At Mobile World Congress 2026, Vivo showed its upcoming flagship phone, the Vivo X300 Ultra. And the company confirmed that the phone will support the Advanced Professional Video (APV) codec. This new video format is developed by Samsung for high-quality video recording. It first introduced on the Samsung Galaxy S26 Ultra.

The APV codec helps phones record very high-quality videos while keeping the file size smaller. Samsung says videos recorded with APV can be about 20% smaller than videos recorded with formats like High Efficiency Video Coding (HEVC). This means users can save storage space on their phones. At the same time, the video quality remains very clear.

Moreover, this APV codec also saves each video frame separately. This makes editing videos easier and smoother for creators. It also helps reduce lag while previewing or editing clips. Some popular editing apps like DaVinci Resolve, CapCut, and LumaFusion already support this format.

The new codec also works well because Android 16 includes built-in support for it. The phone will run on the Snapdragon 8 Elite Gen 5 chip from Qualcomm. This processor also supports APV at the hardware level. This helps the phone record and process videos smoothly.

Vivo X300 Ultra also comes with a powerful camera system, including a 200MP main camera from Sony and a 200MP telephoto camera from Samsung with 3.7x optical zoom. There is also a 50MP ultrawide camera and a 50MP front camera for selfies. This setup is designed for high-quality photos and videos.

Also, Vivo has confirmed that the phone will launch in several global markets. This will be the first time Vivo releases one of its Ultra models more widely outside China. The launch could create stronger competition for Samsung’s flagship phones. 

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