South Carolina's Dawn Staley says NIL pay has become key to recruitment: 'You've gotta lead with that'
For the 10th time in Dawn Staley’s tenure as South Carolina’s head coach, the Gamecocks will be playing in the Elite Eight, hoping to advance to the Final Four for the sixth straight year.
But Staley is the first to admit how much things have changed in college basketball over the past few years. In a news conference ahead of the matchup against TCU on Monday, the longtime South Carolina coach got candid about how recruitment these days comes down to money.
"How much is it going to cost us? That's the conversation. You've gotta lead with that,” Staley said, when asked how the recruiting conversations have changed. “Because you don't really want to waste your time. You either are going to have enough to pay players, or you don't. And you move on. Because although you can promise a young person this or that, if your budget says otherwise — I don't like to promise anything that isn't available to us. I don't want to have to go out and get the money because you could be told no and then your back is against the wall.
“I won't say I lead with that question, but I get to it fairly quickly. After the pleasantries are done, you gotta get to the question so you're not wasting your time and spinning your wheels on somebody that you can't afford.”
Staley added that getting a college degree — once the primary incentive for playing collegiate sports — is less of a priority now, but that she works with players to ensure that their credits work out so that they can graduate.
“That's part of the conversation. But all of our kids graduate, all of them but one in my career,” she said. (Staley joked that she planned to “threaten” the one, who she did not name, on social media if she did not “get with the program.”)
Since the Supreme Court ruling in 2021 that made Name, Image and Likeness the lay of the land in the NCAA, player payment through endorsement deals is evolving year after year. And in conjunction with transfer portal changes, coaches have been outspoken about having to evolve with the landscape.
Earlier in the news conference, Staley noted that about a third of the team was built up of new players, meaning transfers and freshmen. Two members of the Gamecocks’ starting lineup are transfers: guard Ta’Niya Latson, who transferred after three seasons at Florida State, and center Madina Okot, who spent last season at Mississippi State. Maryam Dauda, a senior forward who played in most games this season off the bench, is also a transfer, coming in from Arkansas.
Latson and Okot hold the second- and third-most points per game on the Gamecocks’ roster, averaging 14.7 points and 13.4 points per game this season, respectively.
South Carolina will be facing off against a TCU squad led by two notable transfers: Olivia Miles, who transferred from Notre Dame last offseason, and Marta Suárez, who joined the Horned Frogs after two years each at Tennessee and Cal.