Inter Milan and AC Milan sit jointly at the top of Serie A’s shirt sponsorship earnings table, but the gap between the division’s biggest clubs and the rest remains stark, and for one club, the commercial silence is deafening.

Both Milan clubs currently earn €30 million per season from their respective shirt partners, according to reports gathered by CalcioMercato.

Inter receive their fee from Bettson, whose logo appears as Bettson.sport on the jersey, a workaround required under Italian laws prohibiting direct betting sponsorship.

Milan’s deal with Emirates is worth the same figure this season, though a recently signed renewal will see that rise to €35 million from 2026/27 onwards.

Serie A shirt sponsors: Juventus, Napoli & Roma rise as Lazio go sponsorless

Juventus, meanwhile, have seen a dramatic fall in commercial income in this area.

Having gone a full season without a shirt sponsor, Save the Children carried no financial value, the club have returned Jeep to their jersey, but through an internal Exor arrangement worth just €19 million this season, rising to €23 million next year.

It is a far cry from the €45 million the previous Jeep deal delivered at its peak. Napoli’s MSC Crociere deal is worth €9 million this season and is also set to increase in the coming campaign.

Roma have just unveiled a new shirt partner of their own, Eurobet.live, another betting-adjacent workaround, worth €8 million this season and €13 million from next.

Across the city, however, Lazio remain the only club in Serie A without a shirt sponsor, with Claudio Lotito yet to secure any commercial partnership for the jersey.

Some of the most eye-catching figures come from family-owned clubs with internal sponsorship arrangements. Fiorentina receive €25 million from Mediacom, a company connected to the late Rocco Commisso’s family, while Sassuolo’s Mapei deal is worth €18 million.

At the other end of the scale, the numbers are considerably more modest. Bologna receive €3 million from owner Joey Saputo’s business, Atalanta earn €5 million from Lete, and Cagliari pick up €3.6 million from the Sardinian regional government.

Torino (Suzuki, €2.35m), Parma (Prometeon, €1.5m), Udinese (Friuli Venezia Giulia region, €1.5m) and Genoa (Pulsee, €1.2m) follow, with Verona, Lecce and Como all on €1 million.

Pisa bring up the rear with €700,000 from Cetilar, who also sponsor the stadium.

The Lega Serie A have confirmed that Roma wing-back Wesley Franca will be suspended for one match and that Inter and Lazio head coaches Cristian Chivu and Maurizio Sarri are among those who picked up bans during the 29th round of 2025-26 fixtures. 

Official: Wesley, Chivu and Sarri decisions confirmed after Serie A week 29

Serie A Week 29 began with Torino’s 4-1 win against Parma on Friday night and came to a close with Fiorentina’s 4-1 victory away against relegation rivals Cremonese on Monday evening. 

Three red cards were dished out by the officials during the 29th round of Serie A fixtures. The harshest of those punishments has been handed to Pisa’s Rafiu Durosinmi, who has earned a two-game ban for having kicked out at an opponent in an off the ball incident during his side’s 3-1 win over Cagliari. 

Adam Obert was also shown a red card during Cagliari’s 3-1 loss against Pisa and has picked up a one-match suspension as a result. 

Wesley was also sent off during Roma’s 2-1 defeat away against top-four rivals Como for what many feel was a harsh second yellow card offence. His ban has been upheld, and he will be suspended for Roma’s upcoming Serie A test against Lecce. 

Parma’s Enrico Delprato, Pisa’s Michel Aebischer and Cremonese’s Warren Bondo have all now picked up five yellow cards for the season and will all be suspended for Serie A week 30. 

Chivu has also been suspended for Inter’s upcoming trip to Fiorentina after being shown two yellow cards against Atalanta on Saturday, and Lazio’s Sarri has also been suspended for one match after leaving his technical area and making disrespectful comments towards the match officials against Milan.