Qatar Airways Sets a New Trend in Virtual Travel with QVerse Island, to Offer Your First Look at Digital Doha, Qatar’s Thriving Capital, and Immersive Travel Experiences

Qatar Airways is revolutionizing the future of travel with its innovative virtual reality platform, QVerse Island. This groundbreaking development offers travelers an immersive first look at Digital Doha, allowing them to explore Qatar’s vibrant capital and experience its rich cultural landmarks like never before. With QVerse Island, Qatar Airways is not only enhancing its passengers’ journey but also setting a new trend in virtual travel, blending technology with tourism to create a new era of digital exploration.

Qatar Airways has taken a bold step into the digital frontier, launching its first-ever virtual destination, QVerse Island, within the globally popular gaming platform, Fortnite. This groundbreaking initiative allows travellers to experience Doha, the bustling capital of Qatar, in a fully immersive and interactive digital environment, creating a completely new way to explore the city.

In a statement from the airline, it was revealed that QVerse Island offers a reimagined version of Doha, where players can explore the vibrant city while engaging with Qatar Airways’ brand and services. The journey begins at the iconic Hamad International Airport, a prominent landmark of Qatar Airways’ operations. Once there, players are introduced to Sama, Qatar Airways’ digital cabin crew, who serves as their guide throughout the experience. Sama leads players to various digital destinations, including the lush and picturesque ‘The ORCHARD,’ a stunning digital space that offers a taste of Qatar’s natural beauty.

Sama plays a central role in this virtual environment, and her presence is more than just a guide. As a prominent digital figure, she is designed to showcase Qatar Airways’ services across several platforms. Her introduction into Fortnite builds upon the airline’s established digital identity, one that includes online brand storytelling, immersive web experiences, and interactive activations. With Sama at the helm, Qatar Airways ensures a seamless transition from the real world to the digital realm, blending its physical services with virtual experiences. This creates an innovative way for Qatar Airways to connect with potential travellers, giving them an opportunity to experience the airline’s service long before they even think about booking their flights.

By introducing Sama into QVerse Island, Qatar Airways is not only enhancing its digital presence but is also helping to pave the way for the future of airline marketing. The airline is leveraging the growing popularity of gaming and digital experiences to engage with potential customers in a way that has never been done before. The virtual island allows travellers to connect with the brand in a much more immersive way than traditional advertising methods ever could.

One of the key objectives of this initiative is to engage with travellers long before they begin searching for their next travel destination. Qatar Airways recognizes that the way people explore destinations and make travel decisions is shifting. Increasingly, travel intent is shaped through various digital channels, including social media and immersive gaming environments. Through the launch of QVerse Island, Qatar Airways has found a way to capitalize on this trend and create a long-lasting relationship with travellers, even before they consider booking a flight.

The virtual destination is part of Qatar Airways’ broader digital transformation strategy, which aims to provide next-generation experiences for travellers across its fleet. This move into the gaming world is not just about enhancing the airline’s visibility but also reflects a deeper commitment to innovation. The launch of QVerse Island aligns with Qatar Airways’ efforts to invest heavily in cutting-edge digital experiences, including its recent rollout of Starlink connectivity across its fleet. The airline is one of the first in the world to equip its aircraft with Starlink technology, offering passengers access to the fastest in-flight Wi-Fi available on widebody fleets.

Qatar Airways currently operates over 120 Starlink-enabled aircraft, making it the operator of the world’s largest fleet with Starlink connectivity. This service ensures that passengers can enjoy a superior Wi-Fi experience while travelling at 35,000 feet. Starlink-powered flights provide speeds of up to 500 Mbps, a level of connectivity that outpaces even the best home internet speeds. With this technology, Qatar Airways is setting a new benchmark for in-flight Wi-Fi, making the experience more seamless and enjoyable for passengers.

The airline has already begun offering Starlink connectivity on a growing number of its global routes, including destinations in the Americas, Australia, Africa, Asia, Europe, and the Middle East. This expansion allows Qatar Airways to cater to the needs of modern travellers who expect the same level of internet connectivity while flying as they would receive in their own homes or offices.

The combination of QVerse Island and Starlink technology signals Qatar Airways’ long-term commitment to staying at the forefront of digital innovation in the airline industry. The airline’s push into the gaming world with its new digital destination is more than just a marketing strategy; it is a reflection of how the travel industry is evolving. As travellers become more digitally connected, Qatar Airways is capitalizing on these trends to provide unique and engaging experiences that resonate with the modern consumer.

This virtual journey not only allows travellers to explore Doha from the comfort of their homes but also gives them a taste of what it’s like to travel with Qatar Airways. Whether experiencing the airline’s services virtually or enjoying the cutting-edge in-flight Wi-Fi, passengers are offered a glimpse into the future of air travel. The airline’s ability to seamlessly integrate these digital experiences with its real-world services is setting the stage for what’s to come in the future of travel.

Qatar Airways is pioneering virtual travel with QVerse Island, offering travelers an immersive first look at Digital Doha, Qatar’s bustling capital, and setting a new trend in digital exploration.

Qatar Airways’ initiative with QVerse Island and the integration of Starlink-powered Wi-Fi reflects the airline’s dedication to innovation and passenger experience. With this bold move into virtual spaces and the continued expansion of its technological offerings, Qatar Airways is not only leading the way in digital transformation but is also redefining the future of travel in the 21st century. The launch of QVerse Island is just the beginning of a new era for the airline, where digital and physical experiences come together to create unforgettable journeys for travellers worldwide.

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Zimbabwe Joins Tanzania, Mauritius, Namibia, Kenya, Zambia, and More as Africa’s Leading Travel Destinations Experience Unstoppable Growth and Unprecedented Demand in 2026

Zimbabwe is set to join the ranks of Africa’s leading travel destinations like Tanzania, Mauritius, Namibia, Kenya, and Zambia in 2026, as the country experiences remarkable growth and an unparalleled surge in demand. This growth is driven by Zimbabwe’s rich natural beauty, including the world-famous Victoria Falls, its diverse wildlife, and a vibrant cultural heritage, all of which are attracting increasing numbers of international tourists. Enhanced infrastructure, government initiatives to promote tourism, and an increasing appetite for authentic African travel experiences are contributing to Zimbabwe’s rise as a must-visit destination on the continent.

International tourism trends in 2026 continue to highlight Africa as a leading destination, with visitors drawn to its natural wonders, wildlife reserves, and coastal regions. The continent’s rich heritage, remarkable landscapes, and conservation efforts make it a top choice for travellers worldwide. Waterfalls like Victoria Falls and the vast plains of the Serengeti continue to be must-see destinations, and travellers are increasingly prioritising experiences that celebrate nature, cultural heritage, and wildlife conservation.

Victoria Falls, situated on the border between Zambia and Zimbabwe, stands as one of Africa’s most iconic natural landmarks. Spanning over 1,700 meters across the Zambezi River, this stunning waterfall is often referred to as “The Smoke That Thunders.” It remains a top tourist attraction in Africa, drawing visitors year-round. The peak water flow occurs from April to May, following the rainy season, creating a spectacular display of power and beauty. For those seeking an even more unique experience, Livingstone Island and Devil’s Pool, accessible from August to December, offer a thrilling way to see the falls up close. With its combination of adventure and awe-inspiring natural beauty, Victoria Falls continues to attract travellers from around the globe.

Tanzania follows closely behind, securing its place as one of the most popular safari destinations in Africa. The Ngorongoro Conservation Area, home to the famous Ngorongoro Crater, draws thousands of visitors annually. Its diverse landscapes and abundant wildlife make it a prime spot for nature lovers and photographers. Lake Natron, with its unique ecosystem, also garners attention for its striking beauty. Additionally, Tanzania is home to Mount Kilimanjaro, the tallest peak in Africa, attracting climbers from all over the world. Wildlife viewing in Tanzania is at its best during the dry season from June to October, with January and February offering excellent conditions for witnessing animal migration and other natural phenomena.

Mauritius is another top destination for international tourists, offering a mix of coastal beauty and inland reserves. The island is known for its pristine beaches and turquoise waters, but visitors are also drawn to its national parks, such as Black River Gorges National Park, which offers scenic hiking trails and diverse flora and fauna. The island’s tourism is bolstered by a steady flow of visitors from Europe, Asia, and Africa, with cultural festivals and the growing food tourism sector contributing to repeat visits. Mauritius remains a prime destination for those looking to combine beach relaxation with nature-based adventures.

Namibia ranks fourth in Africa’s tourism landscape, known for its otherworldly desert landscapes, including the famous Sossusvlei and Deadvlei. These stunning red sand dunes are among the tallest in the world and provide a striking contrast to the region’s arid beauty. Etosha National Park, home to a diverse range of wildlife, adds another layer of appeal for visitors. Namibia is renowned for its self-drive tours, with tourists often exploring the vast desert landscapes and the dramatic coastline. Conservation efforts in Namibia are making a significant impact on the protection of endangered species and the preservation of the country’s natural beauty, ensuring that tourism continues to grow alongside responsible wildlife management.

Cape Town, South Africa, comes in fifth place, offering a unique blend of natural beauty and historical significance. Table Mountain, one of the New Seven Wonders of Nature, provides a breathtaking view of the city, and visitors can take the cable car to the summit to enjoy panoramic vistas. Robben Island, the site of Nelson Mandela’s imprisonment, stands as a powerful symbol of history.The wine-producing region of Constantia Valley adds a touch of luxury to the city’s tourism offerings, with wine tours and tastings being a popular activity. Cape Town remains an essential entry point for travellers coming to Africa, providing a gateway to the rest of the continent.

Zanzibar, off the coast of Tanzania, is another popular destination, ranking sixth. Known for its rich history, Stone Town is a UNESCO World Heritage Site and serves as the heart of the island’s cultural tourism. Visitors also explore Jozani-Chwaka Bay National Park, home to the rare red colobus monkey. Zanzibar attracts travellers who combine safari experiences on the mainland with coastal retreats, offering a diverse and unforgettable holiday experience.

Malawi takes the seventh spot, with Lake Malawi as the country’s star attraction. The lake is not only a popular destination for water sports, but it also offers opportunities for fishing and local transport. National parks and reserves, such as Liwonde and Nyika, add to Malawi’s appeal as a nature tourism destination. The dry season, from May to October, is the best time to visit, as the weather is ideal for outdoor activities and wildlife viewing.

Madagascar, known for its unique wildlife and landscapes, ranks eighth. Isalo National Park and Tsingy de Bemaraha Strict Nature Reserve are popular spots for tourists seeking adventure and eco-tourism experiences. Madagascar is home to over 100 species of lemur, making it a paradise for wildlife enthusiasts and researchers alike. The island’s geological formations, including its famous “Tsingy” rock pinnacles, are equally remarkable, attracting those with an interest in natural history and photography.

In East Africa, wildlife reserves continue to draw substantial numbers of visitors. Masai Mara National Reserve in Kenya ranks ninth, with the Great Migration drawing large crowds from July to October. Similarly, Serengeti National Park in Tanzania rounds out the top ten, with peak visitor numbers recorded during the dry season and in January and February, when wildlife sightings are abundant.

Zimbabwe is emerging as one of Africa’s top travel destinations in 2026, joining Tanzania, Mauritius, and others, driven by its rich natural beauty, iconic wildlife, and government-led tourism initiatives.

Throughout the continent, tourism boards continue to invest in infrastructure, conservation efforts, and community partnerships to ensure sustainable tourism growth. As more visitors seek not only wildlife encounters but also cultural exchanges and connections, Africa remains a continent that offers something far beyond a traditional holiday. For many travellers, a visit to Africa is not just about seeing the sights; it’s about experiencing the culture, history, and natural wonders that shape the continent.

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Canada Joins Italy, United States, Australia, Spain, Croatia, Turkey, and More in Revolutionizing Greece’s Global Long-Haul Tourism Landscape, Unlocking Key Growth Opportunities

Canada’s inclusion alongside Italy, the United States, Australia, Spain, Croatia, Turkey, and other nations is set to revolutionize Greece’s global long-haul tourism landscape. As international travel rebounds, Greece is capitalizing on its strategic alliances with these key global players to attract more long-haul visitors. Canada’s growing participation brings a new dynamic, with its robust travel market creating exciting opportunities for both countries. The expansion of direct flight routes and targeted promotional campaigns are expected to significantly boost visitor numbers, with Greece offering a rich blend of history, culture, and natural beauty. This collaboration promises not only to bolster Greece’s position as a top European destination but also unlock vital growth potential in long-haul tourism from diverse, untapped markets.

India and China are quickly becoming key long-haul growth markets for Greece, marking a noticeable shift in the country’s tourism landscape for the coming year. According to recent research by INSETE, the research division of the Greek Tourism Confederation, while traditional markets such as the United States, Canada, and Australia continue to provide a stable foundation for Greece’s inbound tourism, emerging Asian markets are gaining significant momentum.

The study examined Greece’s position in five major long-haul markets: the United States, Canada, China, India, and Australia. Together, these regions accounted for approximately 11% of Greece’s inbound tourism revenue in 2024. The findings highlight Greece’s ability to maintain a strong presence in its established markets, while simultaneously capitalising on rising demand from emerging destinations, particularly in Asia.

While Greece maintained its position in the U.S. market for 2024, it dropped one rank in both Canada and Australia. However, its performance in Asia has noticeably strengthened, with Greece climbing nine places in India and three places in China, thanks to better brand awareness and improved air connectivity. This shift indicates that Greece is not only retaining its foothold in traditional markets but is also capturing the attention of new, fast-growing markets.

Looking ahead, Greece ranks 11th in Australia, 12th in Canada, and 13th in the United States. In India, Greece has jumped to 27th place, a rise of nine positions from the previous year, while in China, it has ascended to 29th place, climbing three positions. This improvement reflects the ongoing efforts to improve Greece’s visibility and increase its appeal in these rapidly growing markets.

Despite these positive trends, the competitive landscape remains tight. In the U.S. market, the difference in inbound tourism demand between Greece and the next-ranked destination is approximately 1.5 percentage points. In Canada, the margin is even narrower, with only a 1% difference. This indicates that Greece’s position in these markets remains stable and, with continued improvements in visibility and connectivity, further growth could be achieved.

In China, while Greece is ranked 29th, the destinations above it are just a few percentage points ahead. This suggests that with incremental improvements in marketing efforts and air connectivity, Greece could see substantial growth in Chinese inbound tourism. Similarly, in India, the gap between Greece and the top-ranking destinations is also small, making it a prime opportunity for growth as travel demand from the region continues to increase.

The research also compared Greece’s performance to that of six Mediterranean competitors: Italy, France, Spain, Portugal, Croatia, and Turkey. This comparison further highlights Greece’s position in the competitive global tourism market. In the U.S. market, Greece is ranked 13th, trailing Italy (5th), France (7th), and Spain (8th). In Canada, Greece ranks 12th, behind Italy (4th), France (5th), and Spain (6th). This shows that while Greece continues to compete well in these established markets, there is still significant room for growth compared to its Mediterranean peers.

Across Asia, the competition intensifies. In China, Greece ranks 29th overall, while Italy holds 13th place, France is 9th, and Spain is 23rd. In India, Greece holds 27th place, with Italy at 13th, France at 12th, and Spain at 21st. These rankings highlight the fierce competition Greece faces in these markets. Despite this, the relatively small gap between Greece and the top destinations in India and China suggests that with continued improvements in visibility and connectivity, Greece has the potential to climb further in these key long-haul markets.

Australia presents a relatively stronger performance for Greece. In this market, Greece holds 11th place, positioned behind Italy (6th) and France (8th), yet ahead of Spain (12th). This indicates that Greece is performing well in Australia and is positioned to compete closely with Italy and France, two of the leading Mediterranean destinations in the region.

The study also compares Greece’s performance against Mediterranean peers in terms of market ranking. Greece holds the 3rd position in Australia and ranks 4th in the United States, Canada, China, and India.
This suggests that while Greece remains competitive in these key markets, the tourism industry is evolving rapidly, with emerging destinations from Asia such as India and China continuing to grow in importance. As these markets mature, Greece has an opportunity to capitalise on this shift and strengthen its position in global long-haul tourism.

The findings from the INSETE study demonstrate that Greece’s tourism sector is undergoing a significant transformation. While traditional markets continue to play an essential role in sustaining Greece’s tourism revenues, the country is increasingly recognising the importance of emerging markets in Asia, particularly China and India. This is not only a result of improved connectivity and marketing efforts, but also reflects the growing appeal of Greece as a cultural and leisure destination among Asian travellers.

Canada’s collaboration with Italy, the United States, Australia, Spain, Croatia, Turkey, and others is reshaping Greece’s long-haul tourism, with expanded flight routes and targeted campaigns unlocking significant growth opportunities, especially from untapped global markets.

the findings from the INSETE research reveal the ongoing resilience of Greece’s traditional tourism markets, as well as the country’s growing success in emerging destinations in Asia. With small improvements in visibility, connectivity, and marketing strategies, Greece has the potential to continue building momentum in these high-growth regions. As global travel patterns shift and demand from Asia continues to rise, Greece is well-positioned to expand its presence in the competitive long-haul tourism market.

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