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Versonix Outlines AI Strategy for Seaware

Versonix has announced an AI strategy for Seaware, its reservation platform, to help cruise lines respond faster with real-time intelligence. According to a press release, the strategy is meant to enhance pricing and forecast accuracy, accelerate insights and decision-making and improve conversion and guest experience. “Cruise commerce is becoming a real-time game where speed and confidence in decision-making are critical,” said Yuri Polissky,...

StarCruises Enhances Asian Itineraries Aboard Star Voyager

StarCruises presented what it says are enhanced summer itineraries aboard the Star Voyager departing from Hong Kong’s Ocean Terminal to destinations across Asia, according to a press release. Sailing between July 3 and August 30, 2026, the itineraries are said to be designed to offer more discovery and flexibility onboard and ashore. Bookings will open...

Margaritaville at Sea Taps Michael Marino for New Growth Role

Michael Marino has been appointed to the newly created role of chief marketing and growth officer at Margaritaville at Sea. In a press release, the company said Marino will spearhead its growth strategy during a period of rapid expansion, leading trade partnerships and distribution strategy, along with charter and group sales, direct marketing and contact center operations. “I’m incredibly excited to welcome Michael to Margaritaville at Sea as we embark...

Anglo-Eastern Supports Four Seasons I Through Maiden Voyage

The Four Seasons I has completed her maiden voyage in the Mediterranean, with Anglo Eastern Cruise Management Inc. (AECMI) as its technical ship management partner. In addition to this, AECMI shared in a statement that it covered safety and regulatory compliance and crew recruitment and training services. Neil McNeil, managing director, AECMI, said: “From the outset, close cooperation with Malta Flag (Transport Malta), the shipowner and the classification society...

Adora Magic City to Homeport in Shenzhen this Summer

Adora Cruises’ Adora Magic City is scheduled to operate international sailings from Shenzhen as its homeport during this summer season for the first time. In a press release, the company said it expects this deployment to further deepen its presence in the Greater Bay Area (Guangdong–Hong Kong–Macao) and inject new momentum into the development of Shenzhen’s cruise market. “We are delighted to bring Adora Magic City to Shenzhen this summer to meet...

Fred. Olsen Offers Travel Agents Chance to Win Fleet Fiesta Sailing

Fred. Olsen Cruise Lines is giving travel agents a chance to secure a place on its Fleet Fiesta educational sailing as part of its Spring Savings campaign, the company said in a press release. Eight winners will get a place on a sailing aboard the Balmoral, departing Santa Cruz de Tenerife on November 30, 2026, and calling at Las Palmas, Arrecife, Funchal, Lisbon and Matosinhos. The Balmoral will meet the cruise line’s two other...

BASSnet Obtains Information Security Certification

BASS Software has achieved ISO certification for establishing, implementing and continually improving an information security management system (ISMS). Following an audit by Tüv Nord Cert GmbH, the company is now holder of the ISO/IEC 27001:2022 certificate, according to a statement. BASS said that this validates its rigorous approach to risk management and the protection of...

Michael Eder Named MXP CEO

Michael Eder has been appointed chief executive officer of MXP, effective July 1, 2026. He brings over two decades of experience in IT/OT automation, software development and digital transformation, MXP said in a press release. “I am excited to join MXP at such a pivotal moment,” said Eder. “With its strong MXP Enterprise Platform and market leader position in the cruise...

Wartsila Inks 3-Ship Maintenance Deal with Margaritaville at Sea

Margaritaville at Sea has signed a 10-year lifecycle agreement with Wärtsilä for lifecycle planning, long-term maintenance support and technical services for three vessels. Two are already in service, the Margaritaville at Sea Paradise and Margaritaville at Sea Islander, while the third, the Margaritaville at Sea Beachcomber, is scheduled to enter service in early 2027. The agreements for the first two vessels were booked by Wärtsilä in Q1 2026, while the third vessel is...

Refurbished Carnival Pride Returns to Baltimore

The Carnival Pride returned to service in Baltimore on April 9 following a 22‑day drydock in Freeport, Grand Bahama. In a statement, Carnival Cruises said the ship’s casino and retail areas, including the Effy Jewelry boutique, were refurbished. Now that the work is complete, the vessel is set to resume its year‑round service from Baltimore. Cruises to The Bahamas and Bermuda are...

Estonian Solutions Supporting Cruise Industry’s Green Transition

Estonian companies are developing practical solutions for modernizing vessels, reducing emissions and improving efficiency in the cruise and wider maritime industry, Trade Estonia said in a press release.  Their technologies and services range from marine engineering and retrofit to shore power, digital tools and interior solutions for passenger vessels. The companies are part of a connected ecosystem spanning €25 million state-backed retrofit support, port electrification and digital systems.  One of them is SRC, a marine retrofit company for passenger vessels and cruise ships. Its Methanol...

Silversea Enhancing Venetian Society Loyalty Program

Silversea’s Venetian Society loyalty program is getting an upgrade starting July 1, 2026. There will be more ways to earn status, get recognition earlier and get benefits throughout the journey for guests, the company said in a press release. This includes two new loyalty milestones and additional benefits across every tier. “Our Venetian Society members...

Ponant Reveals Jazz-Themed Baltic Voyage in 2027

Ponant Explorations has announced its jazz-themed Baltic cruise setting sail in early 2027. The 11-day, 10-night “Jazz Festival, from the Baltic to the North Sea” aboard Le Commandant Charcot, will sail from Helsinki (Finland) to Bergen (Norway) Jan. 23-Feb. 2, 2027, according to a statement. Developed in collaboration with Jazz at Lincoln Center and the...

Atlas Ocean Launches Double Air Credit Promo

Atlas Ocean Voyages is offering Double Air Credit of up to $3,000 per suite for select voyages to the Mediterranean, Northern Europe and the Arctic.  Forming part of the cruise line’s Explorer’s Choice offer, the deal is valid on select sailings for bookings made April 2-June 30, 2026, or until availability is exhausted, according to a press release.  “Air travel is an integral part of the overall journey when...

Beth Mercier Named Aurora Expeditions’ VP Sales for North America

Beth Mercier has been appointed Aurora Expeditions’ vice president of sales, North America. In her new position, Mercier will lead the cruise line’s sales strategy across North America, focusing on growing distribution and strengthening partnerships with the trade, according to a press release. “Beth’s deep experience within the polar expedition sector, combined with her background across both advisor and...

MedCruise Studies Cruise Tourism’s Impact Across the Mediterranean

MedCruise is launching a study aimed at providing an understanding of the economic, social and environmental impact of cruise tourism. The “Cruise Economic Impact Assessment Study” is conducted in cooperation with Professor Thanos Pallis of the Department of Maritime Studies at the University of Piraeus, MedCruise said in a press release. It is envisaged as a roadmap to optimize the economic, social and environmental benefits of cruise tourism. “This study marks a turning...

Cunard Expands Entertainment Program on 2026 Transatlantic Crossings

All Transatlantic Crossings aboard Cunard’s Queen Mary 2 are set to feature an expanded entertainment program in 2026, the company said in a press release. Guests sailing between New York and Southampton can expect what the company says will be its most extensive program ever, marking the fact that the cruise line was selected Headline Partner of the Olivier Awards. “For more than 185 years, Cunard’s iconic...

Adora Mediterranea Embarks on New Xiamen Season

The Adora Mediterranea has set sail from the Port of Xiamen, launching a six-day, five-night international cruise itinerary to Manila and Boracay in the Philippines. This is Adora’s third consecutive year of operation from Xiamen as its homeport as it continues to deepen its presence along China’s southeastern coast, the cruise line said in a statement. “Xiamen is a key...

Oceanwide Expeditions Supports Conservation Efforts in Antarctica

Oceanwide Expeditions has completed conservation and survey work carried out in cooperation with the UK Antarctic Heritage Trust (UKAHT) at two sites in the Antarctic Peninsula. These are Base Y on Horseshoe Island and Base E on Stonington Island, two former British research stations, preserved as historic monuments under the Antarctic Treaty. These sites that are managed by UKAHT are often destinations for managed expedition tourism, according to a...

Fred. Olsen Testing AI-Powered Food Waste Reduction Onboard

Fred. Olsen Cruise Lines has partnered with Swiss technology company Kitro to trial AI-powered food waste monitoring devices onboard the Bolette. As food waste is said to be responsible for around 10 percent of global greenhouse gas emissions, the technology could play an important role in reducing emissions and supporting decarbonization in commercial operations. In a press release, the cruise line said...

Holland America Brings Art of Tea to Grand World Voyage

Holland America Line hosted a week-long immersive tea programming during the Volendam’s Grand World Voyage in Asia from March 24–30. As part of the cruise line’s Culinary Ambassador program, Master Tea Blender Steve Schwartz, founder of Art of Tea, hosted various tea-themed experiences for guests. The experiences were designed to deepen guests’ appreciation for tea...

Carnival’s Celebration Key Becomes Sensory Inclusion Certified

Celebration Key has become the first cruise destination to earn KultureCity’s sensory inclusion certification, Carnival Cruise Line said in a press release. More than 400 team members at the cruise line’s destination in Grand Bahama are now trained to help guests with sensory needs navigate the vacation environment. “This milestone demonstrates Carnival’s dedication to making vacations accessible and enjoyable for all, including families with sensory processing needs. By...

Viking Ptah and Sekhmet Floated Out in Egypt Ahead of Fall Debut

Viking’s newest ships for the Nile, the Viking Ptah and the Viking Sekhmet, have touched water for the first time, the company said in a press release. Following the float out ceremonies at Massara shipyard in Cairo, the ships will now be moved to a nearby outfitting dock for final construction and interior build-out. The Viking Ptah is set to...
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