The 2026 NFL Draft could be using its platform to help launch another hit sports film based on Roger Goodell’s comments this week.

The Cleveland Browns didn’t own the number one pick in this year’s draft, but Goodell managed to confuse AFC North fans in Pittsburgh. This week, Goodell and NFL Films recorded a viral moment with the commissioner revealing a fictional Ohio State star as the number one pick.

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Fernando Mendoza turned out to be the actual first pick when the Las Vegas Raiders selected the Indiana star. However, Goodell and the NFL’s production team may have spilled the beans on a new Hulu show coming out.

Roger Goodell just came on stage to announce Ohio State QB Connor Roarke as the Clelevand Browns’ 1st draft pick — except the crowd was told it was for an unidentified scripted production. pic.twitter.com/jUgzztqWQf

— Jim Lokay (@Lokay) April 24, 2026

Hulu is set to debut a new program called “The Land” centered around the Browns. That’s why many NFL fans were confused this week when Goodell was shown in Pittsburgh with Cleveland holding the number one pick.

Goodell spills Hulu show plot during NFL Draft

The show centers around Ohio State Buckeyes signal caller Connor Roarke, who is expected to be the number one pick in the NFL Draft. The Browns coincidentally are the focal point of the show just like in the hit movie “Draft Day.”

Some NFL followers believed that Goodell’s production ploy at the 2026 draft could be hinting at the film’s sequel. That doesn’t seem to be the case, though.

“The Land” features several notable actors including Christopher Meloni, Mandy Moore and William H. Macy. Roarke is expected to be played by Australian actor Sam Corlett from Netflix’s “Territory.”

MORE: Steelers QB Drew Allar betrays childhood NFL fandom during 2026 NFL Draft

Meanwhile, “Law and Order” star Meloni is featuring in the new program as Danny Roarke. Meloni’s been part of the hit NBC show for nearly three decades as detective Elliot Stabler.

It’s unclear when “The Land” will debut as the show is putting together pieces for the NFL-themed program. However, it’s quite possible that the six-episode Hulu program begins just months after the draft.