Spotify launches a cremation urn speaker, and yes, it streams playlists
Spotify has teamed up with Liquid Death for what might be one of its strangest hardware experiments yet — a Bluetooth speaker shaped like a cremation urn.
The product is called the Eternal Playlist Urn. It looks like something you’d expect to see on a mantelpiece, except it’s not designed to hold ashes. Instead, it’s a collectible speaker with a built-in Bluetooth system tucked into the lid.

Spotify says only 150 units will be sold in the United States, each priced at $495. Buyers get a 7-inch by 11.4-inch urn-shaped device that streams music and little else.
A Bluetooth speaker dressed for the afterlife
According to Spotify, this is “the world’s first urn speaker that can stream music.” In a blog post announcing the collaboration, Spotify wrote, “Life needs the music. So does the afterlife.”

The idea is simple. Once you receive the urn speaker, you can create what Spotify calls an “Eternal Playlist.” Users answer prompts such as “What’s your eternal vibe?” or “What’s your go-to ghost noise?” Based on those answers — along with your listening history — Spotify generates a custom playlist that can sync directly to the speaker. The playlist can also be shared with friends and family, turning the urn into a kind of permanent soundtrack device.
It’s not the first time Spotify has ventured into hardware, though those efforts have been limited. In 2022, the company partnered with IKEA on a portable Bluetooth lightbox speaker with Spotify quick-play functionality.

Before that, it launched Car Thing, a dashboard accessory meant to make streaming easier in older vehicles. Car Thing has since been discontinued, and Spotify has yet to introduce a standalone smart speaker under its own brand.
Liquid Death, meanwhile, has built its reputation on absurd and sometimes morbid marketing. The canned water company has released over-the-top products before, including a life-size snowman coffin-shaped cooler that reportedly drew more than 800 bidders and sold for $68,200. The brand thrives on turning dark humor into limited-edition merchandise, and the Eternal Playlist Urn fits neatly into that strategy.
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