Samsung has been recognized as the world’s number one soundbar brand for 12 years in a row. This shows that people all over the world trust Samsung for high-quality home audio. Samsung is also a leader in the global TV market, with more than 20 years of experience.

As per the research from Future Source, Samsung earned 21.5% of global soundbar sales in 2025 and sold 19.7% of all soundbar units. Samsung has been the top soundbar brand since 2014, showing steady success in delivering great sound and value to customers.

Samsung’s soundbars are popular because they give clear and powerful sound. They also connect easily with Samsung TVs, which makes it simple for people to enjoy movies, music, and shows at home. Samsung gives homes a premium entertainment experience with smart design and advanced audio technology.

In 2026, Samsung will launch new soundbars and speakers. This includes the HW‑Q990H flagship soundbar, the HW‑QS90H all-in-one soundbar, and Music Studio 7 and Music Studio 5 Wi‑Fi speakers, designed by the Bouroullec studio. These products are made to give cinema-quality sound in different rooms.

Image via Samsung

With high-quality sound, easy TV connection, and smart design, Samsung continues to lead the home entertainment market. Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics, said:

“At Samsung, we take special pride in our soundbar brand and see it as a way to bring premium sound experiences to homes everywhere. Being named the top soundbar brand in the world for the 12th consecutive year is not just a tremendous honor, but a testament to our commitment to premium home entertainment.”

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