So a Brazilian TV host’s Galaxy phone crashed at the single most important networking event of his career; classic Samsung timing, that too in the presence of Samsung’s Boss.

Carlos Gorito, a moderator hired to run Brazil’s state dinner with South Korea last month, tried to snap a photo of the February 23 gathering at Seoul’s Blue House Guest House.

Samsung boss surprised everyone

Gorito’s Galaxy gave up, not dead exactly; calls and texts still worked but the camera went frozen. He posted about it later on Instagram, saying the phone “suddenly decided to travel back to the past” – via Chosun.

Now Gorito could’ve just pocketed the Galaxy phone, cursed Samsung under his breath, maybe borrowed someone else’s phone. But he walked up to Lee Jae-yong, the chairman of Samsung, and asked for help fixing his Galaxy.

Lee told him his own phone was working fine. Then, instead of handing it over or calling a tech person or pretending he didn’t understand the question, Lee offered to take the photo himself and email it to Gorito later.

That’s not how executives usually handle product failure in public. Most would’ve quietly had someone swap the device out, maybe sent a new Galaxy Ultra to Gorito’s hotel the next morning with a handwritten note.

Brazilian President Lula in attendance, Samsung’s Lee Jae-yong, the CEOs of SK, LG, and Hyundai. This was the dinner where deals happen, where Brazil and Korea shake hands on factory investments and export agreements.

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