ASUS Plans 30% PC Price Increase in Taiwan, Other OEMs to Follow
PC pricing in Taiwan may see a significant increase next quarter, as ASUS Joint Technology Systems Division General Manager Yi-Hsiang Liao has announced a planned 30% price hike across the company's entire product line. He explains that the extremely high costs of DRAM and SSD storage, combined with a shortage of CPUs, are driving this increase. ASUS also claims that this issue is not limited to their company, as every Taiwanese PC maker will face similar challenges. Reportedly, ASUS did not comment on whether the price increase will affect overseas markets or remain exclusive to Taiwan. However, it seems likely that rising component costs in Taiwan will also impact Western markets, which have already experienced significant price increases in recent months.
UDN, Machine TranslatedYesterday, ASUS, in partnership with Qualcomm, held a press conference for its new Zenbook A16 laptop. During an interview, Liao Yi-hsiang, General Manager of ASUS United Technology Systems Business, revealed that ASUS has confirmed that PC prices in Taiwan will increase by 25% to 30% or more in the second quarter, with varying increases across different models.






















































































































