Samsung officially announced it has been leading the TV market for straight 20 years. The company has been ranked the global TV market leader every year since 2006, based on revenue share.

According to Omdia’s figures, Samsung accounted for 29.1 percent of the global market in 2025. Two decades of leadership, think by now some competitor would have found a crack in the armor.

Meanwhile, TCL and Hisense tripled their shipment growth year over year in Q1 2025. TCL jumped from 12 percent to 20 percent in the premium market between Q4 2023 and Q4 2024.

That’s not incremental growth, that’s a land grab, and Samsung’s premium share dropped to 29% in Q4 2024 from 41 percent the year before. In December 2025, TCL topped Samsung in monthly shipments, 16 percent to 13 percent.

One month doesn’t crown a new king, but the trajectory is there. TCL’s shipments keep growing year over year while Samsung’s shipments have been stagnant, according to Counterpoint Research.

Well, Samsung held 54.3 percent market share in the premium segment priced over $2,500. Over half, which is dominance in the tier where margins actually matter. And they’ve got 52.2 percent market share for TVs above $1,500.

“When consumers choose a TV, they’re choosing a brand they can trust for years to come,” said SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics. “Our 20-year leadership in the global TV market reflects that trust — built on decades of engineering excellence and premium innovation.”

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