On April 24, 2026, Samsung unveiled the Galaxy S26 Family Festa to mark the Family Month in South Korea. It includes offers, cashbacks, and a gaming-themed pop-up on the Galaxy S26 series alongside Kyrene Edition accessories.

According to the announcement, Samsung will give away a KRW 50,000 (~ $35) worth of game item discount coupons. Consumers who make a purchase by May 10 will receive this coupon, which can be redeemed on the Galaxy Store.

Samsung also has a cashback program, which offers KRW 55,000 (~ $38) to Galaxy S26 buyers who subscribe to the “New Galaxy AI Subscription Club.”

Buyers are advised to check the detailed terms and conditions on Samsung.com to ensure their benefits and cashback amount.

As part of strengthening its experiential marketing, Samsung will operate a pop-up store themed around the popular RPG game “Honkai: Star Rail” at Samsung Store Hongdae from April 24 to May 5.

The pop-up is designed as a hands-on gaming experience zone using the Galaxy S26 series. Visitors can take part in various events and stamp missions in spaces decorated with in-game backgrounds and characters.

Additionally, Samsung will also sell 2,000 limited units of the “Galaxy S26 Ultra Kyrene Accessory Edition,” which includes items such as magnet cases, acrylic music boxes, and smartphone stands featuring game characters.

Jung Hojin, executive vice president and head of Korea at Samsung Electronics, said, “To mark Family Month, we prepared a variety of promotions that families can enjoy together,” and added, “We hope you enjoy not only the powerful performance of the Galaxy S26 series but also the additional purchase benefits.”

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