Discover How Sunset World Group Is Transforming The Global Tourism Landscape

Sunset World Group is starting a new marketing strategy to sell more internationally. They announced this new strategy at the Tourism Showcase at the ANATO event in Bogotá, Colombia, from February 25 to 27, 2026. For many years, they have been one of the most important players in Mexico’s Caribbean vacation club markets; now, they are trying to broaden their operational reach and commercial activity.

Introducing a New Commercial Direction Marketing Focused on the Balance

In the short time that he has been in the position, the new Corporate Commercial Director of Sunset World Group, Mauricio Leyva, is already starting to bring in a new marketing direction aimed at other strategic openings. The idea is to achieve a more horizontal and integrated approach, combining the strength of classical distribution channels with the new digital ones, and to reach tour operators and travel agencies.

This transition is part of Sunset World’s long-term goals of progressing partnerships with major business stakeholders and diversifying its presence in different distribution channels. The market has reacted positively to the company’s efforts. The new strategy shows commitment to achieving quick positive results and sustaining efforts to maintain relevance in the ever-changing global tourism industry.

Strengthening Alliances and Expanding Distribution Channels

With commercial revamping, Sunset World aims to develop a new, distinct Commercial Department to create a more commercial position with international travel agencies, tour operators, and online distribution channels. This approach allows the company to gain access to new market spaces, customer bases, and more significant developments in the travel industry.

Mauricio Leyva, who has been the primary influence of the aforementioned changes, has been optimistic about the response from the market. He is confident of this approach and argues that reaching the business objectives is equally justified. This is particularly true within the all-inclusive resorts, and more so, in the family travel market. Through diversification in its distribution channels, Sunset World Group is set for more growth in the global tourism market.

Hacienda Tres Ríos Renovation: Important for Developing Competitiveness

Along with its new commercial strategy, the Sunset World Group is improving guests’ experience at its flagship hotel, Hacienda Tres Ríos Resort, Spa & Nature Park. In the Riviera Maya, Hacienda Tres Ríos is being renovated comprehensively, with almost 96% of its facilities being upgraded, including guest rooms, restaurants, and the lobby.

With the renovation, Tres Ríos does not just want to modernize the facilities, but improve the guests’ experience and the competitiveness of the all-inclusive resort. The company’s emphasis on quality as they invest to elevate the property will likely increase visits and strengthen the brand on the international level.

Increasing Sunset World Group’s Portfolio

Sunset World Group is a family-owned business with more than three decades of experience in the field of hospitality and is currently managing six hotels located in the Mexican Caribbean, of which four are in Cancún, and one each in the Riviera Maya and in Playa del Carmen. All the resorts are family-oriented and all-inclusive. The resorts are well-known for providing excellent family vacation experiences.

With the expansion of its services, Sunset World Group is committed to providing quality services to the global traveler at a good price. This vision allows the business to combine tradition and innovation to keep providing excellent experiences to the guests.

Sustainability and Innovation

Sunset World Group is dedicated to sustainability and the environment, as is evident in their strategy and focus on sustainability as they work to improve the carbon footprint and utilize more efficient systems at their 6 hotels by converting traditional energy systems to renewable sources and using wind and geothermal systems in the hotels. All hotels in the Group use renewable energy sources, which are considerably less damaging to the environment.

The company also strives to provide more innovative and adventurous gastronomy activities to its guests so that guests can choose activities suited to them, be they of any age or gender, and enjoy as many activities as they want. Sunset World Group is known for its strong commitment to environmental protection and has become the leader of the hospitality industry in Mexico.

The Secret to Sunset World Group’s Future Success

Sunset World Group has made the decision to diversify its business model beyond the Mexican Caribbean. Sunset is confident that the new business model will expand the company’s presence worldwide. Sunset’s new business model will expand its global presence. Sunset will continue to partner with stakeholders within the international travel and tourism marketplace, online travel agencies, and tour operators in the international travel and tourism marketplace.

Sunset World Group will continue to partner with stakeholders within the international travel and tourism marketplace, online travel agencies, and tour operators in the international travel and tourism marketplace. Sunset World Group is prepared to expand its operational footprint and its status as an included value proposition to customers among all-inclusive resort operators within the tourism sector. Additionally, Sunset World Group is prepared to expand its operational footprint and its status as an included value proposition to customers among all-inclusive resort operators within the tourism sector.

Conclusion: Sunset World Group’s New Direction

Sunset World Group diversifying their distribution channels and expansion of its market reach is a positive way of cementing its status as a global leader in travel and tourism. With a focus on building new partnerships and improving multi-channel sales and guest experience at Hacienda Tres Ríos, the company has what it takes to succeed in the travel industry. Sunset World Group has redefined family-oriented holidaying through innovation and sustainability, making the future of global hospitality promising.

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