Samsung’s AI-powered Galaxy Glasses have not even entered the market yet, and Meta has already made its move. Starting at $299, Meta’s new AI-powered glasses are entering the market at a point where regular consumers can actually consider buying them.

The smart glasses race is getting serious, and Meta just fired the first major shot with a product that targets the biggest weakness in emerging wearable categories: price.

For Samsung, which is reportedly preparing its own Galaxy Glasses as part of its XR strategy, this is the kind of early momentum that cannot be ignored.

The new Meta Glasses lineup, developed with EssilorLuxottica, comes in multiple styles, including Adventurer, Fury, and a Kylie Jenner collaboration.

• Meta Adventurer: A clean rectangle shape for a timeless, versatile look. Available in Standard and Large.
• Meta Fury: A bold frame that makes a bold statement.
• Meta Glasses by Kylie: A unique slim oval frame designed in collaboration with Kylie Jenner and inspired by her personal style.

The company is bringing Meta AI, powered by its new Muse Spark multimodal model, giving the glasses a stronger focus on real-world interaction.

The glasses feature open-ear audio, wind noise reduction, an 8-hour battery life, and a charging case that extends usage up to 40 hours. Meta is also preparing features like pedestrian navigation and expanded live translation support with 14 new languages.

Samsung’s Galaxy Glasses could still bring something different. The company has years of experience building polished consumer hardware, displays, cameras, and mobile integrations.

If Samsung combines that expertise with Galaxy AI, it could create a strong alternative.

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