Apple's sales cadence benefitted enormously from its relatively attractive pricing regime that it chose to maintain until the tail-end of Q2, when the Cupertino-based tech giant finally gave in to the oncoming margin-related pressures by hiking prices of its Mac and iPad offerings. Now, however, with the hype around the iPhone 17 series fizzling out, and the upcoming iPhone 18 Pro series expected to debut with material price hikes, a new research report has just found worrying evidence of Apple's slowing sales momentum. A KeyBanc analyst now believes the consensus estimate for Apple's iPhone growth of 8 percent in 2027 […]

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