorts has completed the sale of two luxurious properties which include Four Seasons Resort Orlando at Walt Disney World Resort in Florida and Four Seasons Resort and Residences Jackson Hole in Wyoming for a total sale price of 1.1 billion US dollars. The hotel industry reaches a crucial turning point because the deal demonstrates strong market interest in luxury resorts which serve two of the most popular travel destinations in the United States.

The sale includes the 444-room Four Seasons Resort Orlando, which is positioned as one of the premium hotels catering to Disney World visitors, and the 125-room Four Seasons Resort and Residences Jackson Hole, known for its proximity to the breathtaking Grand Teton and Yellowstone National Parks. Both properties have proven to be vital components in their respective destinations, providing not just luxurious accommodations but also significant economic contributions to the local tourism markets.

Record-Breaking Sale Reflects Strong Demand for Luxury Travel

The deal, announced earlier this week, reveals that Host Hotels & Resorts acquired both properties in 2021 and 2022 for USD 925 million combined, and the transaction required no significant capital expenditures during their ownership. The sale has generated considerable returns for the company, bringing in USD 1.1 billion, reflecting an impressive profit margin. The sale is also notable for its high valuation, with an 11.0 percent unlevered internal rate of return (IRR), underscoring the appeal of luxury properties in top-tier destinations.

For travellers, this shift in ownership could bring fresh perspectives and new opportunities at these iconic locations. While the buyer’s identity remains undisclosed, the new owner is likely to continue offering the same high-end service that defines the Four Seasons brand, ensuring that guests continue to enjoy exceptional experiences at these world-renowned resorts.

Impact on Luxury Travel in Orlando and Jackson Hole

Both resorts are central to their regions’ tourism offerings, attracting a diverse clientele from around the world. The Four Seasons Resort Orlando is positioned as a top choice for families visiting Disney World, offering premium accommodation close to the theme parks, along with spacious rooms and exclusive services tailored to guests’ needs. With this sale, potential enhancements could arise, such as refined guest experiences, which could further bolster its already stellar reputation in the family tourism market.

Meanwhile, the Four Seasons Resort Jackson Hole stands as one of the most prestigious properties in the Teton Village area. It serves as a luxurious base for those visiting the nearby Grand Teton and Yellowstone National Parks, two of America’s most iconic natural wonders. The resort attracts affluent nature lovers and outdoor enthusiasts seeking a combination of adventure and comfort, making it a cornerstone of the luxury travel segment in Wyoming. The new owners of this resort will likely continue to focus on these unique selling points, which appeal to both international visitors and wealthy domestic travellers.

Ongoing Developments and Strategic Shifts

The sale also excludes the Four Seasons Resort Orlando’s ongoing condo development within the exclusive Golden Oak community, which remains under Host Hotels’ ownership. This continued development could lead to a transformation in the area, introducing more long-term residential options alongside the luxury resort, enhancing the destination’s appeal to visitors seeking both short- and long-term stays.

Moreover, in addition to these notable sales, Host Hotels & Resorts recently closed the sale of the 232-room St. Regis Houston for USD 51 million, further reflecting its ongoing capital allocation strategy. These strategic sales allow the company to refocus on maximising shareholder value by monetising high-value assets in prime locations.

Future Outlook for Luxury Resorts and Travel Trends

The sale of these iconic properties signals a broader trend in the luxury travel sector, with high-value hotels continuing to command impressive transaction values. For travellers, this could mean a future shift in the offerings at these resorts, from potential refurbishments and updates to new, innovative services aimed at attracting the next generation of luxury travellers. These changes will likely enrich the overall guest experience, making these destinations even more enticing.

For those planning trips to Orlando or Jackson Hole, the changes in ownership could bring a sense of renewal to these world-class destinations, with opportunities for enhanced amenities and bespoke services designed to cater to the evolving demands of the modern luxury traveller.

A Turning Point for US Luxury Resorts

The sale of the Four Seasons Resort Orlando and Four Seasons Resort Jackson Hole marks a significant moment for Host Hotels & Resorts and the broader luxury travel industry. This USD 1.1 billion transaction demonstrates the strength of high-end hospitality in key U.S. locations and paves the way for future developments that will shape luxury tourism in both Florida and Wyoming.

The sale of these famous properties will bring about fresh developments which will provide travelers with exceptional experiences at these locations. The sale demonstrates that the U.S. luxury travel market continues to expand while Orlando and Jackson Hole remain popular destinations for high-end travelers who want both adventure and relaxation during their trips.

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US Air Ticket Sales Top USD 10 Billion in January 2026 with Strong International Travel Growth: What You Need To Know

The U.S. travel market started its new year with an exceptional achievement because travel agencies documented their first-ever USD 10 billion air ticket sales for January 2026. The Airlines Reporting Corp. (ARC) data shows that the milestone achieved a 7 percent increase from January 2025 and a 39 percent increase from December 2025. The increase in international air travel demand demonstrates strong interest among travelers who prefer flying to overseas destinations and traveling in premium aircraft compartments.

This record-breaking performance reflects the sustained optimism within the industry, with both leisure and business travel showing signs of recovery. With January marking the first time in history that air ticket sales reached such heights, the growth signals a positive outlook for the entire travel sector, especially for international travel.

Growth in International Travel and Premium Cabin Demand

U.S. travel agencies were not the only ones benefiting from this surge. The increase in international air ticket sales, which saw an 8 percent rise year-on-year, signals a growing appetite among travellers for global destinations. This trend has been mirrored by the increase in premium cabin demand, with first-class and business-class bookings also experiencing notable growth.

As international travel remains a key driver for U.S. airlines, this data indicates a renewed interest in long-haul travel experiences. Premium cabins, in particular, saw a 3 percent rise in average ticket prices, highlighting the preference for more luxurious travel options.

The travel industry’s ability to sustain these elevated levels of demand is crucial, as airlines continue to enhance their offerings, including more direct routes, better in-flight services, and increased frequency on popular international routes.

Domestic Travel Sees Modest but Steady Growth

In contrast to the significant growth in international trips, domestic air travel saw a more moderate 4 percent increase in January 2026 compared to the previous year. Despite this slower pace, domestic travel remains a critical part of the U.S. market, with more than 17 million trips recorded in January.

Many U.S. airlines have focused on enhancing their domestic networks, with a particular emphasis on connecting secondary airports to major hubs. These efforts have contributed to the overall increase in domestic travel demand, especially in regions where new route offerings have been introduced.

Ticket Price Increases Reflect Growing Demand

Air ticket prices have also been impacted by the rising demand for travel. The average economy ticket price rose by 7 percent, while the cost of premium cabin tickets increased by 3 percent. This uptick in prices is reflective of both the heightened demand for travel and the overall recovery of the travel sector from the global pandemic.

The growth in ticket prices also underscores the ongoing shift in consumer preferences, as more travellers opt for higher-end experiences. As airlines adjust their pricing strategies to meet demand, this trend is expected to continue, particularly in the coming months as we move into the peak travel season.

Technological Advancements and NDC Adoption

A significant factor contributing to this growth is the ongoing adoption of New Distribution Capability (NDC) technology, which allows airlines to offer more personalised, dynamic pricing and services. In January 2026, NDC transactions accounted for 20 percent of all ARC-settled transactions, a sharp increase from 16.5 percent in January 2025. This technological shift is reshaping how airlines interact with both travel agencies and consumers.

With 1,207 travel agencies reporting NDC transactions in January, the trend towards more dynamic, flexible pricing and ticket offerings is gaining momentum. This increased use of NDC aligns with the growing demand for more personalised travel experiences and better consumer value.

Impact on Travel Agencies and the Broader Travel Sector

The surge in air ticket sales also highlights the continuing importance of travel agencies in the broader U.S. travel market. While online travel agencies (OTAs) and corporate bookings showed slower growth, the traditional travel agency sector has proven to be a key revenue generator for airlines. Agencies, particularly those focusing on international travel and premium services, remain vital in connecting consumers to airline offerings, demonstrating their continued relevance in a rapidly evolving market.

Travel agencies are expected to continue driving sales as more consumers look for expert advice and tailored travel packages, especially for international and long-haul travel. The travel agency channel’s resilience bodes well for its future role in the tourism industry.

Strong Start to 2026 for US Travel Market

January 2026 has been a record-setting month for U.S. travel agencies, with USD 10 billion in air ticket sales marking a significant achievement. The robust growth in both international travel and premium cabin bookings highlights the recovery of the travel sector, with rising ticket prices and increased demand driving the market forward.

As the year progresses, the travel industry will continue its growth because more people will travel to international destinations while choosing high-end travel experiences. The travel sector receives its strong performance for 2026 because it provides positive results which benefit both agencies and airlines as they serve their expanding customer base.

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Bahia Principe Grand Jamaica to Reopen After Major Renovation in December 2026: What You Need To Know

Bahia Principe Hotels & Resorts, a top Caribbean hotel brand, has revealed major property updates at its Jamaican locations. The hotel group is reopening one of its properties with a fresh look and has detailed plans for a second resort that will undergo extensive renovations. The updates include major improvements to dining facilities, public spaces, and guest amenities, offering an enhanced experience for travellers heading to the island.

Reopening of Bahia Principe Luxury Runaway Bay

The first of the two properties to reopen is the Bahia Principe Luxury Runaway Bay, set to welcome guests on April 1, 2026. This resort will feature several exciting upgrades following its closure, including a larger lobby terrace and revamped communal spaces. Guests will enjoy a freshly designed lobby bar, as well as newly refurbished dining areas, including the Jazmín Buffet, Picasso Restaurant serving Mediterranean cuisine, and the Thali Indian Restaurant. These upgrades are expected to significantly improve the resort’s appeal, offering a blend of comfort, luxury, and gastronomic delights for both new and returning guests.

This reopening is a crucial step for Bahia Principe in Jamaica as the resort brand continues to enhance its offerings in response to market demands for more modern, stylish, and functional facilities. As one of the premier all-inclusive destinations in the Caribbean, the Luxury Runaway Bay property provides a picturesque setting on Jamaica’s northern coast, attracting both international visitors and locals seeking an unforgettable vacation experience.

Comprehensive Renovations at Bahia Principe Grand Jamaica

In addition to the reopening of Luxury Runaway Bay, Bahia Principe Grand Jamaica is undergoing a complete renovation, with an official reopening date set for December 1, 2026. The extensive renovation will focus on enhancing the overall guest experience by modernising the resort’s facilities, improving public areas, and upgrading rooms. This refurbishment aims to raise the standards of the Grand Jamaica resort, ensuring it meets the evolving expectations of today’s travellers.

While specific details of the renovations are yet to be disclosed, Bahia Principe has stated that the revamped property will feature new amenities designed to appeal to the discerning traveller. This long-awaited reopening will offer a fresh perspective on Jamaica’s tourism sector, especially with the brand’s growing focus on maintaining high-quality standards across its Caribbean portfolio.

A Timely Boost for Jamaica’s Tourism Sector

The timing of these renovations and reopenings aligns with Jamaica’s ongoing recovery following the damage caused by Hurricane Melissa, which struck in late 2025. This powerful storm forced the closure of several resorts, including Bahia Principe’s properties, and disrupted local infrastructure. As the country continues to rebuild, these reopenings will play a pivotal role in revitalising Jamaica’s tourism, offering both returning and new guests premium accommodations and state-of-the-art facilities.

For travellers, these updates mean more choices for premium stays in Jamaica, a destination known for its rich cultural heritage, stunning beaches, and vibrant local life. With both properties undergoing significant renovations, Bahia Principe’s offerings in Jamaica will now be better aligned with modern trends, providing guests with a contemporary holiday experience that merges traditional Jamaican charm with modern luxury.

Why the Renovations Matter to Travellers

These improvements bring numerous benefits to visitors. The expanded lobby terrace at Luxury Runaway Bay offers more space for guests to unwind and enjoy the scenic surroundings, while the refurbished dining options elevate the resort’s culinary offerings. The renovations at Bahia Principe Grand Jamaica promise a more luxurious and comfortable environment, ensuring guests have access to cutting-edge facilities in an all-inclusive setting.

Travellers looking for a stress-free holiday can expect an enhanced guest experience, with updated rooms, pools, and recreational areas that cater to both relaxation and adventure. The upgrades will also appeal to those seeking luxury accommodations for special events, honeymoons, or family vacations, positioning both resorts as ideal options for a range of holiday types.

The Future of Bahia Principe in Jamaica

In conclusion, the reopening of Bahia Principe Luxury Runaway Bay and the extensive renovations at Bahia Principe Grand Jamaica reflect Bahia Principe’s commitment to providing exceptional holiday experiences in the Caribbean. These updates not only contribute to Jamaica’s tourism recovery but also ensure that Bahia Principe remains at the forefront of luxury all-inclusive resorts. For travellers seeking top-tier accommodation, these revamped resorts will offer an unmatched blend of contemporary luxury and traditional Jamaican hospitality.

The properties will provide visitors with a new resort experience which includes their high-end facilities and their large shared spaces and their improved dining options which meet the needs of current travelers. The Bahia Principe resorts in Jamaica will remain the top destination for Caribbean vacations which offer both relaxation and adventure.

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