Booking.com study maps a turning point for sustainable travel across all ages and markets
Sustainable travel has reached a turning point, with new global research showing that eco-conscious choices are no longer confined to a single generation, income bracket or traveler type, but are reshaping how people of all [β¦]
Demand for sustainability-certified hotel accommodation has reached a significant milestone, with travelers booking 100 million room nights at third-party certified properties on Booking.com in 2025, as green stays shift from niche preference to mainstream travel [β¦]
Older travelers are significantly more likely to take practical steps toward sustainable travel than their younger counterparts, despite expressing lower overall intentions to do so, according to new research from Booking.com. The finding is part [β¦]
Ibiza is repositioning itself as a destination for sustainable tourism, with a renewed focus on culture, nature and local identity beyond its global reputation for nightlife. Authorities and tourism bodies are highlighting lesser-known aspects of [β¦]